SEO Blog - Resources - seoClarity | Mark Traphagen

Mark Traphagen

Mark Traphagen is Vice President of Product Marketing and Training for seoClarity. His previous careers as a salesman and then a teacher were excellent preparations for what he does now. Mark's deep dive into online marketing began about 14 years ago when he was tasked with turning around a failing independent bookstore. He took the store online and developed practices of content marketing, influencer relationships, exceptional customer service, and community building that brought the store to profitability in two years. Since that time he has dedicated himself to learning what really works for online business success. He is a sought after speaker at conferences such as PubCon, State of Search, and SMX, and a featured writer for major online publications such as the Moz Blog, Search Engine Land, Marketing Land, and a VIP Columnist for Search Engine Journal.

Connect with me:

Author's Posts

Real-World AEO & SEO Use Cases for MCP Servers (Prompts Included) - Featured Image

Real-World AEO & SEO Use Cases for MCP Servers (Prompts Included)

By Mark Traphagen on September 9, 2026

SEO and AEO teams have access to more data than ever, but getting answers from that data is still too manual.

A Strategic Framework For Setting Up AI Prompt Tracking - Featured Image

A Strategic Framework For Setting Up AI Prompt Tracking

By Mark Traphagen on June 1, 2026

How brands are discovered has changed.

From Search Terms to Smart Prompts: The New Era of Healthcare SEO - Featured Image

From Search Terms to Smart Prompts: The New Era of Healthcare SEO

By Mark Traphagen on May 28, 2026

In the AI era, scattered web content is instantly synthesized into a single, authoritative response that heavily influences patients, healthcare professionals (HCPs), and overall brand perception.

AI Search Optimizations You Can Do TODAY - Featured Image

AI Search Optimizations You Can Do TODAY

By Mark Traphagen on January 21, 2026

You’ve got AI search visibility data in hand and now you’re wondering, what’s next?

Is Authorship Still Important for SEO & AEO? - Featured Image

Is Authorship Still Important for SEO & AEO?

By Mark Traphagen on January 9, 2026

Still wondering if that author byline actually moves the needle in terms of SERP visibility?

Keyword Research Insights SEOs Need in 2026 - Featured Image

Keyword Research Insights SEOs Need in 2026

By Mark Traphagen on January 3, 2026

Each year, search engines get smarter and more sophisticated. To maintain a competitive SEO strategy, your keyword research methods need to evolve just as quickly.

Zero Clicks Given: Is Content Still King in the Age of AI Search - Featured Image

Zero Clicks Given: Is Content Still King in the Age of AI Search

By Mark Traphagen on July 29, 2025

Let’s face it: clicks might be dwindling. But the influence? That’s still yours to earn.

The Visibility War in AI Search: What the Data Reveals [Webinar] - Featured Image

The Visibility War in AI Search: What the Data Reveals [Webinar]

By Mark Traphagen on June 25, 2025

SEOs face a critical challenge: You can't measure what doesn’t exist.

Google’s AI Mode Entered the Chat—Now What for SEO? - Featured Image

Google’s AI Mode Entered the Chat—Now What for SEO?

By Mark Traphagen on June 2, 2025

Google's introduction of AI Mode marks a major potential shift in how users engage with search. With AI-generated answers and follow-up conversations, search is becoming more dynamic, intuitive, and l...

How to Use Generative AI for Enterprise SEO - 6 Ways - Featured Image

How to Use Generative AI for Enterprise SEO - 6 Ways

By Mark Traphagen on April 3, 2025

Despite ample information on the use of generative AI for SEO, practical advice on implementing it in enterprise SEO is lacking.

How to Track AI Search Traffic to Your Site in GA4 - Featured Image

How to Track AI Search Traffic to Your Site in GA4

By Mark Traphagen on March 25, 2025

Referral traffic from AI search engines has skyrocketed, with some industries experiencing over a 700% spike in traffic from these new search engines.

How to Optimize Your Content Strategy for AI Search Success - Featured Image

How to Optimize Your Content Strategy for AI Search Success

By Mark Traphagen on March 11, 2025

AI search is transforming how brands get discovered—and if you’re not optimizing for it, you’re already falling behind.

Review Schema: What It Is & How to Implement It At Scale - Featured Image

Review Schema: What It Is & How to Implement It At Scale

By Mark Traphagen on February 17, 2025

What's the first thing you notice on this SERP listing?

Cracking the Code: 5 Strategies to Apply AI in Enterprise SEO [WEBINAR] - Featured Image

Cracking the Code: 5 Strategies to Apply AI in Enterprise SEO [WEBINAR]

By Mark Traphagen on February 9, 2025

In my nearly 20 years in SEO, few things have impacted SEO and how we think about search as dramatically as generative AI.

AI Search Decoded: Unlock Traffic and Brand Growth [Webinar]

By Mark Traphagen on January 22, 2025

AI search engines like ChatGPT, Perplexity, and Google AI Overviews are experiencing explosive growth, driving a new wave of traffic opportunities. Are you ready to capture your share?