We took at look at SEO software titans, Semrush and BrightEdge, to share our findings of how the two compare with each other and show where seoClarity differs.
Our research provides valuable insights to help you make an informed decision when investing in marketing technology. To easily navigate our comprehensive content, use the links below.
Semrush is a comprehensive SaaS platform that offers over 40 tools aimed at mid-sized to large companies, in-house marketing teams, agencies, and even freelancers.
The platform covers various marketing categories, including SEO, content, market research, advertising, and social media marketing.
Specifically, 26 tools are dedicated to SEO, encompassing keyword research, on-page SEO, local SEO, rank tracking, link building, and competitive analysis.
We've outlined a few of their tools for each respective category:
Semrush offers three main plans:
They also offer free trial options.
Semrush is often used by smaller sites that are just starting out and only need to track up to 5,000 keywords.
Here are a few reviews from Semrush users:
When contemplating Semrush as an SEO and marketing solution for your business, take the following into consideration:
SEO data adds value to every team in an organization.
To maximize your return on your investment, it's beneficial for your entire content, IT, product, and merchandising teams to have access to the data and insights offered by the software.
As such, you should consider the cost of adding additional users.
There are a few things you’ll want to consider here:
This menu is à la carte and the starting price starts at $119.95 per month according to their website. Be sure you understand what features you have access to — and what you’re paying for. Additional capabilities can add up quickly.
Most specialized tools have online videos for onboarding and training, and some have a customer service support center. Know if you'll have a point of contact should a question or problem arise with the use of the software.
SEO data is only as powerful as your ability to analyze it. To avoid getting left with a pile of data that you can’t manipulate for your unique reporting needs, make sure that you understand Semrush's segmentation abilities.
BrightEdge is an enterprise-level solution that allows its users to identify customer demand and intent to create well-optimized content. It’s built for SEOs, digital marketers, content marketers, and CMOs.
They work with B2B and B2C clients in verticals like finance, retail, automotive, and ecommerce.
Their solution claims to transform content into bona fide business results, including traffic, conversions, and revenue.
BrightEdge groups its product offerings into three categories: Discover Demand, Create Optimized Content, and Measure Results.
Some of their solutions include:
Beyond search, content, local, and mobile, BrightEdge also promotes their social features, which they say allow you to increase the performance of your Facebook and Twitter campaigns.
No pricing information is offered on BrightEdge's website since they operate on a quote basis.
When BrightEdge offers ROI projections, dig into what that includes and make sure the forecasts for traffic are feasible.
To do so, determine what percentage of your overall keyword universe can you actually improve to position one.
If it seems too good to be true, it probably is.
For enterprise-level SEOs, it is crucial to work with a reliable, centralized dataset that serves as a single source of truth.
If your company operates globally, consider if all countries are included when evaluating SEO platforms.
To avoid working with outdated information, check the frequency of updates for ranking data in DataCube.
In today's mobile-first world, it's also worth examining what percentage of the platform's keyword dataset incorporates mobile ranking data.
It may seem obvious, but it's essential to check what's included in your package to avoid surprise charges down the road. This includes support, training, and capabilities.
Additionally, make sure you'll have access to new features that are added to the platform, so you don't have to make another business case for additional investment in the future.
Monitoring the competition is nearly as important as monitoring your own data.
To avoid missing ranking opportunities, find out the number of competitors you can track and if there are any limitations.
You can get on-page recommendations from any tool. The benefit of an all-in-one SEO platform is that it provides insights and recommendations based on your site data.
Make sure BrightEdge covers technical SEO, content and page updates, schema recommendations, and internal and external link opportunities.
SEO brings value to every team in an organization, so it doesn't make sense to us to charge for additional users. Everyone on your team that needs access can leverage the data that they need, all without limitations — from unlimited competitive comparisons, role-based access, unlimited crawls, data downloads and custom data extracts, dashboards, and all SEO metrics.
With 120+ validated and verified insights — from technical, content, internal links, and even Schema — our platform's technology uncovers hidden opportunities so you're not buried in analysis. Eliminate the guesswork and human error that so often occurs in SEO and site analysis, and trust the data instead. Plus, this streamlines your task management!
It's no secret your users search on mobile; shouldn't your keyword data reflect that? seoClarity grants you access to the entire search landscape with the most competitive keyword dataset with every keyword rank checked every month. It gives you the competitive insights you need to succeed in a mobile-first world.
seoClarity is here to help you solve your most complex marketing problems. We rely on data, not best practices, so each problem is met with a personalized solution.
Our clients directly influence our platform roadmap: If two or more clients request a feature, we evaluate it and build it. This transparency allows us to be more than a software offering — it's a partnership, too.
Monitor daily insights to prevent any detrimental ranking drops that could have been addressed and prevented.
Get your data how and when you want it. It's like a BI tool for your SEO data. Compare and contrast up to 27+ metrics and enter in any competitor on the fly. Apply filters to segment your data by page and keyword groups or content types.
We offer world class support that prioritizes your success. Your dedicated Client Success Manager provides you with unique insights and trainings so you constantly get the most from the platform.
Our pricing is determined by your number of keywords and domains.
Pricing starts at $3,000 per month, but you can dive into the specifics on our pricing page.
To start: we honestly care about our clients' success. When you win, we celebrate!
That's why our entire platform is built around solving real client challenges, all with no restrictions placed on access.
Have more questions? We have the answers on our FAQ page.
If you're ready to see the platform, go ahead and fill out the form below and one of our Account Executives will prepare a personalized demo so you can see the features that matter most to your SEO program.
Plus, you can start a free 5-day trial!
If you still want to look around, you can start the platform tour on our platform page.