Consistent, accurate ranking data empowers you to refine your SEO strategy, respond to performance trends, and ultimately drive better results.
But with so many rank tracking tools on the market, it’s easy to feel overwhelmed when trying to find the right fit for your organization.
To help you make an informed choice, this blog breaks down the top keyword rank trackers—categorized into rank-tracking-only tools, all-in-one SEO platforms, and enterprise-level solutions—so you can find the best fit for your needs.
Table of Contents:
The Importance of Using a Keyword Rank Tracker
Let’s be honest: no one clicks a search result from page two. That’s why you want your content to consistently appear on the first page of the search engine results pages (SERPs).
But as an SEO professional, you know how complex and expansive keyword data can be.
With constant fluctuations in rankings, new content published daily, and more SERP features than ever before, keyword rank trackers are critical for managing this information at scale.
What to Look for in a Rank Tracker:
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Daily or on-demand updates (weekly data is no longer enough)
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Scalability across thousands of keywords
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Visual SERP tracking, including pixel depth and feature detection
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Localization across devices, locations, and languages
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Integration with platforms like Google Analytics 4, GSC, and Adobe Analytics
10 Best Keyword Rank Trackers
The market is full of keyword tracking solutions, so we’ve divided them into three categories to make the landscape easier to navigate:
- Enterprise-grade platforms that integrate tracking with broader SEO strategy
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Tools that exclusively offer rank tracking
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Multipurpose SEO solutions with rank tracking features
Let’s dive into the top performers in each category.
Enterprise SEO Platforms that Provide Keyword Rank Tracking
Enterprise solutions are built for companies that need insights into all things SEO at scale.
From keyword research to rank tracking, strategy to execution, SEO platforms integrate all data into one holistic picture, giving you a single source of truth.
Recommended Reading: Top Enterprise SEO Platforms
#1. BrightEdge
Pricing: Custom pricing based on enterprise needs.
Features:
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Daily rank tracking with device and location segmentation
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Content performance insights and recommendations
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Integration with various analytics platforms
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Scalable for large organizations with complex SEO needs
Best For: Large enterprises seeking a comprehensive SEO platform with content performance analytics.
#2. Conductor
Pricing: Custom pricing tailored to enterprise requirements.
Features:
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Daily keyword tracking with filters for location, device, and search engine
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Content performance measurement and optimization tools
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Integration with various analytics and marketing platforms
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User-friendly dashboards and reporting
Best For: Enterprises focused on content-driven SEO strategies and performance measurement.
#3. seoClarity (that's us!)
Pricing: Custom plans based on number of keyword search queries. Free trial available upon request.
Features:
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Unlimited keyword and competitor tracking with weekly, daily, hourly, or on-demand updates
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Pixel-level rank insights and visual SERP tracking
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Local and global tracking across Google, YouTube, Amazon, Google Maps, and more
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Full integration with Google Analytics, Search Console, Adobe, and custom analytics
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Customizable dashboards and API access for scalable reporting
Best For: Enterprise SEO teams that need deep, real-time rank tracking insights across massive keyword sets and complex digital environments. Trusted by leading brands, seoClarity sets the standard for intelligent, scalable rank tracking that drives strategy and performance at the highest level.
Top Tools That Exclusively Offer Rank Tracking
The following tools are used only as rank checkers – some of which cost as little as $99 per month. But don't get caught up too much on the starting price.
Rank tracking pricing varies depending on the frequency, number of keyword queries, number of domains, and the analysis functionality that is included in the tool.
How you accelerate SEO matters. These tools are limited when it comes to scalability and reliability, especially when tracking thousands of keywords with accuracy across the volatile results pages.
#4. Authority Labs
Pricing: Plans start at $49/month for 250 keywords, scaling up to $450/month for 5,000+ keywords.
Features:
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Daily rank tracking across Google, Bing, and Yahoo!
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Local and mobile tracking capabilities
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Unlimited users with individual logins
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White-label reporting options
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Integration with Google Data Studio for advanced reporting
Best For: Agencies and businesses seeking straightforward, reliable rank tracking with white-label reporting capabilities.
(Image from AuthorityLabs.)
#5. Advanced Web Ranking (AWR)
Pricing: Starts at $99/month (Pro), $199/month (Agency), and $499/month (Enterprise).
Features:
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Daily, weekly, or on-demand geo-located rankings
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Supports tracking across various devices and search engines
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White-label reporting with custom domain options
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Unlimited user accounts per subscription
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Integration with Google Data Studio
Best For: Agencies and in-house SEO teams requiring flexible, detailed rank tracking with customizable reporting.
#6. STAT
Pricing: Tracking starts at $720/month for 6,000 keywords. Custom pricing is offered based on keyword volume and features.
Features:
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Daily tracking for Google and Bing
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Comprehensive SERP analytics, including pixel tracking and historical SERP archives
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Integration with Google Search Console
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Scalable for large keyword sets
Best For: Enterprises and agencies needing large-scale, detailed SERP analytics and historical data.
Note: Moz acquired STAT in 2018.
Multipurpose SEO Solutions that Offer Keyword Rank Tracking
The following companies offer more than just rank tracking, which gives you a more comprehensive understanding of data for your digital marketing strategy.
#7. Ahrefs
Pricing: Plans start at $99/month (Lite) and go up to $999/month (Enterprise).
Features:
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Rank tracking for desktop and mobile across 190+ countries
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Integration with Google Search Console
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Comprehensive SEO tools including site audits, backlink analysis, and keyword research
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User-friendly interface with detailed reporting
Best For: SEO professionals seeking an all-in-one tool for rank tracking and comprehensive SEO analysis.
(Image from Ahrefs.)
#8. Dragon Metrics
Pricing: Starts at $99/month for 1,000 keywords, with higher tiers available.
Features:
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Supports tracking on multiple search engines, including Baidu and Yandex
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Local and global rank tracking
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Integration with Google Analytics and Search Console
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Customizable reporting and dashboards
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24/7 customer support with global reach
Best For: Businesses targeting international markets, especially in Asia, requiring multi-engine tracking and comprehensive SEO tools.
(Image from Dragon Metrics.)
#9. Moz Pro
Pricing: Plans range from $99/month to $599/month.
Features:
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Rank tracking across Google (US and international), Yahoo!, and Bing
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Site audits, backlink analysis, and keyword research tools
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Custom reports and on-page optimization recommendations
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24-hour online support and one-on-one onboarding
Best For: Small to medium-sized businesses seeking an intuitive SEO platform with comprehensive features.
#10. Semrush
Pricing: Pro Plan at $139.95/month, Guru Plan at $249.95/month, and Business Plan at $499.95/month.
Features:
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Daily rank tracking for desktop and mobile
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Comprehensive SEO tools including site audits, backlink analysis, and keyword research
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Competitor analysis and traffic insights
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Integration with Google Analytics and Search Console
Best For: Marketing teams and agencies requiring a robust, all-in-one SEO and digital marketing platform.
(Image from Semrush.)
Free Keyword Ranking Tracking Tools
It is possible to monitor your keywords rankings for free. All you need to do is set up a Google Analytics and Search Console account.
These are just two examples of free SEO tools that offer great insights for SEOs.
Google Search Console
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Features:
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Provides insights into keyword performance, average position, and click-through rates
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Identifies indexing issues and mobile usability problems
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Offers data on search queries and landing pages
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Best For: Website owners and SEO professionals seeking free, reliable insights into their site's search performance.
Google Analytics 4
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Features:
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Tracks user interactions and conversions
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Provides data on traffic sources and user behavior
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Integrates with Google Search Console for comprehensive SEO analysis
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Best For: Businesses looking to understand user behavior and website performance in conjunction with search data.
The Takeaway
Rank tracking tools automate the process so you can spend your time in action, not researching and sifting through data. We can’t tell you which keyword rank tracking tool is the best.
As you’ve seen, different tools have different price points, capabilities, etc. But we hope we've offered you a highlight of what each tool is capable of and which would be best suited for your organization.
If you’re considering an enterprise SEO platform, remember that they bring everything under one roof, so it’s important to consider their other features as well.
Of course, there are many other rank tracking tools out there besides those on this list, these are simply what we believe are the best to get the job done.
One thing is certain: to get actionable insights from the ranking data, your chosen rank tracking tool needs to be capable of:
- Analyzing rankings for large keyword sets across two dates ranges to identify success and spot challenges
- Monitoring ranking by page, folders, subdomains, and competitors
- Specifying the preferred landing page and monitoring rankings
- Differentiating between true rank and web rank
- Understanding the changing SERP and how this affects the visual rank position
Without any of the above rankings become an arbitrary metric used to monitor progress without the ability to discern any valuable information about SEO performance — or any potential threats to search visibility.
More SEO Tools
Rank tracking is just one component of a successful SEO program. There's also things like audits, page speed, keyword research, and contnet marketing.
We've compiled lists just like this one that tackle all those areas — check them out below.
- What Are the Best Site Audit and Crawler Tools?
- The 10 Best SEO Content Analysis Tools
- The 14 Best SEO Keyword Research Tools
- What Are the Best Page Speed Testing Tools?
- Business 2 Community: The 15 Best Tools For Local Rank Tracking
<<Editor's Note: This post was originally published in December 2019 and has since been updated.>>
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