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Mark Traphagen

Mark Traphagen is Vice President of Product Marketing and Training for seoClarity. His previous careers as a salesman and then a teacher were excellent preparations for what he does now. Mark's deep dive into online marketing began about 14 years ago when he was tasked with turning around a failing independent bookstore. He took the store online and developed practices of content marketing, influencer relationships, exceptional customer service, and community building that brought the store to profitability in two years. Since that time he has dedicated himself to learning what really works for online business success. He is a sought after speaker at conferences such as PubCon, State of Search, and SMX, and a featured writer for major online publications such as the Moz Blog, Search Engine Land, Marketing Land, and a VIP Columnist for Search Engine Journal.

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Author's Posts

Zero Clicks Given: Is Content Still King in the Age of AI Search - Featured Image

Zero Clicks Given: Is Content Still King in the Age of AI Search

By Mark Traphagen on July 29, 2025

Let’s face it: clicks might be dwindling. But the influence? That’s still yours to earn.

AI Search Optimizations You Can Do TODAY - Featured Image

AI Search Optimizations You Can Do TODAY

By Mark Traphagen on July 22, 2025

You’ve got AI search visibility data in hand and now you’re wondering, what’s next?

The Visibility War in AI Search: What the Data Reveals [Webinar] - Featured Image

The Visibility War in AI Search: What the Data Reveals [Webinar]

By Mark Traphagen on June 25, 2025

SEOs face a critical challenge: You can't measure what doesn’t exist.

Google’s AI Mode Entered the Chat—Now What for SEO? - Featured Image

Google’s AI Mode Entered the Chat—Now What for SEO?

By Mark Traphagen on June 2, 2025

Google's introduction of AI Mode marks a major potential shift in how users engage with search. With AI-generated answers and follow-up conversations, search is becoming more dynamic, intuitive, and l...

How to Use Generative AI for Enterprise SEO - 6 Ways - Featured Image

How to Use Generative AI for Enterprise SEO - 6 Ways

By Mark Traphagen on April 3, 2025

Despite ample information on the use of generative AI for SEO, practical advice on implementing it in enterprise SEO is lacking.

How to Track AI Search Traffic to Your Site in GA4 - Featured Image

How to Track AI Search Traffic to Your Site in GA4

By Mark Traphagen on March 25, 2025

Referral traffic from AI search engines has skyrocketed, with some industries experiencing over a 700% spike in traffic from these new search engines.

How to Optimize Your Content Strategy for AI Search Success - Featured Image

How to Optimize Your Content Strategy for AI Search Success

By Mark Traphagen on March 11, 2025

AI search is transforming how brands get discovered—and if you’re not optimizing for it, you’re already falling behind.

Review Schema: What It Is & How to Implement It At Scale - Featured Image

Review Schema: What It Is & How to Implement It At Scale

By Mark Traphagen on February 17, 2025

What's the first thing you notice on this SERP listing?

Cracking the Code: 5 Strategies to Apply AI in Enterprise SEO [WEBINAR] - Featured Image

Cracking the Code: 5 Strategies to Apply AI in Enterprise SEO [WEBINAR]

By Mark Traphagen on February 9, 2025

In my nearly 20 years in SEO, few things have impacted SEO and how we think about search as dramatically as generative AI.

AI Search Decoded: Unlock Traffic and Brand Growth [Webinar]

By Mark Traphagen on January 22, 2025

AI search engines like ChatGPT, Perplexity, and Google AI Overviews are experiencing explosive growth, driving a new wave of traffic opportunities. Are you ready to capture your share?

SEO Automation: How to Make SEO Tasks More Efficient - Featured Image

SEO Automation: How to Make SEO Tasks More Efficient

By Mark Traphagen on January 21, 2025

If you leverage SEO tools for rank tracking and keyword research, you’ve automated your SEO, right? Well, not so much.

Keyword Research Insights SEOs Need in 2025 - Featured Image

Keyword Research Insights SEOs Need in 2025

By Mark Traphagen on January 8, 2025

Each year, search engines get smarter and more sophisticated. To maintain a competitive SEO strategy, your keyword research methods need to evolve just as quickly.

Winning in AI Search: Framework for SEO Success - Featured Image

Winning in AI Search: Framework for SEO Success

By Mark Traphagen on December 20, 2024

The search landscape is undergoing a seismic shift, with the first major AI Search challengers to Google — Perplexity, Bing Generative Search, and OpenAI's SearchGPT — all announced within weeks of ea...

Should You Try to Rank for AI Overviews? - Featured Image

Should You Try to Rank for AI Overviews?

By Mark Traphagen on December 10, 2024

AI Overviews have sparked plenty of buzz—and even a touch of panic—in the SEO world, especially during the SGE era, when they appeared in up to 80% of queries.

How to Win Google Shopping in 2025: 5-Step Strategy [Webinar] - Featured Image

How to Win Google Shopping in 2025: 5-Step Strategy [Webinar]

By Mark Traphagen on December 4, 2024

Google’s shopping now dominates up to 80% of e-commerce keywords, pushing organic listings further down the page.