It can be difficult to find the all-in-one SEO platform that works for your organization, but once you on-board the right solution you’ll have the resources you need to tackle unique SEO challenges.
I want to show you the top five solutions of an SEO platform. Yes, you get the incredible rank tracking abilities, a content marketing suite, and more, but a platform’s solutions reach much further than that.
There are solutions that may not be as apparent that will completely transform your approach to organic search.
Solutions of an SEO Platform
- Data Integration and Data Migrations
- Knowing What Keywords to Track
- Evangelizing SEO
- Think Larger About Content Marketing
- The Support You Need to Change Your Processes
#1. Data Integrations and Data Migrations
Many SEO platforms can integrate with a number of third-party tools. Maybe you’re looking to pull in data from Google Search Console, or get information from log files.
While colleagues may not immediately understand the need for data integration, SEO platforms make it easy to integrate your other data sources!
This simple integration proves out your decision to integrate with data providers.
In the seoClarity platform, for example, you can see a correlation between rankings and different analytics metrics without having to switch between multiple platforms.
We help you explain the value that comes from integrating analytics, and help you prove that value to the rest of your organization.
Make sure you import any historical ranking data you may have, as well as site analytics data and GSC data. seoClarity includes historical ranking and analytics integration for most subscriptions for the previous 12 months, and the last 16 months of historical data from Search Console.
Recommended Reading: The Better Choice: API or Custom Data Extracts?
TIP: If you can’t get the necessary data, go get the buy-in before you get the platform. If you can have the integrations take place within the first three months of the adoption, you’ll be much more successful.
#2. Knowing What Keywords to Track
Keywords are an integral part of content creation, and content is what’s increasing the traffic to your site. You need to make sure that you start to track the right set of keywords right off the bat to be able to measure your performance accordingly.
Some teams have this ready to go even before they start to evaluate SEO platforms, while other teams need guidance on this part of the process. But one thing is for sure: to ensure proper on-boarding of the platform, you need to get this right!
Many SEO platforms have rigorous keyword research capabilities. At seoClarity, it’s also easy to find keywords with our Research Grid – the world's most competitive data set.
We have a tried and true process to build your keyword portfolio. This includes guiding you toward the best process to conduct keyword research.
Plus, we have a keyword portfolio framework that guides you through the process. We call it, BOBS.
This stands for Benchmark, Optimize, Build, and Special projects.
You can use this framework no matter which SEO platform you choose. It’s the methodology that matters here.
You’re able to find keywords that fit your industry, locate those content gaps, and benchmark the success of your work.
With our platform’s robust SEO segmentation abilities, you can sort data into meaningful groups to extract insights that are relevant to the specific goals and benchmarks that you set.
Recommended Reading: Keyword Research Strategy: 5 Step Framework to Understand Your Market
#3. Get the Entire Organization On Board
Many SEOs and digital marketers face the challenge of evangelizing their organization on the power of SEO, let alone the advanced capabilities of an SEO platform.
Once the organization realizes how SEO adds value, however, recognizing the need for an all-in-one solution is nearly instantaneous — given the following actions:
- Create KPIs that align with the overall marketing department’s or organization’s goals. Consider how SEO impacts your traffic, conversion, and revenue goals. Your success metrics need to provide value for the appropriate audience.
- Show executives direct ROI through traffic trend SEO reports to illustrate the connection between organic traffic and revenue. When you multiply a keyword’s CPC price with your traffic coming from organic, that shows you how much money that traffic would have cost you in paid. This is one way to build an SEO business case.
- Train your organization on the power of organic search. Our approach to enterprise SEO focuses on how to structure, simplify, and scale your SEO efforts. It’s important that your SEO toolset stops you from playing the reporting guessing game of how, why, or what happened.
Centralizing the entire organization around SEO concepts is not restricted to basic keywords and optimization tactics; it’s about consistent, repeatable SEO strategy for overall company growth.
If you’re working with multiple point solutions, you’re dealing with a variety of data sets, more required training, and an organization unclear on the value of SEO — all of which can be avoided with seoClarity, providing your team with data packed into a single source of truth.
#4. Think Larger About Content Marketing
In order to succeed in SEO, you need to constantly create and publish quality, authoritative content.
With the ability to use an AI-driven content writer to create optimized content at scale and address topics outside of your team’s individual realm of knowledge, the sky's the limit for content marketing today.
It could be momentarily challenging to adopt a new content marketing process.
You’ll want to show your content writers that this on-boarding saves time with the writing process. And just because the process moves fast doesn't mean the content is low-quality – this method allows for more authoritative content than before!
Content writers will begin to write for the end user and address search intent instead of writing for the search engine to try to beat the algorithm.
Actually, you can prove the value of AI-driven writing with a quick test. Have your content writers use their normal procedure to either create new content or optimize old content. Have them time how long the process takes, and pay attention to end results (i.e. traffic, rankings, conversions).
Then, create or refresh a piece of content within the same topic, and have them see how much quicker they can complete the process (and how well it performs).
Content Fusion provides content writers with 20 must-use topics to include in their copy (dependent on the target keyword) and offers interlink strategies as well. With this AI, content writers can write fully optimized content at scale and see results quicker than ever before.
AI doesn’t stifle creativity, it just ensures you’ve covered all the necessary components of a topic to be seen as an authority.
Recommended Reading: A Lightning-Fast Guide to the AI Content Marketing Workflow
#5. The Support You Need to Change Your Processes
SEO platforms are so powerful that often, SEOs will only use a small percentage of their offerings. Many people complete the initial on-boarding of enterprise SEO platforms and then are apprehensive to dive in because the user interface is different than what they’re used to, or they just don’t take the time to make the shift.
No one likes change!
After choosing the SEO platform that works best for them, people still use various point solutions because they’re used to the UI – and this is simply a problem of on-boarding a new technology.
You’ll save time overall if you switch from multiple point solutions to a platform, but you need to invest the time in the first three to six months to apply your current SEO workflows and leverage the power of how your new SEO platform works.
As you know, the SEO industry is always changing, and yet SEOs have a tendency to follow practices that were established years ago.
If you want to grow your business and succeed in organic search, you need to adapt to the current search environment – and that means developing new habits.
An SEO platform can help to make this a reality.
Here’s how we do it at seoClarity: with unlimited support from your Client Success Manager, it’s easy to navigate your way through the platform and learn how it can drive results for your KPIs.
If you’re dedicated to the transition to a new platform, the relationship with your CSM will prove invaluable as they help you navigate your personal SEO journey.
When you start thinking of SEO as a strategy, you have to be as up-to-date on the software to keep up.
— Ben Bunting, Director of Client Retention, seoClarity
We’ve also made it easy for you to create and assign tasks directly in the platform, so you can ease the transition and seamlessly create your new SEO workflows.
An SEO platform dots all the I’s and crosses all the T’s of SEO. When you work from an all-inclusive platform, your processes may change, but those changes allow for scale and success.
seoClarity’s Approach to Search Engine Optimization
Our approach to enterprise SEO is different: we have an established framework that guides you to structure, simplify, and scale your SEO. This methodology lets you achieve repeatable results in your organic search journey.
We take you through the on-boarding process in a step-by-step manner with detailed documentation to reduce the frustrations of adopting an SEO platform.
For example, our integrations document shows you exactly what you need to know for setup.
Our array of teams strive to make your SEO as simple and effective as possible.
- Client Success: your main point of contact at seoClarity.
- Professional Services Team: helps you draw the most relevant insights possible and offers recommendations.
- Technical Support Team: ensures the platform runs smoothly and resolves any technical support issues so you can overcome these challenges. Drives the on-boarding process and pushes you closer to SEO success.
The on-boarding of an SEO platform has the ability to solve unique SEO challenges. With seamless data integration, established frameworks, a full view at your SEO metrics, and more, these challenges can easily be turned into solutions.
At seoClarity, we make your on-boarding process simple to remove potential headaches so you can dive right in to the platform, drive success for your overall organization, and share your victories with your team and executives.
You can even get started in as little as two business days.
If you’re interested in how an SEO platform can solve your SEO challenges, sign up for a demo, and one of my colleagues will show you how our platform will get it done.