SEO & Content Marketing Blog

AthenaHQ tracks how AI search engines such as ChatGPT, Perplexity, Gemini, and Google AI Mode describe your brand, and offers agents and recommendations to help improve those answers. Unusually for th...

If your site builds its pages with client-side JavaScript, AI crawlers may not see much of your content. Googlebot renders JavaScript, but research published by Vercel found that the major AI crawlers...

TL;DR If you’re evaluating AI search content optimizer tools, start by getting clear on what you actually need to optimize for:

TL;DR If you’re trying to prove which SEO or AI-search (LLM) optimizations actually move performance, split testing tools help you run controlled experiments on groups of pages instead of relying on a...

Competitor keyword analysis involves examining the keywords that competitors target and rank for.

At almost every client meeting, someone in the room will approach me and whisper a question about competitive intelligence, as if it's a sneaky or dishonest tactic.

Your business competes for search visibility against thousands of different keyword searches every day. Since the top result gets the majority of traffic, outranking the competition means reaching mor...

Not only did SpareFoot have to manage its own SEO reporting in over 25 major U.S. cities, but it was also monitoring the competitive rank of as many as 10 different partner sites at the same time, whi...