Googlebot is a learner.
It returns to sites to continually pick up new information, but it doesn’t always come back when you need it to.
Now, you can wait for Googlebot to come back to your site to recrawl your content, or you can manually request a recrawl.
Why would you want to request a Google recrawl?
Maybe you just created a new post that you want Google to pick up, or made a few updates to strengthen the content and the overall topic cluster.
Or, maybe …
You really need Google to recrawl your site because your colleague who doesn’t know SEO made a critical site change that can tank your rankings or traffic, but thanks to your page change monitoring system you caught the change early and reverted it.
So you really need Googlebot to pick up your correction!
Phew. We hope you’re not in that situation, but if you are, don’t worry.
You’ve already caught the change with a solution like Content Guard. Now it’s time to bring Google back to your site.
Here’s how to do it.
Note: While you can request a recrawl, there is no guarantee that this will accelerate the process.
How to Request a Recrawl from Google
There are two ways to get Google to recrawl your site or URL.
One is Google Search Console’s URL Inspection tool, and the other is submitting a sitemap to Search Console.
#1. URL Inspection Tool
Search Console’s URL Inspection tool can be used to request reindexing, the only caveat is that this method works for one page at a time.
For enterprises, the one-page-at-a-time method is hardly ever viable.
In this circumstance, though, where you caught and reverted page changes for one URL specifically, it could work just fine.
Here’s Google’s quick two-step process:
1. Inspect the page URL
Enter in your URL under the “URL Prefix” portion of the inspect tool.
2. Request reindexing
After the URL has been tested for indexing errors, it gets added to Google’s indexing queue.
#2. Submit a Sitemap to Search Console
Approach number two allows you to request pages be reindexed in bulk. And we all know that scale is an enterprise SEO’s best friend!
Most content management systems like WordPress will allow you to create a sitemap.
If that’s not an option, you can use your crawler to create the sitemap. The crawler will collect information about the page and store it in a database.
Then, that data can be outputted into XML format for the sitemap.
Recommended Reading: How to Create a Sitemap and Submit to Google
seoClarity clients can use our built-in SEO website crawler for this. It’s an enterprise crawler that mimics how Googlebot would crawl your site.
You can use it to create a sitemap of the entire site, or create individual sitemaps of specific sections.
Once you’ve created the sitemap, it’s time to submit it to Google.
How to Submit Your Sitemap to Google
Upload your sitemap’s XML file to your server’s root directory. This will result in a URL something like https://example.com/sitemap-index.xml.
Then you can submit your sitemap via Google Search Console.
How Long Does it Take for Google to Recrawl a Page?
Google crawls each site on a different timeline. The recurrence of a crawl usually depends on the content’s quality, the site’s authority, and the rate of new content creation.
A frequently updated site like CNN will be crawled much more often than a blog site that only creates new content every few weeks, for example.
Here’s a helpful note from Google:
Requesting a crawl does not guarantee that inclusion in search results will happen instantly or even at all. Our systems prioritize the fast inclusion of high quality, useful content.”
This is your friendly reminder to always create high-quality, authoritative content that has your target audience in mind.
Content Fusion can help you with that. As a content optimizer, it provides you with the context behind key insights to include in your content.
Rather than writing the content for you, it tells you what to go and research to make sure you cover the topic in its entirety.
How to Know When Googlebot Hits Your Site
Once you’ve used the URL inspection tool or submitted an updated sitemap, you can monitor when Googlebot returns to your site.
It’s not a required step, but you may breathe easier knowing that Google has recognized your appropriate change.
There are a few ways to do this:
- URL Inspection tool
- Index status report
- seoClarity’s Bot Clarity
URL Inspection Tool
We’re back to the Inspection tool for this route. You can request specific information about your URLs, including information about the currently-indexed version of the page.
This will show you the rendered view of the page, or how Google sees the page.
After running the live URL test, the tool will show you a screenshot of the rendered page. Once the test is complete, you can view the page and take a screenshot.
Index Status Report
This report won’t show the current version of your page, but it will tell you which of your pages have been indexed by Google.
This is crucial to know, especially if someone on your team made a technical change that caused the page to become deindexed.
Google has put together an in-depth guide to the Index Status report.
seoClarity clients have access to advanced server log-file analysis.
Bot Clarity not only allows you to review bot crawl frequency (so you’ll know when Googlebot pays you a visit), you can also view the most and least crawled URLs and site sections.
This is a great way to understand and optimize your crawl budget.
Plus, you can use the log-files to find issues with search engine crawls before your rankings are affected.
Recommended Reading: How to Find SEO Insights From Log File Analysis
Unknown site changes can damage any SEO program, but luckily you’ve caught them all with an SEO page monitoring tool.
Now, all that’s left to do is revert the change and submit the URL to Google for a recrawl.
If you still don’t have a page change monitoring system, we’ve put together a list of some of the best: 8 Best SEO Tools to Monitor Page Changes.