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Mark Traphagen

Mark Traphagen is Vice President of Product Marketing and Training for seoClarity. His previous careers as a salesman and then a teacher were excellent preparations for what he does now. Mark's deep dive into online marketing began about 14 years ago when he was tasked with turning around a failing independent bookstore. He took the store online and developed practices of content marketing, influencer relationships, exceptional customer service, and community building that brought the store to profitability in two years. Since that time he has dedicated himself to learning what really works for online business success. He is a sought after speaker at conferences such as PubCon, State of Search, and SMX, and a featured writer for major online publications such as the Moz Blog, Search Engine Land, Marketing Land, and a VIP Columnist for Search Engine Journal.

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Author's Posts

Generative AI's Impact on SEO: 4 Ways SEO Will Change - Featured Image

Generative AI's Impact on SEO: 4 Ways SEO Will Change

By Mark Traphagen on April 5, 2024

The emergence of ChatGPT and other generative AI technologies has caused a significant shift in the SEO landscape, raising important questions about their impact on enterprise SEO.

What’s Next for Google's Search Generative Experience? - Featured Image

What’s Next for Google's Search Generative Experience?

By Mark Traphagen on April 2, 2024

Google’s Search Generative Experience experiment proved to be their biggest and boldest implementation of generative AI in search so far.

How to Use Generative AI for Enterprise SEO - 6 Ways - Featured Image

How to Use Generative AI for Enterprise SEO - 6 Ways

By Mark Traphagen on April 1, 2024

Despite ample information on the use of generative AI for SEO, practical advice on implementing it in enterprise SEO is lacking.

Navigating Google's Search Generative Experience: Your Preparation Guide - Featured Image

Navigating Google's Search Generative Experience: Your Preparation Guide

By Mark Traphagen on March 14, 2024

Is Google’s Search Generative Experience the end of SEO or just a flash in the pan? Or is it something in between those extremes?

What, How, and Why for Review Schema - Featured Image

What, How, and Why for Review Schema

By Mark Traphagen on February 20, 2024

What's the first thing you notice on this SERP listing?

5 Research-Backed SGE Insights All SEOs Should Know - Featured Image

5 Research-Backed SGE Insights All SEOs Should Know

By Mark Traphagen on January 11, 2024

Since it was announced in May of 2023, Google’s new Search Generative Experience has brewed a lot of unease among SEOs.

Google Authorship: Is It Still Important for SEO? - Featured Image

Google Authorship: Is It Still Important for SEO?

By Mark Traphagen on January 11, 2024

What Is SEO Authorship? In SEO, authorship refers to the idea that Google has some interest in who created a piece of content, perhaps as a means of establishing credibility and trustworthiness of the...

Keyword Research Insights SEOs Need in 2024 - Featured Image

Keyword Research Insights SEOs Need in 2024

By Mark Traphagen on December 20, 2023

Each year, search engines get smarter and more sophisticated. To maintain a competitive SEO strategy, your keyword research methods need to evolve just as quickly.

Cracking the Code: 5 AI Strategies to Apply in Enterprise SEO [WEBINAR] - Featured Image

Cracking the Code: 5 AI Strategies to Apply in Enterprise SEO [WEBINAR]

By Mark Traphagen on October 1, 2023

In my nearly 20 years in SEO, few things have impacted SEO and how we think about search as dramatically as generative AI and, in particular, ChatGPT.

What Does Google and Bing's AI Chat Search Mean for SEO? - Featured Image

What Does Google and Bing's AI Chat Search Mean for SEO?

By Mark Traphagen on September 2, 2023

“Search is still our biggest moonshot, but that moon keeps on moving.” That’s how Prabhakar Raghavan, Senior Vice President at Google, introduced Google’s live-streamed introduction to its then-latest...

SEO Automation: Ways to Make SEO Tasks More Efficient - Featured Image

SEO Automation: Ways to Make SEO Tasks More Efficient

By Mark Traphagen on June 22, 2023

If you leverage SEO tools for rank tracking and keyword research, you’ve automated your SEO, right? Well, not so much.

Overcome the Challenges of Writing Titles and Meta Descriptions at Scale - Featured Image

Overcome the Challenges of Writing Titles and Meta Descriptions at Scale

By Mark Traphagen on June 5, 2023

Titles and meta descriptions help people quickly determine whether to click on a result in the search engine results pages or not.

Addressing Top Concerns On Using ChatGPT For Enterprise SEO - Featured Image

Addressing Top Concerns On Using ChatGPT For Enterprise SEO

By Mark Traphagen on May 25, 2023

At first glance, ChatGPT seems like a miracle solution to expensive and time-consuming SEO tasks like content creation.

Search Matters 8: 24 April 2023 - Featured Image

Search Matters 8: 24 April 2023

By Mark Traphagen on April 24, 2023

Here are the search-related news and developments we think mattered most for enterprise SEO this past week, with our point-of-view on why they matter and what action to take (if any). Look for the POV...

Search Matters 7: 17 April 2023 - Featured Image

Search Matters 7: 17 April 2023

By Mark Traphagen on April 18, 2023

Here are the search-related news and developments we think mattered most for enterprise SEO this past week, with our point-of-view on why they matter and what action to take (if any). Look for the POV...