Knowledge Base

What Is a Canonical Tag? A canonical tag is an HTML element that informs a search engine that a group of similar or duplicate pages has a preferred version to be indexed.

It’s the goal of every SEO and digital marketer to have their web pages rank on a search engine results page — preferably on page one so their content is more likely to be seen and clicked.

In order to have a strong SEO strategy for your website, you’ll need to understand the differences between an internal link and an external link, and how they can improve your SEO strategy.

What is a Meta Description? A meta description is a short snippet, a description tag in HTML, that summarizes a webpage’s content. On a search engine results page (SERP), the meta description appears ...

What is a Sitemap? A sitemap is an XML file that includes information about your site’s pages, images, videos, and other files on your website. This information is then presented to a search engine bo...

What is Robots.txt? Robots.txt is a text file that webmasters create and implement on their website to inform search engine crawlers (also known as bots) which pages or files on the website the crawle...

Alternative text, commonly referred to as alt text or alt attributes, is a part of a page’s HTML element that is used to describe an image that appears on the page.

Webmasters have invariably substituted 302 redirects for a 301 redirect which causes issues for a website. The user's search experience may be the same as both options land the user on the appropriate...

If you have an audience in different countries around the world, your website – and digital marketing efforts – will benefit from using hreflang tags. The hreflang attribute tells Google which languag...