[Webinar] AI Search Strategy

Many teams are chasing AI search visibility, but few know what the data actually means for their business or how to act on it.

Traffic is dropping from traditional organic search. Mentions and citations are all over the place. And execs want answers.

Our webinar gives you the executive-level strategy, data, and measurement framework to move from experimentation to action.

Learn what’s happening in AI search right now, what’s coming fast, and how to respond with confidence.

Watch the On-Demand Webinar:

Table of Contents:

• AI Search: The Largest Shift in Search Behavior in 20 Years

• The Questions Every Company Is Asking About AI Search

  • Step 1: Know Where You Stand

  • Step 2: Define Where You Want to Be

  • Step 3: Invest in the Right Levers

  • Step 4: Execute and Measure

  • Step 5: Create Your AI Search Strategy

AI Search: The Largest Shift in Search Behavior in 20 Years

You’re already living it: search is more conversational, fragmented, and AI-driven than ever before.

• Discovery is conversational. Users ask nuanced, multi-step questions instead of just searching keywords.
• Journeys are fragmented. AI engines split queries into sub-questions and pull answers from multiple sources.
• The SERP is being rewritten. AI Overviews and answer engines replace clicks with direct answers.
• Traffic ≠ visibility anymore. Mentions and citations are now the new measure of presence and influence.

The rise of Google’s AI Overviews, ChatGPT Search, Perplexity and other AI search engines is rapidly changing the way users discover brands – just look at the data! AI Overviews now appear in roughly 30% of searches, AI Mode has 100 million active monthly users, and ChatGPT is handling nearly 1B search-intent queries per day. 

The Questions Every Company Is Asking About AI Search

Executives everywhere are asking the same things:

• Where are we now? Are we mentioned or cited in ChatGPT or Google’s AI Overviews
  Where are our visibility gaps? Who else shows up for our topics?
• Where do we want to be? What’s our plan for AI search? How does this connect to growth? What does success look like?
• Where do we invest? What data, resources, and priorities will drive the greatest impact?
• How do we get there? How can we measure results and turn visibility into revenue?

These are the foundation of your AI Search Strategy.

Step 1: Know Where You Stand

Before you build a strategy, you need a clear picture of your AI visibility landscape.

Ask:

• Where do we show up today across AI Overviews and answer engines?
• Who gets mentioned vs. cited — us or competitors?
• What questions are buyers actually asking, and how often?

At seoClarity, we've mined one of the best clickstream datasets out there to identify what are the actual questions people are asking in AI search. We've also built a model based on publicly available data from OpenAI to estimate how much traffic each of these topics is getting in AI search.​

Once you know where you stand, the next question is obvious: Where’s the opportunity?

Step 2: Define Where You Want to Be

AI search isn’t just a visibility challenge, it’s a revenue opportunity.

Winning brands understand how AI visibility drives awareness, consideration, and pipeline growth.

We categorize visibility and intent into five layers:

This intent-based framework helps tie AI search visibility directly to business growth.

Step 3: Invest in the Right Levers

Every enterprise needs to focus on three investment pillars to achieve AI search success:

1. Discovery: Crawlability for HTML (no JS-only)​ feeds, API if applicable​.
2. Content: Net new content with depth and coverage.​ Focus on usefulness and authority.
3. Influence: Third party sites, outreach, original research, forums, online reviews.

These are the levers that move the needle. They’re not new — but AI search changes how much they matter and how you approach them. ​

Step 4: Execute and Measure

Knowing where you stand is half the battle. Acting on it is the real differentiator. 

Recommended Reading: AI Search Optimizations You Can Do TODAY

How seoClarity’s ArcAI Helps

Most tools show what’s happening in AI search. Clarity ArcAI shows what to do about it. 

It captures where your brand appears across AI engines, shows which competitors are mentioned or cited, and provides precise, data-backed recommendations to close the gaps. 

Whether you’re unseen, only mentioned, or only cited, ArcAI delivers the insights and actions needed to strengthen visibility, build authority, and turn AI search presence into measurable business impact.

Here’s how we’re different:

• Actions & Insights: Clear recommendations for increasing AI search visibility, mentions, and citations.
• Expertise: 18+ years of search expertise and a deep understanding of how LLMs surface and prioritize information.
• Innovation: We pioneered NLP content optimization in 2018 and delivered automated SEO execution in 2022. We evolve as search does.​
• Support: Dedicated client success and support team, unlimited training, and access to industry experts as well as our data science team.​

Step 5: Create Your AI Search Strategy

Here’s your actionable roadmap:

1. Audit your visibility across AI engines (mentions, citations, and topics).
2. Define success aligned to your organization’s growth goals (i.e. protecting traffic, gaining influence in a new topic, increasing revenue, etc.)
3. Invest in the right levers — content, discovery, and influence.
4. Operate like a growth engine — test, learn, and refine.
5. Turn visibility into revenue. The goal isn’t just to show up, it’s to make visibility mean something to the business.

AI search isn’t a disruption, it’s an evolution. The brands that win will treat it as a growth channel, not a threat.

Conclusion

To achieve AI search success, you need more than awareness of what’s changing, you need clarity on where you stand, where to invest, and how to act.

Start with truth. See where you’re winning, where competitors are cited, and how to turn every AI mention into measurable business impact.