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Mitul Gandhi

As a longtime data-driven serial entrepreneur, information architect and SEO veteran, Mitul has developed a blend of vast technical expertise and intense marketing insight. His variety of experience, gained in positions in in-house SEO, search marketing, and software development, affords him the ability to efficiently assess how to use software tools to meet challenges and drive ROI. As the Co-Founder and Chief Architect of seoClarity, Mitul currently oversees day-to-day operations, and provides strategic direction to all departments. His well of knowledge includes 10+ years of consulting experience with Fortune 500 and top Internet retailers concerning online search marketing. He has several patents pending for analyzing cause and effect in SEO. Mitul holds an MBA in direct marketing from Rochester Institute of Technology. Additionally, he has spoken at conferences in the United States and the U.K., including SES, SMX and Pubcon. He has also been quoted in MSN Money, USA Today, Time Online, Search Engine Watch, Search Engine Land and Web Pro News.

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Author's Posts

How to Optimize for “From Sources Across the Web” - Featured Image

How to Optimize for “From Sources Across the Web”

By Mitul Gandhi on January 18, 2026

In the ever-evolving landscape of SEO and AEO, staying ahead means paying close attention to emerging SERP features that can impact visibility and traffic.

Understanding AI Search Engines: Facts All SEOs Should Know - Featured Image

Understanding AI Search Engines: Facts All SEOs Should Know

By Mitul Gandhi on January 2, 2026

AI search engines aren’t just a passing trend—they represent a transformative shift in how information is accessed, ranked, and delivered.

SEO Topic Clusters: What They Are & How to Create Them - Featured Image

SEO Topic Clusters: What They Are & How to Create Them

By Mitul Gandhi on December 1, 2025

Search engines have shifted their focus from keywords to topics due to changes in user search behavior.

SOC 2 Audit: Why It's a Must for SEO Platforms - Featured Image

SOC 2 Audit: Why It's a Must for SEO Platforms

By Mitul Gandhi on October 13, 2025

Data security and confidentiality are non-negotiable for enterprise SEOs who handle vast amounts of sensitive information – from proprietary business data to customer insights.

What ChatGPT’s New Checkout Means for E-Commerce Teams - Featured Image

What ChatGPT’s New Checkout Means for E-Commerce Teams

By Mitul Gandhi on October 2, 2025

OpenAI has officially turned ChatGPT into a storefront. With native checkout powered by Stripe built directly into the chat experience, the walls between discovery and conversion are collapsing.

The Modern SEO Playbook: Thriving with Limited SERP Visibility - Featured Image

The Modern SEO Playbook: Thriving with Limited SERP Visibility

By Mitul Gandhi on September 18, 2025

Google’s continued tightening of controls on its SERP data requires enterprises to shift away from irrelevant ranking metrics (did you really look at 50+ ranking keywords anyway?)

Google's Sept. 2025 SERP Update: Why seoClarity is Built for This Moment - Featured Image

Google's Sept. 2025 SERP Update: Why seoClarity is Built for This Moment

By Mitul Gandhi on September 14, 2025

The world of SEO is in constant motion, and being prepared for change is key. Recently, reports have surfaced about Google testing a significant change to its SERPs - removing the ability to view the ...

AI Search & SEO: Impact and Opportunity by the Numbers - Featured Image

AI Search & SEO: Impact and Opportunity by the Numbers

By Mitul Gandhi on July 7, 2025

The SEO world is buzzing — AI search engines like ChatGPT, Gemini, and Perplexity are popping up in headlines, workflows, and boardroom conversations. It’s a lot to take in.

Ensure Organic Shopping Traffic Is Counted in SEO Reporting - Featured Image

Ensure Organic Shopping Traffic Is Counted in SEO Reporting

By Mitul Gandhi on March 26, 2025

For enterprise SEOs, accurate reporting is everything—especially when it comes to measuring organic traffic. But if you rely on GA4’s default channel groupings, you might be missing a critical piece o...

AI Search Visibility: Leaders by Topic Across Industries - Featured Image

AI Search Visibility: Leaders by Topic Across Industries

By Mitul Gandhi on February 7, 2025

As AI-powered search engines like ChatGPT, Perplexity, and Gemini reshape how users discover information, brands must adapt to stay visible.

The Impact of EU Digital Markets Act on SEO - Featured Image

The Impact of EU Digital Markets Act on SEO

By Mitul Gandhi on July 15, 2024

The EU Digital Markets Act (DMA) was designed to level the playing field in the digital sector by setting clear criteria to pinpoint "gatekeepers" such as Google.

SEO Content Gap Analysis: How to Identify Content Gaps - Featured Image

SEO Content Gap Analysis: How to Identify Content Gaps

By Mitul Gandhi on March 29, 2024

At almost every client meeting, someone in the room will approach me and whisper a question about competitive intelligence, as if it's a sneaky or dishonest tactic.

SEO Ranking Reports: Accounting For Search Visibility Changes - Featured Image

SEO Ranking Reports: Accounting For Search Visibility Changes

By Mitul Gandhi on February 28, 2024

We have a huge problem with reporting on keyword rankings.

Google’s SGE vs Regular SERPs: Real Estate Research Study - Featured Image

Google’s SGE vs Regular SERPs: Real Estate Research Study

By Mitul Gandhi on January 15, 2024

Ask any enterprise SEO what’s keeping them up at night and the answer is likely, “answering questions from executives about SGE.”

User Intent Analysis for SEO: A Complete Guide + How to Scale - Featured Image

User Intent Analysis for SEO: A Complete Guide + How to Scale

By Mitul Gandhi on November 6, 2023

Despite following a well-defined keyword research process, I often see SEOs, content writers, and marketers take an ineffective approach to keyword research.