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    Semrush vs. BrightEdge

    Access to fresh data isn't all you need to achieve SEO success. The ability to manipulate that data without limitations or restrictions is just as important.

    Semrush vs. BrightEdge: A Comparison Analysis

    We took at look at SEO software titans, Semrush and BrightEdge, to share our findings of how the two compare with each other and show where seoClarity differs.

    Our research provides valuable insights to help you make an informed decision when investing in marketing technology. To easily navigate our comprehensive content, use the links below.


    Semrush Overview

    Semrush is a comprehensive SaaS platform that offers over 40 tools aimed at mid-sized to large companies, in-house marketing teams, agencies, and even freelancers.

    The platform covers various marketing categories, including SEO, content, market research, advertising, and social media marketing.

    Specifically, 26 tools are dedicated to SEO, encompassing keyword research, on-page SEO, local SEO, rank tracking, link building, and competitive analysis.

    We've outlined a few of their tools for each respective category:

    • Keyword Research Tools: Keyword overview, organic research, keyword magic tool
    • On-Page SEO Tools: Site audit, on-page SEO checker, log file analyzer
    • Local SEO Tools: Listing management, position tracking
    • Rank Tracking Tools: Position tracking, sensor (volatility tracking), ranks (uncover domains with the most organic visibility)
    • Link Building Tools: Backlink audit tool, backlink analytics
    • Competitive Analysis Tools: Organic research, keyword gap

    Semrush Cost

    Semrush offers three main plans:

    • Pro: $119.95 monthly
    • Guru: $229.95 monthly
    • Business: $449.95 monthly

    They also offer free trial options. 

    Semrush Reviews

    Semrush is often used by smaller sites that are just starting out and only need to track up to 5,000 keywords.

    Here are a few reviews from Semrush users: 

    • G2 Review: There are charges for additional user seats.
    • G2 Review: Consistent training required to use the product well.
    • Reddit: Yearly price increases for the same or less functionalities. 

    Things to Consider About Semrush

    When contemplating Semrush as an SEO and marketing solution for your business, take the following into consideration:

    → The cost of additional users to use Semrush.

    SEO data adds value to every team in an organization.

    To maximize your return on your investment, it's beneficial for your entire content, IT, product, and merchandising teams to have access to the data and insights offered by the software.

    As such, you should consider the cost of adding additional users.

    • Pro Plan: +$45/mo per user
    • Guru Plan: +$80/mo per user
    • Business Plan: +$100/mo per user
    → What access in the keyword research dataset do you need for your SEO program?

    There are a few things you’ll want to consider here:

    • Check freshness and frequency of the ranking data
    • Know if search volume shows seasonality trends
    • Be aware of any limitations if you need to download and manipulate data.
    → What features are included in the package or plan?

    This menu is à la carte and the starting price starts at $119.95 per month according to their website. Be sure you understand what features you have access to — and what you’re paying for. Additional capabilities can add up quickly. 

    → What training, support, and other SEO services are available?

    Most specialized tools have online videos for onboarding and training, and some have a customer service support center. Know if you'll have a point of contact should a question or problem arise with the use of the software. 

    → Verify how Semrush trends the performance data of your site and that of the competition.

    SEO data is only as powerful as your ability to analyze it. To avoid getting left with a pile of data that you can’t manipulate for your unique reporting needs, make sure that you understand Semrush's segmentation abilities.

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    Our SEO tools comparison page has all the research you need to make an informed decision on SEO software.

    BrightEdge Overview

    BrightEdge is an enterprise-level solution that allows its users to identify customer demand and intent to create well-optimized content. It’s built for SEOs, digital marketers, content marketers, and CMOs. 

    They work with B2B and B2C clients in verticals like finance, retail, automotive, and ecommerce.

    Their solution claims to transform content into bona fide business results, including traffic, conversions, and revenue.

    BrightEdge groups its product offerings into three categories: Discover Demand, Create Optimized Content, and Measure Results.

    Some of their solutions include:

    • Data Cube: SEO research to build content strategies
    • Share of Voice: Page-level competitor performance
    • Content IQ: SEO audits to resolve site errors
    • Recommendations: SEO recommendations for your existing content
    • StoryBuilder: performance dashboards
    • Page Reporting: Page performance analyses

    Beyond search, content, local, and mobile, BrightEdge also promotes their social features, which they say allow you to increase the performance of your Facebook and Twitter campaigns. 

    BrightEdge Cost

    No pricing information is offered on BrightEdge's website since they operate on a quote basis.

    BrightEdge Reviews

    See what verified users are saying about BrightEdge on G2:

    • G2 Review: A lot of data manipulation is required to get really advanced SEO insights
    • G2 Review: A good solution, but very questionable pricing policies.
    • G2 Review: Useful, but other tools are required for a full picture.

    Things to Consider About BrightEdge

    → Do ROI Projections include all of your site’s keywords moving to position one or just a subset?

    When BrightEdge offers ROI projections, dig into what that includes and make sure the forecasts for traffic are feasible.

    To do so, determine what percentage of your overall keyword universe can you actually improve to position one.

    If it seems too good to be true, it probably is.

    → Verify the quality, frequency, and the number of markets/countries in the DataCube that you require.

    For enterprise-level SEOs, it is crucial to work with a reliable, centralized dataset that serves as a single source of truth.

    If your company operates globally, consider if all countries are included when evaluating SEO platforms.

    To avoid working with outdated information, check the frequency of updates for ranking data in DataCube.

    In today's mobile-first world, it's also worth examining what percentage of the platform's keyword dataset incorporates mobile ranking data.

    → What is actually included in the contract and package?

    It may seem obvious, but it's essential to check what's included in your package to avoid surprise charges down the road. This includes support, training, and capabilities.

    Additionally, make sure you'll have access to new features that are added to the platform, so you don't have to make another business case for additional investment in the future.

    → Can I conduct a competitive analysis of multiple competitors?

    Monitoring the competition is nearly as important as monitoring your own data.

    To avoid missing ranking opportunities, find out the number of competitors you can track and if there are any limitations.

    → Understand the breadth and depth of the recommendations that come from the BrightEdge recommendations engine.

    You can get on-page recommendations from any tool. The benefit of an all-in-one SEO platform is that it provides insights and recommendations based on your site data.

    Make sure BrightEdge covers technical SEO, content and page updates, schema recommendations, and internal and external link opportunities.

    Compare BrightEdge to Other SEO Platforms

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    What Makes seoClarity Different from BrightEdge and Semrush?

    Nearly every brand that we work with has tested and trialed another solution, ultimately upgrading to us because they reached some limitations. Here are just some of the ways we provide value to advanced SEO teams.

    No Artificial Limitations or Limited Access

    SEO brings value to every team in an organization, so it doesn't make sense to us to charge for additional users. Everyone on your team that needs access can leverage the data that they need, all without limitations — from unlimited competitive comparisons, role-based access, unlimited crawls, data downloads and custom data extracts, dashboards, and all SEO metrics.

    → How various teams use an SEO platform

    Advanced, Site-Specific Insights in Seconds

    With 120+ validated and verified insights — from technical, content, internal links, and even Schema — our platform's technology uncovers hidden opportunities so you're not buried in analysis. Eliminate the guesswork and human error that so often occurs in SEO and site analysis, and trust the data instead. Plus, this streamlines your task management! 

    → Meet your AI-Driven Content Assistant

    Mobile-First Keyword Research Dataset

    It's no secret your users search on mobile; shouldn't your keyword data reflect that? seoClarity grants you access to the entire search landscape with the most competitive keyword dataset with every keyword rank checked every month. It gives you the competitive insights you need to succeed in a mobile-first world.

    → Access the quality data you deserve

    Explore the Platform >

    seoClarity is Built the Way SEOs Want to Work

    seoClarity is here to help you solve your most complex marketing problems. We rely on data, not best practices, so each problem is met with a personalized solution.

    Technology that Addresses Real Client Needs

    Our clients directly influence our platform roadmap: If two or more clients request a feature, we evaluate it and build it. This transparency allows us to be more than a software offering it's a partnership, too.

    Daily and Ad Hoc Ranking Data

    Monitor daily insights to prevent any detrimental ranking drops that could have been addressed and prevented.

    Interactive ranking analysis

    Get your data how and when you want it. It's like a BI tool for your SEO data. Compare and contrast up to 27+ metrics and enter in any competitor on the fly. Apply filters to segment your data by page and keyword groups or content types.

    Support when you need it

    We offer world class support that prioritizes your success. Your dedicated Client Success Manager provides you with unique insights and trainings so you constantly get the most from the platform.

    Captera Grayscale 1

    "I've used a lot of different SEO platforms in my career and seoClarity is easily my favorite."

    Read More Reviews >

    g2_grayscale 2

    "The collaboration and overall experience is such that they seem to be an internal team invested in and owning our success."

    Read More Reviews >

    Frequently Asked Questions About seoClarity

    So you're considering seoClarity? That's great to hear. Here are the answers to a few of your immediate questions.
    How much does seoClarity cost?

    Our pricing is determined by your number of keywords and domains. 

    Pricing starts at $3,000 per month, but you can dive into the specifics on our pricing page

    How is seoClarity different from average SEO solutions?

    To start: we honestly care about our clients' success. When you win, we celebrate!

    That's why our entire platform is built around solving real client challenges, all with no restrictions placed on access. 

    Have more questions? We have the answers on  our FAQ page

    How do I get started?

    If you're ready to see the platform, go ahead and fill out the form below and one of our Account Executives will prepare a personalized demo so you can see the features that matter most to your SEO program.

    Plus, you can start a free 5-day trial!  

    If you still want to look around, you can start the platform tour on our platform page.

    See a Demo of seoClarity