SEO Blog - Resources - seoClarity | Jack Gillen

Jack Gillen

Joining the team during the summer of 2019, Jack pivoted from a career in creative marketing to focus solely on SEO in 2018. As a member of the Pro Services Team, Jack uses his SEO know-how to help clients pinpoint and pursue key opportunities for growth and ensure that they are up-to-date on SEO best practices. A 2013 graduate of Butler University with a BA in Creative Writing and Political Science, Jack went on to spend a regretful year in law school before completing his creative portfolio at the Chicago Portfolio School. Outside of work, Jack enjoys reading, visiting friends, and watching "Murder She Wrote."

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Author's Posts

Anchor Text SEO: Best Practices & Mistakes to Avoid - Featured Image

Anchor Text SEO: Best Practices & Mistakes to Avoid

By Jack Gillen on August 29, 2025

Anchor text might seem like a small detail in your SEO strategy, but it carries more weight than many realize.

SEO Pagination Best Practices and Considerations - Featured Image

SEO Pagination Best Practices and Considerations

By Jack Gillen on January 9, 2025

The bigger your site gets, the greater the chance that you’ll need to paginate some of its sections — but if it’s not handled right, it can cause serious SEO headaches.

Is Pagination or Infinite Scroll Better for SEO? - Featured Image

Is Pagination or Infinite Scroll Better for SEO?

By Jack Gillen on January 2, 2025

With web design, there are three ways to organize content: pagination, infinite scroll, and “load more.” In this article, we focus on pagination and infinite scroll.

Is Infinite Scroll Bad for Your SEO? - Featured Image

Is Infinite Scroll Bad for Your SEO?

By Jack Gillen on September 20, 2022

Users like to scroll.

Running a Mobile to Desktop Parity Audit - Featured Image

Running a Mobile to Desktop Parity Audit

By Jack Gillen on August 12, 2021

To craft an effective SEO strategy, it is always important to know which direction the “winds of the web” are blowing. Since 2015, these winds have been blowing powerfully in the direction of mobile u...

What Your Bounce Rate Means for Your SEO - Featured Image

What Your Bounce Rate Means for Your SEO

By Jack Gillen on November 17, 2020

What is Bounce Rate? Bounce rate is a metric that shows how frequently users leave your site after only viewing one page.

What is Evergreen Content? A Definitive Guide to the Content Strategy. - Featured Image

What is Evergreen Content? A Definitive Guide to the Content Strategy.

By Jack Gillen on September 29, 2020

What is Evergreen Content? Evergreen content is content that continues to be relevant long after its initial publication. This means that the information it provides does not lose accuracy over time d...

Want to Earn High-Quality Backlinks? Here’s What You Need to Know. - Featured Image

Want to Earn High-Quality Backlinks? Here’s What You Need to Know.

By Jack Gillen on July 7, 2020

We say it time and time again: authority is a crucial part of increasing your search visibility on the SERP — and earning high-quality backlinks is a great way to build that authority.