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Is your strategy focused on Search Engine Optimization?These companies focus on optimizing for the search engines and chasing algorithm updates with a tactical approach. Typically we see these organizations ignore developments and changes and aren't able to scale for repeatable results.
Or, does your strategy apply the Search Experience Optimization?
These companies focus on the end user and apply a holistic approach to optimize throughout the buyer's journey. These organizations deliver a terrific experience with authoritative and relevant content that applies to the user intent all while delivering the content fast and error-free.