We took at look at SEO software titans, Semrush and BrightEdge, to share our findings of how the two compare with each other and show where seoClarity differs. Consider this post as the research you need to make an informed decision about investing in marketing technology. Since we're covering a lot of information, you can navigate throughout the content using the links below.
Semrush is an online visibility and SaaS platform composed of more than 40 tools. They are intended for mid-sized to large companies, in-house marketing teams, and agencies (but can be a viable solution for freelancers, too), and overall address the following marketing categories: SEO, content, market research, advertising, or social media marketing.
26 tools fall under the SEO category, split across keyword research, on-page SEO, local SEO, rank tracking, link building, competitor SEO analysis.
We've outlined a few tools for each respective category:
Semrush offers three main plans and free trial options.
If you're reading this as someone shopping around for an SEO and marketing solution for your business, you'll want to be sure to consider following:
SEO data adds value to every team in an organization. To get the most out of your investment, it helps when your entire content team, IT team, product, and merchandising team have access to the data and insights within the software and can incorporate the data into their workflows.
There are a few things you’ll want to consider here: Check freshness and frequency of the ranking data, know if search volume shows seasonality trends, and be aware of any limitations if you need to download and manipulate data.
This menu is à la carte and the starting price starts at $119.95 per month according to their website. Be sure you understand what features you have access to — and what you’re paying for. Additional capabilities can add up quickly.
Most specialized tools have online videos for onboarding and training, and some have a customer service support center. Know if you'll have a point of contact should a question or problem arise with the use of the software.
SEO data is only as powerful as your ability to analyze it. Be sure to understand segmentation abilities so you’re not left with a pile of data that you can’t manipulate for your unique reporting needs.
BrightEdge is an enterprise-level solution that allows its users to identify customer demand and intent to create well-optimized content. It’s built for SEOs, digital marketers, content marketers, and CMOs. They work with B2B and B2C clients in verticals like finance, retail, automotive, and ecommerce.
Their solution claims to transform content into bona fide business results, including traffic, conversions, and revenue.
BrightEdge groups its product offerings into three categories: Discover Demand, Create Optimized Content, and Measure Results.
Some of their solutions include:
Beyond search, content, local, and mobile, BrightEdge also promotes their social features, which they say allow you to increase the performance of your Facebook and Twitter campaigns.
No pricing information is offered on BrightEdge's website, since they operate on a quote basis.
We hear from a lot of clients that evaluate both us and BrightEdge. Here are a couple of reviews from verified users on G2:
When BrightEdge offers ROI projections, dig into what that includes. Make sure the forecasts for traffic are feasible. A good measure of this is to determine what percentage of your overall keyword universe can you actually improve to position one. If it seems too good to be true, it probably is.
Enterprise SEOs especially need to work from a single source of truth — that is, a centralized dataset that you can trust. If you are a global company, are all countries included? What is the frequency of updates for ranking data in DataCube? No one wants to work with outdated data! Because we live in a mobile-first world, check what percentage of their keyword dataset includes mobile ranking data.
This may seem like an obvious thing to check, however, no one likes surprise charges later, especially not your management. Understand exactly what is included in your package (that includes support, training, and capabilities!). Also, double check you’ll get access to new features that are added in BrightEdge. You don’t want to make another business case for more investment further down the road.
Monitoring the competition is nearly as important as monitoring your own data. That’s where so much opportunity lies, so the ability to analyze any competitor’s ranking data is crucial. Find out what limitations or number of competitors you can track.
On-page recommendations you can get from any tool. The benefit of an all-in-one SEO platform is insights and recommendations come from all of your site data. Optimizations and recommendations should cover much more than “add a keyword to your page title or H1”. Make sure it covers technical SEO, content and page updates, schema recommendations, and internal and external link opportunities.
SEO brings value to every team in an organization, so it doesn't make sense to us to charge for additional users. Everyone on your team that needs access can leverage the data that they need, all without limitations — from unlimited competitive comparisons, role-based access, unlimited crawls, data downloads and custom data extracts, dashboards, and all SEO metrics.
With 120+ validated and verified insights — from technical, content, internal links, and even Schema — our platform's technology uncovers hidden opportunities so you're not buried in analysis. Eliminate the guesswork and human error that so often occurs in SEO and site analysis, and trust the data instead. Plus, this streamlines your task management!
It's no secret your users search on mobile; shouldn't your keyword data reflect that? seoClarity grants you access to the entire search landscape with the most competitive keyword dataset with every keyword rank checked every month. It gives you the competitive insights you need to succeed in a mobile-first world.
seoClarity is here to help you solve your most complex marketing problems. We rely on data, not best practices, so each problem is met with a personalized solution.
Our clients directly influence our platform roadmap: If two or more clients request a feature, we evaluate it and build it. This transparency allows us to be more than a software offering — it's a partnership, too.
Monitor daily insights to prevent any detrimental ranking drops that could have been addressed and prevented.
Get your data how and when you want it. It's like a BI tool for your SEO data. Compare and contrast up to 27+ metrics and enter in any competitor on the fly. Apply filters to segment your data by page and keyword groups or content types.
We offer world class support that prioritizes your success. Your dedicated Client Success Manager provides you with unique insights and trainings so you constantly get the most from the platform.
Our pricing is determined by your number of keywords and domains.
Pricing starts at $3,000 per month, but you can dive into the specifics on our pricing page.
To start: we honestly care about our clients' success. When you win, we celebrate!
That's why our entire platform is built around solving real client challenges, all with no restrictions placed on access.
Have more questions? We have the answers on our FAQ page.
If you're ready to see the platform, go ahead and fill out the form below and one of our Account Executives will prepare a personalized demo so you can see the features that matter most to your SEO program.
Plus, you can start a free 5-day trial!
If you still want to look around, you can start the platform tour on our platform page.