Some organizations have roots in multiple countries, and because of this, manage multiple domains all over the world.
As you already know, analyzing a single domain reveals great insights about execution and your overall SEO strategy that can be reported on. But when multiple domains are involved, things start to get a little tricky. Time and resources are finite, and racking through each individual domain is going to burn a lot of those resources.
To help SEOs overcome this obstacle, we’ve built multi-domain reporting into our platform. It’s a pretty unique feature to seoClarity, and I’d love to show you how to use it to scale your SEO reporting.
Recommended Reading: Reporting SEO: How to Take SEO Reports to the Next Level
The Challenge With Reporting on Multiple Domains
The big problem with enterprise organizations is always scaling. (We center our approach to organic search as a way for companies to simplify, structure, and scale SEO.) When enterprise organizations have a global presence, it’s not feasible to analyze each site individually. When you can pull everything into one cohesive report, it makes reporting and tracking exponentially easier.
The seoClarity platform can do this (I’ll give you a walk-through of how to report on multiple domains below). If you use a point solution, you’ll have to individually pull data from that specialized tool. But this isn’t the only task that’s time consuming ...
Combining the teams in your organization or acquiring another team is another challenge involved. When you reconstruct existing keyword sets and tags for a new team, you are going to spend a lot of time making sure everything is done correctly. When you have dozens of sites to manage, that just adds on to the total time lost.
The Importance of Multi-Domain Reporting
Since many enterprises have different teams of marketers and analysts for different countries, they have a lot of unique data to sort through. With multi-domain reporting, you give those teams access to their data and the summarized view for headquarters and global reporting.
The same benefits are true for companies that have multiple subdomains, or companies with multiple brands.
Multi-domain reports pull data from any domain (or tag) with no standardization needed. It’s the ultimate way to drill down into the data points that you care about. Here are a few use cases of what you can do with multi-domain reporting:
- Monitor Algorithm Updates: Updates affect different countries in different ways. Some countries can be hit hard, while others can benefit. Multi-domain reporting is a way to easily visualize those effects.
- Compare Tags Between Different Domains: If you want to narrow in on specific keyword tag data instead of the performance of the entire domain, you can do that with multi-domain reporting. This lets you see granular data that’s relevant to you and your specific projects.
- Competitor Analysis: Bring in your domains’ data along with competitor domains to see winners and losers. Who’s getting more search visibility, or who performs better when it comes to weighted average rank? Here’s an example of a competitive analysis view within the seoClarity platform:
(Rank Intelligence Trend widget in the seoClarity platform.)
Multi-Domain Reporting in the seoClarity Platform
seoClarity has a variety of dashboard widgets that let you tell a story with your data. For multi-domain reporting, we’re going to use the “Multi-Domain: Rank Intelligence” widget.
1. Edit your dashboard and add the widget.
(Edit your dashboard within the platform to add a new widget.)
Note: You have to set up a multi-domain group in settings, where you choose what is going to be in the group and who has access to it. Multi-domain widgets will then be accessible within your dashboards.
2. Edit the widget to pull in the domains you want to analyze. In this case, we’re looking at dummy data for HM.com from various countries.
Within the widget, you have the option to switch between different metrics. Here, we are looking at Average Rank, but you can also analyze metrics like weighted average rank, estimated traffic, by position, and more.
(Four domains’ data in the Multi-Domain widget.)
3. To customize the widget to show the data for certain tags, edit the widget and filter by unique tags per domain, as shown below.
A huge benefit of multi-domain reporting is digging into specific keyword tags that you’ve created. (Remember use case #2: compare tags between different domains.)
Again, this is dummy data, but you can see that we’re selecting the Brand tag for H&M US, and the Brand - Core tag for the three other countries (Japan, Germany, and the UK).
(Pulling tag data into the Multi-Domain widget.)
4. Now, you can analyze those tags’ specific data.
Dive deep into specific tags instead of the domains as a whole. That will tell a different story, so the graph you see now will be different than the one we analyzed above.
(Specific tag data for multiple domains.)
The ability to report on multiple domains at the tag level allows you to easily see and compare specific performance trends over time. Here we are looking at Average Rank for the different domains.
Note: Remember that you can also switch the metric to analyze data from a different lens.
Recommended Reading: SEO Metrics: Why to Trust Weighted Average Rank Over Average Rank
How to Report on Your Domains (Without seoClarity)
Of course, it’s possible to report on multiple domains without seoClarity, it’s just going to be a manual and time-consuming process.
SEOs can use their point solution for rank checking and then export that data and put it into a reporting tool — which means you’re paying for two services and your data is decentralized — but none of this allows you to scale.
Essentially, if you don’t have access to multi-domain reporting, you’re missing a huge opportunity.
If your enterprise has multiple domains, you may find yourself wasting a lot of time with individual reporting. The ability to view and analyze different domains in one snapshot will save you valuable time, and will allow you to scale your SEO.
Your Client Success Manager can help you tag specific keywords and set up a multi-domain report in the seoClarity platform.