Meta tags found outside the head section may have an effect on a page’s optimization or its rankings. The meta description must be added to the section of the HTML, for example.
Even though there is no limit on how long a meta description can be, it’s recommended to keep it relatively short — or else it risks getting cut off in the SERPs.
Having the same text for both your title and meta description is a missed opportunity for optimization. If they are the same, you can update your meta description (or title tag) to be more descriptive...
Having the same text in both your and meta description is a missed opportunity for optimization. If they are the same, you can update either one to make it unique from the other.
The “onclick” attribute does what it sounds like: it’s activated when a user clicks it. However, Googlebot will follow the href reference, while users experience the onclick.
If a page has been translated into a different language, it will need an hreflang attribute that points to itself. For pages missing this self-reference, it can be added. Here’s how.
Using the wrong regions in the hreflang attribute results in not getting picked up by Google. It’s important to have invalid/incorrect regions updated to avoid this.
The language code must precede the country code to have a valid hreflang attribute. If your order is invalid, you can update the hreflang to swap the order and resolve this issue.
Language codes are a necessary component for hreflang attributes. If hreflang attributes are missing the language code, they’ll need to be added accordingly.
Conflicting Hreflang and Canonical Hreflang tags should be used in conjunction with the canonical tag. The canonical tag and the hreflang tag for each version of a page should both point to the same U...
Your viewport tag may be missing the initial-scale attribute set. In this case, you’ll want to add it, or else you face creating a negative user experience. Learn how below.
Viewport tags should be in the of the HTML. If your tag is located outside the you can make the necessary optimizations to move it to the correct location.
The viewport tag instructs a browser on how to control and scale a page’s dimensions for presentation to users. After all, a smartphone has a much different surface area to display content (i.e. viewp...
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