Well-optimized content that is targeted to your target audience is key to rank organically on Google Search.
High rankings lead to traffic, conversions, customers, and revenue — so, it all boils down to content!
In an industry as data-driven as digital marketing and SEO, it’s no surprise that the best way to create authoritative content is by leveraging data and artificial intelligence.
If you want to succeed in content marketing, you need technology to help you, and that’s where content analysis tools come in …
What Are Content Analysis Tools?
A content analysis tool utilizes data to scale your content creation process and ensure quality content.
With some, you enter a target keyword and receive key information like what to cover in your content to be topically authoritative; with others, you can create content briefs in a breeze.
Some are a combination of the two, among other things.
No matter what tool or software you choose, they all share a common goal: They all seek to scale your content creation process so you can create expert-level content faster than ever before.
We want you to make your mind up for yourself — you know your business needs more than anyone else, after all — but we took the liberty of compiling key information from a few of the top content analysis tools on the market to help your evaluation process.
We think an informed buyer is the best kind of customer.
We didn’t include Google-owned tools like Google Analytics, even though it can be used as a content audit tool, for example, because every SEO has access to those tools for free.
What Are the Best Content Analysis Tools?
- Content Fusion (that's us!)
- Ryte: Content Success
- Searchmetrics: Content Experience
- Surfer SEO
- Yoast SEO
Clearscope helps you produce relevant content in 5 languages: English, Dutch, Spanish, Italian, French. When you write in the UI itself, Clearscope highlights the times you’ve included their recommended keywords.
An overall “Content Grade”, word count, and readability level are given as well.
If you operate your site with WordPress, you can integrate directly with Clearscope, or integrate with your Google Docs.
(Image Source: Clearscope)
There are three plans available (Essentials, Professional, and Enterprise) with pricing at $170 per month, $350 per month, and custom-quote pricing, all listed respectively.
The pricing plans determine how many “report credits” and user seats you get. For example, the Essentials plan comes with 20 report credits, which, according to Clearscope, is “Everything you need to optimize up to 20 content pieces” per month.
One user seat is included with Essentials.
Recommended Reading: What Are the Best Keyword Rank Tracking Tools?
CognitiveSEO is able to analyze the rankings of any keyword in any language and country.
The tool reveals topically-related keywords to include on your page, a content performance score, a readability score (Flesch-Kincaid) and the number of words currently on the page.
(Image Source: CognitiveSEO)
Their SERP analysis reveals insights into competitors’ strategies, so you can understand why they rank the way they do.
For new content creation, CognitiveSEO has a keyword research tool based on their own database, keyword suggestions, and Google’s autocomplete feature.
The content tool is built into a suite of other tools, including an audit tool that reveals insights into title tags and meta descriptions.
CognitiveSEO offers two plans: Started and Business. Both plans come with Content Optimization Audits, which is how they classify their keyword research, SERP analysis, and content optimization suite.
Content Fusion is seoClarity’s AI-driven content writer. It allows you to create authoritative content, all at scale.
A global hospitality brand used Content Fusion to build 5x content for 800 unique pages!
Here’s how it works: Content Fusion runs on an NLP model that learns from top ranking search results for your target keyword and reveals key insights that make your content creation process a breeze. You can analyze a keyword to write new content, or analyze a URL to optimize an existing piece of content.
Because we're an SEO platform with a full suite of features, we have a comprehensive understanding of the web. We pull loads of data and put it together so you can draw the best results possible.
In fact , we operate the world’s largest competitive data set.
Here’s the key information Content Fusion reveals for your given target query:
- Search volume (with season trend)
- Keyword Intent
- Keyword difficulty
- Your current rankings for the target keyword
- Traffic potential
Plus, you get the best recommended keywords to include in your content to be seen as an authority on that topic.
(Discover the context of must-use keywords with Content Fusion)
Each recommended keyword shows you the:
- Recommended usage count (and usage checker to track keyword density)
- The underlying context of each keyword so you can become an expert on the topic
- Internal link recommendations to strengthen your topic clusters
You can also dig into Content Ideas to discover the People Also Ask, Ranking Content, and Top Stories associated with your keyword.
With one click, you can turn this analysis into a content brief, and specify other information that will help your content creators write well-optimized, user-friendly content. Although it doesn’t write the content for you, it helps to automate the content development process so you can save time on the research process.
Bonus: Content Fusion supports 10 languages: English, Japanese, Swedish, Danish, German, Spanish, French, Norwegian, Dutch, and Finnish.
Content Fusion is included in our Essentials package, which begins at just $.15 per keyword, and also includes keyword research and keyword rank tracking. Our other packages include Content Fusion as well.
Recommended Reading: 7 Content Fusion Success Stories of Increased Search Visibility
Go ahead and try it out for free, or continue to cruise the other tools. There will be another opportunity to try Content Fusion for free at the bottom of this page — we swear you'll be impressed!
Frase offers Frase Content and Frase Answers. Frase Answers is their version of a site chatbot, which uses your site content to train the bot on which content is best to show site visitors.
For the purpose of this post, we’ll focus on Frase Content. Frase Content highlights four main points: topic research, content briefs, content creation, and content optimization.
Let’s break some of this down.
Frase lets you see information like topics, headers, questions, and more for your target keywords. You can then turn this into a content brief or create a custom template for your writers.
You’re able to collaborate with team members since all Frase documents can be sent to WordPress.
The Frase algorithm scores your content in real-time with a “Frase Topic score” — think of this as an SEO score for your content.
Pricing is split between four plans, two of which are a part of Frase Content (the other two plans are a part of Frase Answers). Add-ons are also available.
No specific pricing is mentioned for any of the plans, although there is an option to start with a free plan.
Recommended Reading: Top 14 Free SEO Tools and Why You Should Use Them
MarketMuse groups its functionalities into 5 groups:
- Content Research
- Content Strategy
- Content Creation
- Content Optimization
- Natural Language Generation
Let’s focus on content creation and content optimization.
Content creation is MarketMuse’s content briefs. The briefs will inform your writers on structure, subheadings, audience, among other things.
Content optimization is MarketMuse telling you the relevant topics that you should include in your copy. They highlight topics, their relevance, and related topics, too.
The content optimization portion of the MarketMuse software uses machine learning to identify what it is you’re set to write about and compares it against data.
It uncovers topics to cover, align with their relevance. It also indicates the best terms to use for your target audience.
Ranges in price and functionality, starting at $79 per month up to $1,4999 per month, with a free 7-day free trial available.
Your chosen plan determines the amount of credits you receive, which can be used for:
- Content Briefs
- First Drafts
- Final Drafts
- Content Plans
- Competitive Analysis
Ryte: Content Success
Ryte is a website quality platform. Within its suite of tools is Content Success. This tool allows you to discover keyword recommendations for your content, and compare TF*IDF scores (this is their competitive analysis).
(Image Source: Ryte)
For content optimization, this tool uses a “content editor” that suggests which keywords to add or remove from your copy. It also has an HTML export function (so you can paste the HTML code into your content management system) and schema.org integration.
You can get in touch with Ryte to learn about pricing options.
Searchmetrics: Content Experience
The Searchmetrics Content Experience is built for online marketers, content strategists, and content writers. It allows you to uncover search intent and various topics that you can write content about.
(Image Source: Searchmetrics)
You’re able to type directly into the UI (or use the Microsoft Word add-in) to follow their keyword recommendations, and the system will track your usage.
As you type, you also receive a content score shown as a percentage. You can analyze 5 topics at once.
The system works in 16 countries and 4 languages.
No price is given on the Searchmetrics website.
Recommended Reading: What Are the Best Site Audit and Crawler Tools?
Semrush offers two content optimization tools: SEO Content Template, and SEO Writing Assistant.
The SEO Content Template shows you which semantic keyword to include in your content, with the information based on Google’s top 10 rankings for your target keyword.
The tool checks recommended backlinks, readability levels, length, and on-page SEO usage.
Their SEO Writing Assistant allows you to “optimize your content for user intent and search engines,” according to the feature page.
It checks things like originality, tone, readability, and SEO best practices. It can be used as a Google Docs add-on, or a WordPress plug in.
Plans vary: Pro, Guru, and Business ($119.95 - $449.95 per month). You’ll want to check the comparison chart to make sure the content functionality you need is included in each plan.
The Surfer SEO Content Editor lets you draft your copy and see a variety of metrics change in real-time as you type:
- Keyword recommendations and usage count
- Overall content score (out of 100)
- Word count, paragraph count, image count
In the Topics section of the tool, you can see related questions to your target keyword. And, feel free to use the Notes section to tell you writers about any other key information.
You can work with more than one keyword at a time for a multi-keyword analysis, and connect with WordPress and Google Docs.
Prices range from $29 per month to $650 per month, with custom pricing for enterprises and a 7-day trail for $1.
There is a set amount of queries for the Content Editor depending on the plan.
Recommended Reading: What Are the Best Page Speed Testing Tools?
Yoast is a WordPress plugin that allows for a few things. To start, you can locate relevant keywords and add them to Yoast. This is actually powered by Semrush.
As for keyword optimization, the plugin has keyword optimization and content insights. Content insights will reveal 5 words or phrases that you use most commonly on your page. You can then cross-reference these keywords with your target keywords.
To keep your content fresh, Yoast offers a date reminder, which warns you when your important pages haven’t been updated in six month.
Yoast is available for free, though with limited availability, or as a paid version. The premium subscription for one site is $89 per year.
SEO content analysis tools all have different capabilities that can help you to write and analyze high-performing content.
The tool that you choose will depend on your specific needs and business goals — but we would love to give you a two-week free trial to Content Fusion so you can see first-hand how it scales the content creation process.