SEO Blog - Resources - seoClarity | Suraj Lalchandani

Suraj Lalchandani

Suraj's background combines 15 years of experience in business intelligence, big data, retail, eCommerce, and quality assurance. As the Product Manager at seoClarity, Suraj is focused on Clarity Audits, seoClarity's site audit technology. His favorite part of working at seoClarity is helping clients recognize those "ah-ha moments" when solving their challenges in technical SEO. He thrives on listening to clients to understand their intricate site structures to advance Clarity Audits as the best site audit technology in the marketplace. You can learn more about Suraj in his bio video by clicking the global link.

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Author's Posts

How to Do a Schema Markup Audit at Scale - Featured Image

How to Do a Schema Markup Audit at Scale

By Suraj Lalchandani on January 10, 2026

Think of structured data as the shared vocabulary that helps search engines truly "get" your content.

Is AI Search Missing Your Content? [Webinar] - Featured Image

Is AI Search Missing Your Content? [Webinar]

By Suraj Lalchandani on December 16, 2025

You’ve optimized your content, built your topical authority, and polished your user experience. But does any of that matter if the AI search bots see a blank page?

The Evolution of Testing in AI Search: seoClarity’s POV - Featured Image

The Evolution of Testing in AI Search: seoClarity’s POV

By Suraj Lalchandani on December 4, 2025

For years, testing followed a steady rhythm; Google set guidelines, measurement was straightforward, and SEO teams could confidently validate what worked.

SEO Split Testing Examples: What Works & What Doesn’t - Featured Image

SEO Split Testing Examples: What Works & What Doesn’t

By Suraj Lalchandani on April 22, 2025

Enterprise SEO has always been part science, part art. But in a world where the SERP constantly evolves and business stakeholders demand measurable outcomes, SEOs can no longer rely on intuition and o...

3 SEO Tests That Almost Guarantee Traffic & Revenue Growth - Featured Image

3 SEO Tests That Almost Guarantee Traffic & Revenue Growth

By Suraj Lalchandani on March 17, 2025

Google is monetizing the SERP like never before, with ads, featured snippets, and shopping results eating into your traffic.

How to Get Google to Recrawl Your Site - Featured Image

How to Get Google to Recrawl Your Site

By Suraj Lalchandani on February 7, 2025

Googlebot is always on the move, constantly scanning the web to discover and update information. But just because it's automated doesn't mean it operates on your schedule.

Execute 10x Faster with Edge SEO [Instant Demo] - Featured Image

Execute 10x Faster with Edge SEO [Instant Demo]

By Suraj Lalchandani on June 14, 2024

With nearly 55% of companies reporting they are unable to implement SEO changes without waiting weeks, even months for dev resources, seoClarity launched ClarityAutomate. It's an SEO execution platfor...

SEO Split Testing: How to Run A Successful Test in 5 Steps [Webinar] - Featured Image

SEO Split Testing: How to Run A Successful Test in 5 Steps [Webinar]

By Suraj Lalchandani on April 10, 2024

Digital marketers can agree on the benefits of SEO testing: justifying projects, saving time, and earning buy-in. Not only that — you can definitively prove which SEO strategies actually work for your...

Crawl Depth in SEO: How to Increase Crawl Efficiency - Featured Image

Crawl Depth in SEO: How to Increase Crawl Efficiency

By Suraj Lalchandani on March 7, 2024

Despite the massive size of Google’s index (revealed at 400 billion docs and counting), the rising volume of AI-generated content has caused it to face limitations.

Tips on How to Crawl Large Websites Successfully - Featured Image

Tips on How to Crawl Large Websites Successfully

By Suraj Lalchandani on February 27, 2024

Site audits are an essential part of SEO. Regularly crawling and checking your site to ensure that it is accessible, indexable, and has all SEO elements implemented correctly can go a long way in impr...

Versatile Uses of Site Audits Across Multiple Teams - Featured Image

Versatile Uses of Site Audits Across Multiple Teams

By Suraj Lalchandani on June 8, 2023

When we hear the term "site audits," our minds often associate it with the realm of technical SEO. On-page audits, indexability, crawlability, internal and external links—the usual suspects dominate t...

How to Audit Canonical Tags at Scale - Featured Image

How to Audit Canonical Tags at Scale

By Suraj Lalchandani on September 30, 2022

Technical issues with a canonical tag prevent it from serving its purpose. That being: informing Google or other search engines which page is the preferred version out of a group of similar pages.

How to Audit Localized Versions of Your Page - Featured Image

How to Audit Localized Versions of Your Page

By Suraj Lalchandani on September 28, 2021

If you’re an enterprise site with a global presence, it’s a good bet that you have hreflang tags implemented. After all, hreflang is essential to global SEO.

Finding Additional Content: Narrow in on Specific Site Features - Featured Image

Finding Additional Content: Narrow in on Specific Site Features

By Suraj Lalchandani on March 10, 2021

Enterprise sites can have thousands or even millions of pages — it’s no surprise that it’s extremely challenging to find specific instances of content or links from your pages.

8 Crawl Comparisons to Analyze Your SEO Efforts - Featured Image

8 Crawl Comparisons to Analyze Your SEO Efforts

By Suraj Lalchandani on November 5, 2020

No matter the size of your site, you’ll never stop making changes to it. It will never be “done.” You can (and should) monitor your site changes and overall site health by consistently crawling your s...