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Mark Traphagen

Mark Traphagen is Vice President of Product Marketing and Training for seoClarity. His previous careers as a salesman and then a teacher were excellent preparations for what he does now. Mark's deep dive into online marketing began about 14 years ago when he was tasked with turning around a failing independent bookstore. He took the store online and developed practices of content marketing, influencer relationships, exceptional customer service, and community building that brought the store to profitability in two years. Since that time he has dedicated himself to learning what really works for online business success. He is a sought after speaker at conferences such as PubCon, State of Search, and SMX, and a featured writer for major online publications such as the Moz Blog, Search Engine Land, Marketing Land, and a VIP Columnist for Search Engine Journal.

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Author's Posts

AI Overviews: Measuring the Impact on SEO - Featured Image

AI Overviews: Measuring the Impact on SEO

By Mark Traphagen on November 11, 2024

Since Google announced its rollout of AI Overviews, the top question on the minds of all SEOs has been how it will impact their rankings and organic search performance.

The Importance of Topic Authority in the Age of AI [Webinar] - Featured Image

The Importance of Topic Authority in the Age of AI [Webinar]

By Mark Traphagen on August 20, 2024

In today’s rapidly evolving SEO landscape where AI is reshaping search, mastering topic authority is more critical than ever for keeping up with Google's Core Topicality Systems and boosting organic t...

Are SERP Features Taking Over Your Search Results? - Featured Image

Are SERP Features Taking Over Your Search Results?

By Mark Traphagen on May 24, 2024

Spend any amount of time in Google search and you're sure to notice it: the neighborhood around your good old ten blue links is getting more crowded and diverse.

Concerns About Using GenAI in SEO and Content Marketing - Featured Image

Concerns About Using GenAI in SEO and Content Marketing

By Mark Traphagen on April 11, 2024

At first glance, GenAI like ChatGPT may seem like a miracle solution to expensive and time-consuming SEO tasks such as content creation.

Generative AI's Impact on SEO: 5 Ways SEO Will Change - Featured Image

Generative AI's Impact on SEO: 5 Ways SEO Will Change

By Mark Traphagen on April 5, 2024

The emergence of ChatGPT and other generative AI technologies has caused a significant shift in the SEO landscape, raising important questions about their impact on enterprise SEO.

What’s Next for Google's Search Generative Experience? - Featured Image

What’s Next for Google's Search Generative Experience?

By Mark Traphagen on April 2, 2024

This blog includes our findings on Google's Search Generative Experiment as of April 2, 2024, providing a snapshot of the ongoing developments of the experiment. Google’s Search Generative Experience ...

Google's Search Generative Experience In Google Labs (A Retrospective) - Featured Image

Google's Search Generative Experience In Google Labs (A Retrospective)

By Mark Traphagen on March 14, 2024

Since this guide was last updated (March 2024), Google has started rolling out parts of this experiment, beginning with AI Overviews. However, more updates from Google Labs are expected. Consider this...

5 Research-Backed SGE Insights All SEOs Should Know - Featured Image

5 Research-Backed SGE Insights All SEOs Should Know

By Mark Traphagen on January 11, 2024

Since it was announced in May of 2023, Google’s new Search Generative Experience has brewed a lot of unease among SEOs.

Google Authorship: Is It Still Important for SEO? - Featured Image

Google Authorship: Is It Still Important for SEO?

By Mark Traphagen on January 11, 2024

What Is SEO Authorship? In SEO, authorship refers to the idea that Google has some interest in who created a piece of content, perhaps as a means of establishing credibility and trustworthiness of the...

What Does Google and Bing's AI Chat Search Mean for SEO? - Featured Image

What Does Google and Bing's AI Chat Search Mean for SEO?

By Mark Traphagen on September 2, 2023

“Search is still our biggest moonshot, but that moon keeps on moving.” That’s how Prabhakar Raghavan, Senior Vice President at Google, introduced Google’s live-streamed introduction to its then-latest...

Overcome the Challenges of Writing Titles and Meta Descriptions at Scale - Featured Image

Overcome the Challenges of Writing Titles and Meta Descriptions at Scale

By Mark Traphagen on June 5, 2023

Titles and meta descriptions help people quickly determine whether to click on a result in the search engine results pages or not.

Search Matters 8: 24 April 2023 - Featured Image

Search Matters 8: 24 April 2023

By Mark Traphagen on April 24, 2023

Here are the search-related news and developments we think mattered most for enterprise SEO this past week, with our point-of-view on why they matter and what action to take (if any). Look for the POV...

Search Matters 7: 17 April 2023 - Featured Image

Search Matters 7: 17 April 2023

By Mark Traphagen on April 18, 2023

Here are the search-related news and developments we think mattered most for enterprise SEO this past week, with our point-of-view on why they matter and what action to take (if any). Look for the POV...

Search Matters 6: 10 April 2023 - Featured Image

Search Matters 6: 10 April 2023

By Mark Traphagen on April 10, 2023

Here are the search-related news and developments we think mattered most for enterprise SEO this past week, with our point-of-view on why they matter and what action to take (if any). Look for the POV...

2023 SEO Strategies for Enterprise Companies to Implement - Featured Image

2023 SEO Strategies for Enterprise Companies to Implement

By Mark Traphagen on April 4, 2023

Although we’re only a few months into 2023, the pace at which we’re receiving industry updates is unlike anything we’ve experienced.