Resources

Discover a variety of useful articles, webinars and latest news.

Spoof Bot Activity: Discover How Fake Bots Affect Your Search Visibility and How to Prevent It - Featured Image

Spoof Bot Activity: Discover How Fake Bots Affect Your Search Visibility and How to Prevent It

I am frequently asked by clients to advise on the issue of the spoofed bot activity and whether it could affect their search visibility at all.
4 Strategies to Build More Backlinks Using Your Current Link Profile - Featured Image

4 Strategies to Build More Backlinks Using Your Current Link Profile

A couple of weeks ago, a client shared concerns about building backlinks. He read various online content on the topic that left him only short of confused. This, however, comes as no surprise. From wh...
Why Rankings Shouldn't Be the Most Talked About Metric in Your SEO Strategy - Featured Image

Why Rankings Shouldn't Be the Most Talked About Metric in Your SEO Strategy

Sadly, SEOs regularly have to endure through two quite difficult conversations about rankings.
3 Critical Opportunities You're Missing Without an Enterprise SEO Platform - Featured Image

3 Critical Opportunities You're Missing Without an Enterprise SEO Platform

Enterprise SEO is hard enough given the sheer size of most sites, multiple domains, and complex teams. But it’s even harder without dependable technology to provide data and insights to manage enterpr...
Google Hawk - What You Need to Know to Minimize Its Impact - Featured Image

Google Hawk - What You Need to Know to Minimize Its Impact

The Google Hawk update landed with little fanfare or any announcement last year. In fact, it appeared so suddenly that many SEOs may have missed it at first.
Google to Notify Sites of Mobile-First Index Transition - Featured Image

Google to Notify Sites of Mobile-First Index Transition

In yet another uncharacteristically proactive move from Google, the search engine announced that they will notify site owners once their site has transitioned to the mobile-first index.
How to Build a Google Answer Box Strategy - Featured Image

How to Build a Google Answer Box Strategy

It's hard to miss the Google Answer Box these days. For many queries, there it is at the top of the SERP, with the packaged answer. Even if weren't asking a question. Officially known as the "Featured...
3 Website Areas to Prioritize in a Site Audit - Featured Image

3 Website Areas to Prioritize in a Site Audit

Most SEOs live by a simple and highly-effective mantra - a well-optimized website will always rank better.
Why and How to Use Site Audit Data to Improve User Experience - Featured Image

Why and How to Use Site Audit Data to Improve User Experience

If there’s one thing web visitors and search engines have in common, it’s this - they both loathe poor user experience.