SEO Blog - Resources - seoClarity

Ensure Organic Shopping Traffic Is Counted in SEO Reporting

By Mitul Gandhi on March 26, 2025

For enterprise SEOs, accurate reporting is everything—especially when it comes to measuring organic traffic. But if you rely on GA4’s default channel groupings, you might be missing a critical piece o...

How to Track AI Search Traffic to Your Site in GA4

By Mark Traphagen on March 25, 2025

Referral traffic from AI search engines has skyrocketed, with some industries experiencing over a 700% spike in traffic from these new search engines.

SEO Roadmap: Build a Winning SEO Strategy [Free Template]

By Richard Chavez on February 1, 2025

Every winning SEO strategy needs a solid blueprint — an SEO roadmap — in order to scale.

SEO Monitoring: What It Is & 17 Key Metrics to Track

By Karin Straehl on November 27, 2024

Navigating the intricate world of SEO monitoring and reporting can feel like untangling a web of endless metrics. With so much data at your fingertips, how do you know which numbers really drive succe...

SEO Storytelling: Communicate Data, Wins, & Insights

By Julia Wisniewski Stewart on November 15, 2024

Far too often, SEO professionals struggle to showcase their work in a way that truly resonates. Reports and dashboards may present the data, but without a compelling story to tie it all together, they...

The Most Important SEO KPIs to Track for Enterprises

By Kalpesh Guard on July 1, 2024

Tracking the right SEO KPIs is essential for enterprise success. Not only do these metrics reveal whether your search engine optimization strategies are effective, but they also guide future improveme...

Are SERP Features Taking Over Your Search Results?

By Mark Traphagen on May 24, 2024

Spend any amount of time in Google search and you're sure to notice it: the neighborhood around your good old ten blue links is getting more crowded and diverse.

What Is Pixel Ranking and Why Is It Important for SEO?

By Rebecca Brosnan on May 7, 2024

Traditional rank tracking that only tracks the blue organic links doesn't consider the varying heights of SERP features like Google ads, carousels, or rich snippets, which can push organic results fur...

How to Conduct On-Page SEO Analysis at Scale

By Chris Sachs on April 18, 2024

It’s no secret that page-level data is important to SEOs: the ability to take a URL and see all the data for that web page (including crawl data, rankings, traffic, keywords, and page-level issues) is...

How to Create An SEO Report That Will Impress Executives

By Julia Wisniewski Stewart on April 10, 2024

SEO is a notoriously misunderstood channel, making it hard to demonstrate your successes to your executive team and gain constant buy-in.

Multiple Domain SEO: Reporting and Analyzing Performance

By Matt Greco on February 28, 2024

Some organizations have roots in multiple countries, and because of this, manage multiple domains all over the world.

SEO Ranking Reports: Accounting For Search Visibility Changes

By Mitul Gandhi on February 28, 2024

We have a huge problem with reporting on keyword rankings.

Why to Trust Weighted Average Rank Over Average Rank

By Aidan McClain on February 9, 2024

With organic search, you have many different metrics you can report on to share your progress with your team and executives.

GA4 is Coming VERY Soon: Here's How to Prepare

By Mitul Gandhi on March 16, 2023

The Google-mandated switch from Universal Analytics (UA) to Google Analytics 4 (GA4) is fast-approaching with a deadline of July 1, 2023.

Want Your GSC Bulk Data Exports? Here's What to Do.

By Mark Traphagen on March 16, 2023

Google recently announced bulk data exports for Search Console, and like a lot of the buzz in our industry this year, this one revolutionizes how SEOs do their jobs.

SEO & Content Marketing Blog

Discover some of the most effective SEO strategies that enterprise companies must prioritize. Manage the challenges and gain the insights for solutions to boost your overall search visibility.