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    Discover industry’s best advice, How-to’s, insights and improve your SEO skills

    Broken or Incorrect Hyperlinks - Featured Image

    Broken or Incorrect Hyperlinks

    Broken or incorrect hyperlinks not only affect users, they interfere with Googlebot’s ability to crawl your site.
    Hyperlinks Are Using Relative Reference - Featured Image

    Hyperlinks Are Using Relative Reference

    While relative URLs come with quicker coding, a staging environment, and faster load times, they can lead to issues with crawling.
    Hyperlink Has Both href and onclick Attribute - Featured Image

    Hyperlink Has Both href and onclick Attribute

    The “onclick” attribute does what it sounds like: it’s activated when a user clicks it. However, Googlebot will follow the href reference, while users experience the onclick.
    Underscore Instead of Dash in Hreflang - Featured Image

    Underscore Instead of Dash in Hreflang

    If your hreflang uses an underscore instead of dash, you can update the attribute to solve this issue.
    No Self-Referencing Hreflang Tag - Featured Image

    No Self-Referencing Hreflang Tag

    If a page has been translated into a different language, it will need an hreflang attribute that points to itself. For pages missing this self-reference, it can be added. Here’s how.
    Invalid Region in the Hreflang Attribute - Featured Image

    Invalid Region in the Hreflang Attribute

    Using the wrong regions in the hreflang attribute results in not getting picked up by Google. It’s important to have invalid/incorrect regions updated to avoid this.
    Invalid Order of Hreflang Values - Featured Image

    Invalid Order of Hreflang Values

    The language code must precede the country code to have a valid hreflang attribute. If your order is invalid, you can update the hreflang to swap the order and resolve this issue.
    Invalid Language in the Hreflang Attribute - Featured Image

    Invalid Language in the Hreflang Attribute

    Wrong language codes in the hreflang attribute do not get picked up by Google.
    Hreflang with Multiple Defaults - Featured Image

    Hreflang with Multiple Defaults

    Multiple x-default entries can interfere with a search engine’s ability to follow your hreflang tag.
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