SEO Blog - Resources - seoClarity | Keyword Research (2)

Scale and Expand Topic Research with Topic Explorer

By Mary Kate Mack on May 23, 2023

SEO isn’t about individual keywords. You must focus on appropriate topic clusters as a whole to build topical authority (and increase your search visibility).

Introducing Research Grid API: Unfettered Access to the Deepest Keyword and URL Data

By Mitul Gandhi on February 17, 2023

We often hear from enterprise SEOs and tool developers who can only dream of access to rich keyword and URL data beyond what their current solution provides.

Introducing True Demand™: The Most Accurate Alternative to Google’s Keyword Search Volume

By Mitul Gandhi on February 14, 2023

Marketers have long relied on Google Ads Keyword Planner as a source for search volume data, but many have noticed concerning discrepancies.

Create the Best Keyword Portfolio With This Acronym

By Kristina Lyons on February 18, 2022

A recent internal survey found that nearly 90% of clients are unsure of how to effectively market their brand, collect and analyze data, and maximize their use of software that's designed to help them...

Keyword Research: Leverage Data and Insights to Drive Growth

By Tyson Braun on September 23, 2021

Ask any SEO of any skill level and they will tell you that keyword research is one of the most foundational aspects of search engine optimization.

Track Your Answer Box Opportunities With This Strategy

By Tyson Braun on June 4, 2021

It's hard to miss the Google Answer Box these days. It’s one of the thousands of Google search features that we’ve identified in our research, and one of the most well-known.

International SEO Keyword Research for Enterprise Brands

By Dustin Duncan on May 26, 2021

Welcome to international SEO. If you’re on your way to expanding your online presence to other markets, you’ll first need to conduct international keyword research.

Why Topic Strategy Matters Most in Keyword Research

By Mitul Gandhi on February 1, 2021

What’s the first thing most marketers think of when hearing the term SEO? Keywords, of course!

Using Keyword Mapping to Visualize the Buyer Journey and Improve Your SEO

By Mitul Gandhi on June 29, 2020

A common mistake SEOs make when they do keyword research is assume that as long as their content matches the search query, it will satisfy their audience's needs and rank on the search engine results ...

Two Ways to Find Long-Tail Keywords for Greater Search Visibility

By Mary Kate Mack on May 29, 2020

It's no secret that SEOs want to ensure the greatest visibility in the Google search results for their brand. One way to achieve this is through the use of long-tail keywords.

How to Use Competitor Keyword Research to Plan Better SEO Campaigns

By Julia Wisniewski Stewart on November 26, 2019

I don’t have to convince you of the role of that comprehensive keyword research plays in the success of an SEO strategy.

The Competitive Intelligence Framework: Understanding True Competitors

By Mary Kate Mack on October 16, 2019

Your business competes for search visibility against thousands of different keyword searches every day. Since the top result gets the majority of traffic, outranking the competition means reaching mor...

How to Apply User Intent Across the ENTIRE Content Marketing Workflow

By Mary Kate Mack on September 30, 2019

Google’s ability to discern user intent has changed almost every aspect of SEO.

5 Modern Keyword Research Techniques You Must Consider

By Mitul Gandhi on August 29, 2019

Keyword research is the undeniable foundation of search engine optimization and creating content.

The Best Two Website Taxonomy Methods to Boost SEO

By Mitul Gandhi on August 13, 2019

Here's a common dilemma for you: is it better to create a single, long page of content that would exhaust a topic completely? Or is it better to break it into many shorter pieces of content instead?

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