Leverage Google Search Features

Understand your ranking performance from the entire Google SERP to win brand visibility within all Google search features

Understand Search Intent Without Limits

Gain an in-depth view of search intent by keyword when you analyze ranking performance against all content types, not just the top 10 blue links.

Full Transparency to All Universal Search Types

Know the potential within your industry in each search result type - local, video, images, featured snippets, app results, jobs, images and more.

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Optimize For All Search Engine Features to Reach a Wider Audience

Develop content to improve your ranking position and dominate every Google SERP feature when you optimize where you and your competitors rank in every SERP feature from Google News to the Knowledge Graph and Product Ads. 
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YouTube SEO Rankings

See how a video title, video description, target keyword and other video ranking factors impact first page video SEO. Leverage data like video rankings, video views of your YouTube channel and related videos, your YouTube ranking and YouTube search data to increase views, inspire new video content and expand brand value to the customer with YouTube videos that drive video marketing conversions.

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Featured Snippets

The position “zero” Google Answer Box featured snippet appears in nearly 20% of all search queries. Locate opportunities to capture this knowledge panel spot and be the one answer to your customer’s search and voice queries.

More on Featured Snippets >

Local Map Pack Results

Local Map Pack

Own local directories, boost your Google My Business local rank and drive visits from potential customers with a top three local business listing in Google's search rankings.  Understand the impact of keyword rankings on listing sites, local business directories, and review sites by geo-location to enhance your social media and local marketing efforts.

Boost Your Local Search Ranking >

Local Map Pack Results
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PPC / Paid Search

Enhance your PPC investment and search query position on the SERP with a special integration feature that helps you understand the relationship between PPC and organic search results for related questions and searches.

Understand Organic and PPC Search Integration >
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Job Rankings

Find great talent by optimizing your job listings within Google Jobs and on the SERP to reach prospective employees within the Google Jobs engine while gaining a deeper understanding of how they search and what queries are best to reach them.

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Product Listing Ads

Understand keywords with high buying intent and that produce SERP results based on star ratings from online reviews and shopping ads to improve your product placement, page ranking and local listings position.

App Store Optimization

Drive app downloads when you enhance your app’s visibility within the mobile search results from mobile devices. Gain insights to optimize your app listing within Google search features. 

Google Images Optimization

Strengthen your keyword performance and increase your Google SERP search visibility with image rank tracking and put published, optimized images images in front of the right audience for all Google searches that trigger the Google Images search feature.  

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Maximize Content Optimization with Universal Ranking from the SERP:

  • Capture the “Zero” position of Featured Snippets
  • Track local ranking data and its impact on SEO rank and Google Rankings
  • Boost conversion via YouTube video optimization
  • Drive app downloads and adoption to your target audience
  • Leverage images to enhance brand awareness
  • Integrate PPC results and see the value of your organic results
  • Increase shopping page results for more conversions
  • Make every SERP feature contribute to your content strategy
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