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Mark Traphagen

Mark Traphagen is Vice President of Product Marketing and Training for seoClarity. His previous careers as a salesman and then a teacher were excellent preparations for what he does now. Mark's deep dive into online marketing began about 14 years ago when he was tasked with turning around a failing independent bookstore. He took the store online and developed practices of content marketing, influencer relationships, exceptional customer service, and community building that brought the store to profitability in two years. Since that time he has dedicated himself to learning what really works for online business success. He is a sought after speaker at conferences such as PubCon, State of Search, and SMX, and a featured writer for major online publications such as the Moz Blog, Search Engine Land, Marketing Land, and a VIP Columnist for Search Engine Journal.

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Author's Posts

Search Matters 5: 3 April 2023 - Featured Image

Search Matters 5: 3 April 2023

By Mark Traphagen on April 3, 2023

Here are the search-related news and developments we think mattered most for enterprise SEO this past week, with our point-of-view on why they matter and what action to take (if any). Look for the POV...

Search Matters 4: 27 March 2023 - Featured Image

Search Matters 4: 27 March 2023

By Mark Traphagen on March 27, 2023

Here are the search-related news and developments we think mattered most for enterprise SEO this past week, with our point-of-view on why they matter and what action to take (if any). Look for the POV...

Search Matters 3: 17 March 2023 - Featured Image

Search Matters 3: 17 March 2023

By Mark Traphagen on March 17, 2023

Here are the search-related news and developments we think mattered most for enterprise SEO this past week, with our point-of-view on why they matter and what action to take (if any). Look for the POV...

Want Your GSC Bulk Data Exports? Here's What to Do. - Featured Image

Want Your GSC Bulk Data Exports? Here's What to Do.

By Mark Traphagen on March 16, 2023

Google recently announced bulk data exports for Search Console, and like a lot of the buzz in our industry this year, this one revolutionizes how SEOs do their jobs.

Search This Week 2: 10 March 2023 - Featured Image

Search This Week 2: 10 March 2023

By Mark Traphagen on March 10, 2023

Here's the search-related news and developments we think mattered most this past week, along with our point-of-view on why the news matters and what (if anything) actions you should take. Look for the...

Search This Week 1: 3 March 2023 - Featured Image

Search This Week 1: 3 March 2023

By Mark Traphagen on March 3, 2023

Welcome to the first in our new series giving you a quick roundup of the search-related news and developments that mattered most this week. And where appropriate, I'll share our point-of-view on why t...

Does the Yandex Code Leak Tell Us Anything About Google? - Featured Image

Does the Yandex Code Leak Tell Us Anything About Google?

By Mark Traphagen on January 30, 2023

There was quite a stir in the SEO community recently about something other than ChatGPT, when it was revealed that part of the source code for the Russian Yandex search engine had been leaked. More im...

AI and the Future of SEO: An seoClarity POV - Featured Image

AI and the Future of SEO: An seoClarity POV

By Mark Traphagen on January 13, 2023

Many experienced SEOs love their work because it's always evolving, but the accelerating rate of Google updates and SERP changes might be making their heads spin.

State of Search 2022: Google's Changes and Trends to Know Now - Featured Image

State of Search 2022: Google's Changes and Trends to Know Now

By Mark Traphagen on August 12, 2022

We compiled a list of the top changes and trends we've seen in Google so far this year. Read about them below or follow along with the mini webinar.

What is Google E-A-T and YMYL in SEO? [Webinar] - Featured Image

What is Google E-A-T and YMYL in SEO? [Webinar]

By Mark Traphagen on April 27, 2022

In recent years, the concepts of E-A-T and its closely related acronym YMYL have become hot topics in SEO. Are expertise, authority, and trustworthiness ranking factors? Should you build them into you...

State of Search 2021: A Look at Google's New Initiatives [WEBINAR] - Featured Image

State of Search 2021: A Look at Google's New Initiatives [WEBINAR]

By Mark Traphagen on December 4, 2020

Hello, and welcome to this seoClarity webinar on the state of the enterprise SEO industry!

Google SERP Features Today: The Rabbit Hole Is Deeper Than You Think [Webinar] - Featured Image

Google SERP Features Today: The Rabbit Hole Is Deeper Than You Think [Webinar]

By Mark Traphagen on October 29, 2020

Any of us who work in the industry — or really anyone who's been using Google over the years — knows that the search results have changed radically over time. It's not your parent's SERP anymore!

10 SEO Issues You Can’t Ignore: Verified and Confirmed - Featured Image

10 SEO Issues You Can’t Ignore: Verified and Confirmed

By Mark Traphagen on September 14, 2020

Monitoring, assessing, and fixing on-site technical SEO issues is an essential task for any site, but especially important for larger sites where such problems can cause harm at scale.

Top Ways to Increase Site Traffic According to SEOs [Survey Results] - Featured Image

Top Ways to Increase Site Traffic According to SEOs [Survey Results]

By Mark Traphagen on July 30, 2020

In the deep ocean of SEO data, knowing where to be actionable can feel a little like treading water in a choppy sea.

My Rankings Haven't Dropped but My Organic CTR Tanked - Help! - Featured Image

My Rankings Haven't Dropped but My Organic CTR Tanked - Help!

By Mark Traphagen on April 30, 2020

Has your organic click-through rate dropped suddenly, even though keyword rankings remain the same?