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Kalpesh Guard

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A Decline in Frequency for Featured Snippets - Featured Image

A Decline in Frequency for Featured Snippets

What are Featured Snippets? In case you are not familiar with the subject, featured snippets (also know as Answer Box) are blocks of text that Google often displays at the top of a page when you type ...
4 Quick Technical SEO Optimization Tips for Q4 - Featured Image

4 Quick Technical SEO Optimization Tips for Q4

For any businesses, Q4 is all about the holiday season. And no surprise. After all, November and December often attract the highest traffic of the year and generate a significant portion of annual rev...
5 Strategies to Remedy Page Speed Issues - Featured Image

5 Strategies to Remedy Page Speed Issues

You have probably heard a lot of stats that prove the importance of enhancing your site's page speed. Because of the importance to your users and a factor that Google will apply in the mobile-first in...
Technical SEO: How Analyzing Server-File Log Helps Improve Search Performance - Featured Image

Technical SEO: How Analyzing Server-File Log Helps Improve Search Performance

I admit, in the days of sophisticated SEO tools and access to practically any data we need, the idea of downloading a server-file log might seem a bit odd.
How To Build More Deep Links to Product and Services Pages - Featured Image

How To Build More Deep Links to Product and Services Pages

Deep link building can be so frustrating, can’t it? You know you have to build deep links to pages other than your homepage. But you just can’t think of a suitable link building strategy to do it, rig...
What Do You Need to Know About Accelerated Mobile Pages (AMP) - Featured Image

What Do You Need to Know About Accelerated Mobile Pages (AMP)

I’m sure you’ll agree; the web’s gone a long way from its inception.
Why Seasonality Matters for SEO Projections - Featured Image

Why Seasonality Matters for SEO Projections

Does your current SEO strategy account for seasonality? If not, your digital marketing program has a big problem! Failing to take seasonality fluctuations into account when making SEO projections and ...
[WEBINAR] How Paychex is winning at SEO - Featured Image

[WEBINAR] How Paychex is winning at SEO

Learn how a Fortune 1000 company is building the foundation for winning in their hyper-competitive marketplace with innovative strategies and a Search Experience Optimization approach.
How Does Google Hummingbird Affect Your Content Marketing Strategy? - Featured Image

How Does Google Hummingbird Affect Your Content Marketing Strategy?

The search giant Google makes occasional changes to its search algorithm to make results relevant to your queries. Some of the previous updates to Google’s algorithm include Vince of 2009, Caffeine of...