Search has evolved. The prioritization of user experience above all other factors by search engines demands a user-centric approach to SEO, not chasing the endless changes to search engine algorithm. seoClarity defined this framework and methodology to meet this need.
We call it Search Experience Optimization.
Search Experience Optimization (SXO) recognizes that the user experience – not search engines – ultimately determine SERP position and rank. This approach to SEO aligns efforts toward the audience to ensure you meet the searchers needs. Specifically, it focuses on making your website the perfect answer to your customer’s every question.
This strategy is what differentiates top performing companies and overcomes the barriers to greater search visibility in the search results.
Three core principles lie at the heart of Search Experience Optimization.
Search focused on the user requires new ways of thinking and doing. seoClarity has developed a simple, proven 7 Step Roadmap to optimize the search experience to address every search term and topic. It’s built on more than a decade of experience…shared knowledge from many of the world’s most successful enterprises in search engine optimization…and feedback from power
Find and address problems with site architecture, like 404 errors, that create a negative user experience.
If users get lost, so will the search engines. This means small technical details must be monitored and kept up to date. Some questions to address include:
Keywords used for search provide insight into what your audience wants and how they look for it. Some questions to ask:
Trends change. So does the way your audience searches. The search experience requires constant tracking, monitoring and management. For example:
More than 80% of searches conducted seek informational content. It’s essential to know:
Content starts with the answer to a user’s question. Quality content gets more attention, but to ensure content gets seen, technical elements must be addressed. This makes questions like these vital:
Our framework aligns all marketing efforts to the user experience by focusing on the 3 core elements of Usability, Relevance, and Authority.
seoClarity offers Clarity Academy Live, an interactive training workshop focused on
Have an issue? Looking for insight into your data? Want to detail the customer journey or get help with technical SEO? Call, email, or LiveChat with our Client Success Team!
seoClarity’s Search Experience Award recognizes organizations that have shown their commitment to the user experience through successful implementation of the Search Experience Optimization framework.