What will Google actually index, rank, and display in the SERPs?
Google will pick up and display your titles, meta descriptions, H1, content, links, FAQ, and more.
Here are a few more detailed examples …
Google, however, still has a tendency to rewrite them to better match the user’s query.
Absolutely! We have a client that was impacted by Google title rewrites, where terms that were important for CTR were removed.
In this test, we created a hierarchy of 5 pages and the only links to them came from our initial test page, then each linked to the deeper page.
It took a few weeks, but all of these pages were found in the Google index, ranking for unique text contained on the page.
Will Google index and rank lazy-loaded content?
We found that Google chose to display the updated content as the Google snippet. We’re currently testing just how lazy the text can be. Stay tuned for those results!
Yes. In our tests we published pages and allowed them to live in the Google index for a month. Then, we created a meta robots tag to “no index” the pages.
Within a week of their next crawl, the pages disappeared from the index and have not reappeared after several weeks.
How long does it take for changes to appear?
Changes appear on an average of 5 days once crawled.
Not at all. Cloaking is a sneaky tactic where you show the search engine bot a different version of the page that you show to users. In all of our use cases, we show the exact same content to both the users and search engine bots.
We have more tests in progress, as we strive to test the limits of the ever-increasing capabilities of Google and other search engines. Check back often or subscribe below to get the latest results.