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Mitul Gandhi

As a longtime data-driven serial entrepreneur, information architect and SEO veteran, Mitul has developed a blend of vast technical expertise and intense marketing insight. His variety of experience, gained in positions in in-house SEO, search marketing, and software development, affords him the ability to efficiently assess how to use software tools to meet challenges and drive ROI. As the Co-Founder and Chief Architect of seoClarity, Mitul currently oversees day-to-day operations, and provides strategic direction to all departments. His well of knowledge includes 10+ years of consulting experience with Fortune 500 and top Internet retailers concerning online search marketing. He has several patents pending for analyzing cause and effect in SEO. Mitul holds an MBA in direct marketing from Rochester Institute of Technology. Additionally, he has spoken at conferences in the United States and the U.K., including SES, SMX and Pubcon. He has also been quoted in MSN Money, USA Today, Time Online, Search Engine Watch, Search Engine Land and Web Pro News.

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Author's Posts

5 Actionable Steps to Building a Better Customer Journey - Featured Image

5 Actionable Steps to Building a Better Customer Journey

By Mitul Gandhi on January 26, 2017

As digital marketers, we ask ourselves this question a lot to help us think about how to complete the customer journey.

5 SEO Changes that Will Impact Your Rankings and User Experience in 2017 - Featured Image

5 SEO Changes that Will Impact Your Rankings and User Experience in 2017

By Mitul Gandhi on January 20, 2017

I think you’ll agree with me on this - Google likes to keep us on our toes. Take last year, for example. In the 12-month period, we’ve seen many major shifts in SERPs. Penguin has become a part of the...

5 Strategies to Make the Most of Your Available Crawl Budget - Featured Image

5 Strategies to Make the Most of Your Available Crawl Budget

By Mitul Gandhi on December 29, 2016

Crawl budget isn’t something we SEOs think about very often. And, if you aren't familiar with the term "crawl budget", it doesn't mean money available. This term focuses on the ability to optimize the...

How To Launch AMP Pages On An Enterprise Site - Featured Image

How To Launch AMP Pages On An Enterprise Site

By Mitul Gandhi on December 19, 2016

Page loading speed affects both rankings and the user experience.

Website Migration - Top Mistakes and Things to Watch Out For - Featured Image

Website Migration - Top Mistakes and Things to Watch Out For

By Mitul Gandhi on September 22, 2016

Fact, SEO typically takes the biggest hit during a website relaunch.

Google Keyword Planner Search Volume Issues - Featured Image

Google Keyword Planner Search Volume Issues

By Mitul Gandhi on August 1, 2016

If you're seeing wildly different search volume data in your keyword research vs. what you're used to, you're not alone.

3 Actionable Tips for Writing Category Page Content for eCommerce - Featured Image

3 Actionable Tips for Writing Category Page Content for eCommerce

By Mitul Gandhi on July 11, 2016

You hear plenty of advice about creating content for your eCommerce brand's homepage, product pages, and the checkout page.

Category Optimization - Surefire Enterprise Content Marketing Strategies Part 2 - Featured Image

Category Optimization - Surefire Enterprise Content Marketing Strategies Part 2

By Mitul Gandhi on April 4, 2016

In part 1 of this series, we looked at the importance of site taxonomy when starting your content marketing efforts.

3 Easy Steps to Spring Cleaning Your SEO Management - Featured Image

3 Easy Steps to Spring Cleaning Your SEO Management

By Mitul Gandhi on March 16, 2016

Spring is a great time to take a fresh look at your SEO management setup.

Penguin 2.0: What It Means for Your SEO - Featured Image

Penguin 2.0: What It Means for Your SEO

By Mitul Gandhi on May 22, 2013

What is Google Penguin 2.0?

Google Panda Algorithm Update – Part 2 - Featured Image

Google Panda Algorithm Update – Part 2

By Mitul Gandhi on May 18, 2011

BACKGROUND As a follow-up to our original insights on the overall impact of the recent Google “Farmer” update (see:Google Panda Update Impact on Coupon Sites

Google Panda Algorithm Update – Part 1 - Featured Image

Google Panda Algorithm Update – Part 1

By Mitul Gandhi on February 24, 2011

Learn how the “Farmer” algorithm update (now referred to as the Panda update) on Google affected the search landscape through the viewing glass of a large sample of keywords that we track daily. Some ...

Good URL Tagging Can Be Bad for SEO - Featured Image

Good URL Tagging Can Be Bad for SEO

By Mitul Gandhi on March 24, 2010

Usually tracking issues arise when campaigns in different channels are not tagged properly. This makes measuring the results from different marketing channels/campaigns difficult and leads to skewed R...