Knowledge Base

Discover industry’s best advice, How-to’s, insights and improve your SEO skills

Basic SEO Metrics: 5 SEO KPIs to Track in 2018 - Featured Image

Basic SEO Metrics: 5 SEO KPIs to Track in 2018

SEO has evolved considerably over the years, and as such, SEO metrics have evolved as well. Measuring your results is a critical component of any SEO campaign, which is why there are 5 key SEO KPIs yo...
Why It's Important to Audit Your Internal Links - Featured Image

Why It's Important to Audit Your Internal Links

In the past, we’ve talked about internal linking and why it is important for SEO. If you missed that one, you can read it here.
Your Guide to Google Sitelinks Management - Featured Image

Your Guide to Google Sitelinks Management

Sitelinks are a powerful way to dominate the SERP for brand terms. It will help increase the trust and drive targeted traffic to your site’s internal pages.
Mobile-First Indexing: Moving from Separate Mobile URLs to Responsive URL - Featured Image

Mobile-First Indexing: Moving from Separate Mobile URLs to Responsive URL

The SEO industry is buzzing about the mobile-first index. Google announced the roll-out last year, but we may still have to wait until 2018 before it fully takes effect. The changes currently in effec...
What are HTTP Status Codes and SEO Best Practices? - Featured Image

What are HTTP Status Codes and SEO Best Practices?

“So, what is an HTTP status code?” you may be wondering. Well, let’s back up two steps. First of all, Hypertext is the backbone of the Internet. Hypertext is structured digital text that contains (hyp...
How to Write the Perfect Meta Description for SEO - Featured Image

How to Write the Perfect Meta Description for SEO

A meta description is a 160-character snippet, a meta tag in HTML, that summarizes a page’s content. Search engines show the meta description in search results mostly when the searched for phrase is c...
How to Write Optimized Page Title Tags - Featured Image

How to Write Optimized Page Title Tags

The page title tag is the element of HTML that tells web browsers and search engines the title of a certain web page. In a web browser, the title of a web page (that is to say, the contents of the web...
The Rise of Mobile: Why App Indexing Matters - Featured Image

The Rise of Mobile: Why App Indexing Matters

As the mobile platform takes its place as the number one way by far that people access the Internet, mobile developers and businesses with mobile websites or mobile apps will want to make sure that co...
Your Guide to Optimize On-Page SEO - Featured Image

Your Guide to Optimize On-Page SEO

We all know that Google search has evolved over the course of last few years. With this evolution, we’re dealing with ranking algorithms that include Hummingbird, Panda, Rankbrain and semantic importa...
Texas Instruments Conquers the 3 Major SEO Challenges Facing a Global Enterprise

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