SEO & Content Marketing Blog

Many new enterprise SEOs ask me how to improve search engine rankings quickly by focusing on SEO fundamentals.

Key Points: Google constantly releases algorithm updates that affect search engine rankings and the user experience. Don’t try to keep up with the constant algorithm updates — rather, be prepared for ...

Google has long-prioritized the search experience. Every year it has released several algorithm updates to tackle spam and poor-quality results like Panda and Penguin. Nearly two years ago, the search...

What if search engines had more trouble crawling your website than your regular users have reading and engaging with it?

Fact: SEOs and web developers have to work together for SEO to be successful. They may not realize it, but developers are equally responsible for organic search wins as the actual SEO!

Cumulative Layout Shift (CLS) is becoming an important search signal for ranking pages this year as part of the Core Web Vitals update, which will begin its roll-out in mid-June 2021 (with CLS labelle...

This goes without saying - Increasing the search visibility requires far more than just optimizing the content for relevant keywords and building links.