The SEO industry sees countless changes every day.
Although some of these changes bring about panic (I’m looking at you Google algorithm updates) a lot of the changes lead to new software innovations that help SEOs succeed.
One of the latest technological developments in SEO and digital marketing is automation. And although this isn’t something out of The Terminator, the ability for technology to function intelligently on its own saves SEOs a ton of time.
Simply put, if you aren’t leveraging technology in SEO, you are missing out and spending time on the wrong things.
Think about the countless keywords, web pages, and projects you have to constantly monitor and react to. The challenge becomes quite clear: There’s simply not enough time to achieve everything manually.
We realized this is a large-scale problem, as we’re constantly updating our own platform to solve a wide variety of marketing challenges.
So in this post, I’d like to share with you some of these innovations that have allowed our clients to reallocate their time to the projects that require a human element; while letting the technology take care of the rest.
#1. Actionable Insights
We recognized a growing challenge in search engine optimization: Too much data, too little time. And while having access to various data points is always a good thing, there comes a time when the data set becomes overwhelming, and valuable insights can be buried.
This is why we introduced Actionable Insights. Think of it as your own personal AI-driven assistant that acts as an extension of your own SEO team.
There’s no need to spend time searching through data to find issues and opportunities. It will automatically prioritize a to-do list of SEO jobs, specifying which of your pages need some optimization tweaks.
Actionable Insights is capable of analyzing your site for 150 insights — this means that each recommendation is client-specific based on your own data. All on the fly.
You can truly get to 10x in your organization to reduce both time to insight and time to action.
#2. Content Change Alerts
Each page has a variety of elements that make that page unique: title tag, meta description, H1, and so on. Plus, each page has its own technical factors like response codes and canonical URLs.
The problem is that enterprise sites may have thousands — or millions! — of managed pages.
The solution here is customizable content change alerts.
Save time finding what pages are broken on the site by being automatically alerted to it. Or, be alerted to any of the on-page elements mentioned above.
Perhaps a content change was made accidentally — you could quickly go in and undo the changes before they had an adverse effect on your rankings.
Since these alerts are sent via email, you can keep a record of page changes for your records, and distribute the reports to anyone else who may want to review them (although email alerts can also be sent directly to non-platform users, too).
Note: Content change alerts can only be set up if you use Page Tags. This is the perfect excuse to go in and segment your pages with tags!
#3. Content Development
Content, content, content. An integral part of SEO! Unfortunately, no content writer can be a master at every subject.
But with the mass amount of content being published everyday, you need to continuously churn out relevant, authoritative content to beat out your competition.
Content Fusion, our AI-driven content analysis tool, allows writers to quickly understand a new concept and the intent behind a keyword to quickly create, optimize, and publish content.
Although it won’t write the content for you, it will assess the top-ranking content of the SERP for your chosen search query and provide the topics that a content writer needs to include in the copy in order to rank.
(A portion of the must-use keywords from Content Fusion.)
Then, this list can easily be downloaded into an Excel template and given to the content writer, which still gives them creative flexibility with their writing process, but ensures the writing is relevant to the topic at hand.
The Content Ideas and People Also Ask section of Content Fusion also helps content writers know questions people might ask that’s related to the topic they are writing about. Answer these questions explicitly in the content and you should be a search result for those specific queries.
Recommended Reading: Is It Possible for an SEO Platform to Provide Full Content Automation?
#4. Competitor Changes
There is no way you can monitor all the changes your competitors make (we already know it’s hard enough keeping track of your own changes).
We make this process easy by calling out where your competitors’ changes had the most impact.
This can be found in Actionable Insights, but we also keep track of competitors’ on-page content when associated with a page. These alerts can then be emailed to you.
For example, find competitor pages where a change in the title in the previous two weeks subsequently resulted in improved keywords rankings for that page.
This automation helps you pay more attention to your competitors.
#5. Automated Dashboard Reports
Compiling reports to share success and progress with other team members and executives takes time (not to mention the time for distribution).
With customizable dashboards, all your SEO progress can be visualized in a variety of widgets. Set up the widget to pull in the information you care about so each dashboard can tell a unique story.
Then, schedule email alerts to be sent out to your colleagues.
This helps to create a sense of transparency throughout the company when it comes to organic search initiatives. Plus, the best way to prove your value is to show how SEO contributed to a goal the entire company was backing.
#6. Recurring Crawls
Recurring crawls can run as often as you’d like. We recommend either weekly, bi-weekly, or monthly. In addition to the crawl schedule, there’s tons of specificity in what you want to be crawled.
Each time you want to review your site's health, you’ll have recent crawl data available (without having to wait for a new crawl to run).
Plus, whoever sets up the crawl receives an email notification when it finishes, so there’s no need to check in.
A bonus here is enabling an internal links analysis when setting up the recurring crawl. That way, this report is updated as often as you run crawls.
There you have it! Six ways that the seoClarity platform automates your SEO.
Remember, it’s nearly impossible for anyone to track, identify, and address issues for any decent sized site – let alone keep up with changes to them.
To see how automation can revamp your SEO strategy, schedule a demo and one of my colleagues can give you a personalized walkthrough of the platform.