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You already know AI search is changing consumer behavior and the search landscape; this course teaches the mechanics behind those shifts and the specific optimization tactics for success.

You’ll understand how AI engines process and surface information, how to adjust your existing strategy without starting over, and how to apply AEO tactics directly through Clarity ArcAI.

🎓Earn your AEO Certification and a shareable certificate upon completion.
📝Each module includes a short quiz that you can retake anytime to reinforce your learning.

Key Learnings:

Understanding AI Search

  • What is AI Search?
  • How Does AI Search Work?
  • Why Topics & Questions Over Keywords & Rankings?

Succeeding in AI Search

  • Finding Topics for Monitoring Success
  • Finding Questions for Monitoring Success
  • Gaining Insights from Brand Mentions
  • Finding Your AI Search Content Gaps
  • Optimizing with ArcAI Insights
  • Gaining Insights from Citations

Who is it for?

training-and-certifications
  • SEOs and digital marketers who want to stay ahead in AI search.
  • Content and technical SEO professionals ready to align strategy, optimization, and measurement for AI search results.
  • Executives and senior marketing leaders who need clarity on what AI search means for their organization’s visibility and strategy.
training-and-certifications