When AI changes the search landscape, impressions drop. But that doesn’t mean performance has to. This enterprise retailer proved that with the right testing strategy, fewer impressions can still mean more results.

The Challenge

Like many large brands, this team faced a new reality: AI-driven SERP changes were shrinking impressions and clicks.

Legacy title tags and product descriptions weren’t optimized for how users search today. With thousands of product pages, testing manually at scale wasn’t possible.

They needed a smarter, faster way to experiment and adapt.

Solution

With ClarityAutomate, the team ran bulk tests on page titles, adding product names directly into title tags to improve relevance and visibility.

They also built and tested multiple product description templates to learn which approaches generated more engagement and clicks.

All tests were launched and measured seamlessly without any engineering bottlenecks or manual lift. 

The Impact

The data told a clear story: 

  • Even as impressions declined, CTR increased, proving that optimized titles and descriptions were capturing user attention.
  • Updated titles consistently outperformed originals, driving more traffic to product pages.
  • Leadership praised the results and the actionable insights they provided.

And the most important lesson? Every test matters.

“Even failed tests tell you what works — and what doesn’t. Testing over and over again is how you win.”

 -- Suraj Lalchandani, Sr. IT Product Manager, seoClarity

Key Takeaways

Continuous testing turns uncertainty into opportunity. Every experiment — even the ones that don’t deliver the result you expect — reveals valuable insights that guide your next win.

With ClarityAutomate, enterprise teams can improve CTR, uncover what truly works, and keep improving even as AI reshapes search.

Ready to put that power to work for you? Talk to our team and start testing smarter.

Schedule a Demo