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Impact of the Discussions and Forums Feature By Industry

By Rebecca Brosnan on March 13, 2024

Since the news of Google and Reddit’s partnership was announced in February, many SEOs have been curious about the impact it has on the SERPs.

Google’s SGE vs Regular SERPs: Real Estate Research Study

By Mitul Gandhi on January 15, 2024

Ask any enterprise SEO what’s keeping them up at night and the answer is likely, “answering questions from executives about SGE.”

5 Research-Backed SGE Insights All SEOs Should Know

By Mark Traphagen on January 11, 2024

Since it was announced in May of 2023, Google’s new Search Generative Experience has brewed a lot of unease among SEOs.

Should SEOs Give Bing Another Look?

By Mitul Gandhi on May 25, 2023

For years, Bing has been overshadowed by Google, with SEO professionals primarily focusing their efforts on optimizing for the search giant.

Are Targeted Ads Ruining Christmas? [Survey]

By Mitul Gandhi on December 16, 2021

Keeping your loved ones' gifts a secret is all part of the Christmas magic, but have you also been noticing that it’s getting harder and harder to keep them a surprise?

Google Title Rewrites - 2021 Research Study

By Mitul Gandhi on November 8, 2021

Worried about Google rewriting your titles? ~65%. That’s the percentage of web page titles my research shows as rewritten by Google since September.

Core Web Vitals Study of Over 1 Million Websites

By Mitul Gandhi on February 18, 2021

Cumulative Layout Shift (CLS) is becoming an important search signal for ranking pages this year as part of the Core Web Vitals update, which will begin its roll-out in mid-June 2021 (with CLS labelle...

Do Americans Trust Tech Giants?

By Mitul Gandhi on January 11, 2021

Disinformation, “fake news”, and fact-checking have become a language staple in recent years. To understand how Americans feel about the role of social media and search companies, such as Google, we s...

How a Global Hospitality Brand Created 5x Content for 800 Unique Pages

By Mary Kate Mack on November 11, 2020

A global hospitality brand needed to create more authoritative content for their 800 hotel locations.

U.S. Cities Most Reliant on Tourism

By Mitul Gandhi on September 29, 2020

Photo Credit: Alamy Photo Stock The Bureau of Labor Statistics reported that the U.S. unemployment rate fell to 8.4 percent during the month of August. This represents a sizable decrease from the reco...

Top Ways to Increase Site Traffic According to SEOs [Survey Results]

By Mark Traphagen on July 30, 2020

In the deep ocean of SEO data, knowing where to be actionable can feel a little like treading water in a choppy sea.

Research Study: Significant Increase in Google Images Within SERPs

By Mitul Gandhi on April 23, 2019

With three confirmed algorithm updates this year alone, a recent, sizable deindexing bug, and numerous small tremors in the SERPs, there is never a dull moment for SEOs. Yet, beyond these updates, act...

Research Study: Real Traffic Share of US Search Engines

By Mitul Gandhi on February 20, 2019

Background Several clients recently asked me about the importance of different search engines. Some were worried about declines in traffic from X (Bing, Yahoo, etc.) and others wanted to know how rapi...

The State of Enterprise SEO: Opportunities and Challenges for Marketing Executives

By Orrin Wolf on October 16, 2017

I’m sure you know very well how crucial it is for a business to deliver a strong search engine experience. There is plenty of data that highlights it, after all.

Google Panda Algorithm Update – Part 2

By Mitul Gandhi on May 18, 2011

BACKGROUND As a follow-up to our original insights on the overall impact of the recent Google “Farmer” update (see:Google Panda Update Impact on Coupon Sites

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