There is nothing worse than launching your shiny new website only to find that conversion rate is low, bounce rate is high, and the time it takes for site pages to load is too long for your users to take action.
To tackle this issue, many SEOs turn to free tools like Google's PageSpeed Insights, which reveals page load time issues - but it does so slowly. For large-scale enterprise sites, however, SEOs need a much faster way to test their Page Speed for both mobile and desktop pages.
seoClarity offers instant speed optimization reporting within the platform and integrates with the PageSpeed Insights tool. If you want to measure how quickly content loads on your site, shouldn't the tool you're using to address any issues be fast, too?
What Is Page Speed and Why Is It Important?
Page speed refers to the length of time it takes for a page on your website to load, displaying all content on that page. This SEO factor greatly impacts the user experience and contributes to the overall impression of your brand, which in turn affects whether or not they will click on your site again in the future.
Moreover, it costs Google more money to have its bots crawl through slower sites, so you want to avoid any potential hindrances to your site's visibility. The following statistics emphasize the importance of having the fastest Page Speed possible.
- There is a 90% increase in the probability of bounce rate when page load time goes from 1 to 5 seconds.
- 40% of people abandon a website that takes more than 3 seconds to load.
- Page speed has been a part of the Google algorithm since 2010. It's a central feature to your SEO success.
It's also important to note, a PageSpeed Optimization Score of <59 is considered Low, a Score between 60 to 79 is considered Medium and >80 is considered Good.
How Do I Check My Page Speed Score Within seoClarity?
Every month, seoClarity provides users with a report on their Page Speed Score if they add their most important pages to Page Clarity Tracked/Managed pages. The data collected within this report can help improve Page Speed Score when following the steps below:
1. Compare the desktop and mobile Page Speed Score side by side for your responsive website. This view below shows that there are more pages on the mobile site that require improvement.
Page Speed Analysis view in seoClarity.
2. Compare month over month data to determine how you have to improve the Page Speed Score by device type. The following displays more pages in April that are faster on mobile than in March, a positive indication that the work you are doing to improve Page Speed is working.
3. Create a content type to determine which sections of the site require a Page Speed improvement. In the example below, we compared the state pages to the blog pages (left navigation) and also compared the Page Speed Score by device type.
4. Filter all of the pages where the score is low with the count of issues. This will simplify for the end user (and there is no need to check Page Speed Score individually!).
5.View all issues based on impact to your site and then by pages that require attention to fix the overall issue with your Page Speed.
Quick Way to Improve the Page Speed on Your Site
There are many ways to address Page Speed on your site, but I'll offer this one as the quickest and easiest Page Speed remedy.
Remember back in the day when an image would load little by little before, finally, you could view it in its entirety? These days things are a lot faster, but images still take relatively longer to load when the file size is large (high-resolution images tend to fall in this category). Simply compressing both images and texts can dramatically improve your Page Speed. In fact, 25% of pages could save more than 250KB and 10% can save more than 1MB by doing so.
To further improve upon website speed and website performance, it helps to understand the following additional terms and concepts:
- DCL (DOMContentLoaded) - This measures the point when a browser is ready to implement any client-side scripting. It essentially refers to the time that it takes to load the raw HTML code, which translates to the text and images the client sees on their end.
- FCP (First Contentful Paint)- This measures the point in time when the first content from the DOM is rendered, meaning the first HTML element is displayed. It essentially refers to how long it takes for anything to show up on the screen, which is connected to how complicated your HTML is. This is used to calculate your Page Speed Score, which can be done with tools like Google PageSpeed Insights.
- AMP (Accelerated Mobile Pages)- A Google-run website publishing technology designed as a competitor to Facebook's Instant Articles. It allows you to sacrifice the complexity of your website in favor of speed, often a worthwhile sacrifice for mobile, where customers more highly value Page Speed.
Let's review what we've learned so far about the importance of website speed with these key takeaways on Page Speed and PageSpeed Insights:
- Clients who already work with seoClarity can always take advantage of our Page Speed Analysis.
- Page Speed refers to how long it takes your site to load, and it strongly influences a user's overall impression of your brand.
- Google's algorithm has used Page Speed as a metric since 2010 - so it's really important!
- One easy way to improve your website speed is by simply compressing image and text files.
- seoClarity provides you with an updated Page Speed Score every month, so you can easily track your website performance.