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    Discover some of the most effective SEO strategies that enterprise companies must prioritize. Manage the challenges and gain the insights for solutions to boost your overall search visibility.

    Tania German

    Tania German

    With more than 15 years of digital marketing experience in a variety of different roles within the discipline, she's passionate about delivering the best experience for the end user to ultimately drive that conversion. She's a marketing planning guru with a passion for data-driven marketing decisions. Her favorite part of the platform is the dashboards and reporting to really understand how content is performing from traffic to conversions.

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    Author's Posts

    Best Enterprise SEO Platforms, Tools, and Software in 2026 - Featured Image

    Best Enterprise SEO Platforms, Tools, and Software in 2026

    By Tania German on January 2, 2026
    Choosing the right SEO technology can feel overwhelming—especially when you're juggling rising expectations, fragmented data, and mounting pressure to prove ROI. The stakes are high: pick the wrong on...
    [Webinar] AI Search Strategy - Featured Image

    [Webinar] AI Search Strategy

    By Tania German on October 16, 2025
    Many teams are chasing AI search visibility, but few know what the data actually means for their business or how to act on it.
    How SEOs and Content Marketers Work Together to Drive Growth - Featured Image

    How SEOs and Content Marketers Work Together to Drive Growth

    By Tania German on June 14, 2024
    Can you imagine a modern marketing strategy without content and SEO?
    How to Come Up With the Best SEO Content Ideas - Featured Image

    How to Come Up With the Best SEO Content Ideas

    By Tania German on January 4, 2024
    Content is the driving force of modern marketing, underpinning channels like SEO, PPC, and many others. In a digital space overflowing with content, the challenge for marketers is clear: standing out ...
    Are Traditional Keyword Difficulty Scores Accurate? - Featured Image

    Are Traditional Keyword Difficulty Scores Accurate?

    By Tania German on September 21, 2023
    Prioritizing keyword opportunities is about more than just looking at high search demand or high cost per click (CPC) keywords in Google Keyword Planner.
    The Value and Cost of SEO Software - Featured Image

    The Value and Cost of SEO Software

    By Tania German on June 6, 2023
    Before you meet with a salesperson, you may be wondering, “How much does SEO software cost? or "Does my budget fit what an all-in-one SEO platform costs?”
    AI Isn’t New: A Look at the Long-Term Use of AI in SEO - Featured Image

    AI Isn’t New: A Look at the Long-Term Use of AI in SEO

    By Tania German on April 24, 2023
    Amid the buzz around ChatGPT and generative AI, it’s important to consider that artificial intelligence has existed for over 50 years.
    Should I Use AI-Driven Content Tools After the Helpful Content Update? - Featured Image

    Should I Use AI-Driven Content Tools After the Helpful Content Update?

    By Tania German on August 31, 2022
    Enterprise SEOs often use some type of AI-powered content tool to scale their content creation process. But with Google’s Helpful Content update, is it still possible to leverage these tools and creat...
    3 BrightEdge Competitors and Alternatives - Featured Image

    3 BrightEdge Competitors and Alternatives

    By Tania German on April 11, 2022
    Looking for alternatives to BrightEdge? Maybe you've used BrightEdge in the past or are looking to make a switch to a different SEO platform — you've come to the right place.
    Work Smarter: How to Make the Case for an SEO Platform to Your Executive Team - Featured Image

    Work Smarter: How to Make the Case for an SEO Platform to Your Executive Team

    By Tania German on June 1, 2021
    Have you ever found yourself stunned by how much of your day goes into collecting data? The amount of time it takes to bring the information from all your favorite SEO tools together coupled with the ...
    Ask the SEO Expert: Julia Wisniewski Stewart - Featured Image

    Ask the SEO Expert: Julia Wisniewski Stewart

    By Tania German on July 30, 2020
    Julia Wisniewski Stewart is one of our in-house SEO experts and is a leader of our Client Success team. She has worked in SEO for over a decade alongside a variety of teams in the space - from global ...
    11 Reasons Why We’re Celebrating 11 Years - Featured Image

    11 Reasons Why We’re Celebrating 11 Years

    By Tania German on March 19, 2019
    We’re celebrating our 11th year with a big celebration! It’s all about our clients and our goal to deliver technology to solve our clients’ largest challenges in digital marketing today.
    30 Best SEO Experts Share Their Industry Advice - Featured Image

    30 Best SEO Experts Share Their Industry Advice

    By Tania German on March 12, 2019
    SEO professionals are such an amazingly generous community. From knowledge share to new discoveries and recommended strategies, the SEO industry is full of experts who can help any SEO - whether begin...
    How Using SEO Data Can Take Your Content Strategy to a Whole New Level - Featured Image

    How Using SEO Data Can Take Your Content Strategy to a Whole New Level

    By Tania German on April 30, 2018
    Most search marketers agree that content marketing and SEO are inseparable. Many, unfortunately, fail to understand the full scope of that synergy.
    How to Launch Data-Driven Content that Performs - Featured Image

    How to Launch Data-Driven Content that Performs

    By Tania German on November 20, 2017
    The goal of content marketing is clear:
    B2B Ecommerce Site Earns 30% YOY Growth in Organic Search Traffic

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