SEO Blog - Resources - seoClarity (31)

Featured Snippet Update: Reporting, Traffic, and Implications (Research Included)

By Kalpesh Guard on June 30, 2020

On January 22, 2020, Google announced a change in how the Featured Snippet works: A webpage that is shown in Google's Featured Snippet will no longer appear on page one of the SERP a second time.

Machine Learning and SEO: What Smart Computers Mean for the Future of SEO

By Mitul Gandhi on June 29, 2020

When you think about it, few things in the digital landscape have remained unchanged over the last couple of years.

Using Keyword Mapping to Visualize the Buyer Journey and Improve Your SEO

By Mitul Gandhi on June 29, 2020

A common mistake SEOs make when they do keyword research is assume that as long as their content matches the search query, it will satisfy their audience's needs and rank on the search engine results ...

3 Common Search Engine Indexing Problems

By Mitul Gandhi on June 25, 2020

You've created great content for your site and are ready to provide value to your users. There's just one problem: your content isn't being indexed properly, which means searchers can't find your web ...

Enterprise SEO Best Practices: Cliff Notes for Digital Marketers Who Are Now in Charge

By Tyson Braun on June 25, 2020

If you find yourself having to spontaneously take on the role of SEO at your company, you may be feeling a little frantic.

Conducting a Page Title Rewrite Analysis

By Mitul Gandhi on June 23, 2020

When you write an optimized title for your web page, you may think it has no chance of changing unless you go back to update it.

How to Hire Savvy SEO Content Writers

By Mary Kate Mack on June 23, 2020

SEO content writing is the marriage of crafting a great story with SEO best practices; to hire an SEO content writer, you need someone who can do both extraordinarily well.

Competitive Paid Search: When Competitors Conquest Your Brand Terms

By Chris Kanellakes on June 17, 2020

If you work in SEM, you’ve probably had competitors bid on ad placements for your brand terms. Known as conquesting, this situation can present some problems with lost traffic and a lowered CTR.

Got 15 Minutes to Spare? Perform This Quick SEO Audit.

By Susan Connelly on June 15, 2020

Whether you’re a seasoned SEO veteran or an optimization newbie, you likely understand the challenges associated with improving your site’s search visibility. After all, even a site with the most beau...

Technical SEO Best Practices: Schema [WEBINAR]

By Catfish Comstock on June 11, 2020

Welcome to seoClarity’s Technical SEO Best Practices Webinar series, where we discuss a variety of technical topics with our friends and colleagues in SEO. Our inaugural episode features our friend Ca...

How to Create a Sitemap and Submit to Google

By Suraj Lalchandani on June 10, 2020

Creating an XML sitemap is one of the most fundamental tasks of any SEO strategy.

Reliable Excel Tools Every SEO Needs in Their Back Pocket

By Henry Chong on June 4, 2020

Excel is one of the most-loved tools among SEOs - and with good reason.

What the Core Web Vitals Update Means for SEO

By Susan Connelly on June 4, 2020

On May 28, 2020, Google announced an upcoming update to search ranking signals to be known as “Page Experience.” Collectively, these signals seek to evaluate web pages by the quality of their user exp...

Two Ways to Find Long-Tail Keywords for Greater Search Visibility

By Mary Kate Mack on May 29, 2020

It's no secret that SEOs want to ensure the greatest visibility in the Google search results for their brand. One way to achieve this is through the use of long-tail keywords.

Don’t Be Tongue-Tied: Learn RegEx Patterns for SEO

By Suraj Lalchandani on May 26, 2020

What is RegEx in SEO? Regular Expressions, or RegEx, are a series of characters that can be used to identify patterns. These regular expressions serve as their own language rooted in a combination of ...

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