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Knowledge Base

Discover industry’s best advice, How-to’s, insights and improve your SEO skills

Bot Activity: What is It? Why is It Important to Monitor? - Featured Image

Bot Activity: What is It? Why is It Important to Monitor?

Search engines rely heavily on automated software to discover content on the internet. These automated software agents have many different names: spiders, crawlers, and bots. A search engine bot disco...
Semantic Search and Analysis: Importance in SEO - Featured Image

Semantic Search and Analysis: Importance in SEO

When it comes to the SEO industry, there have been a lot of changes over the years. Originally, search engine optimization was simple and easy to complete with specific keywords to help improve a page...
What are Backlinks and How Do They Work? - Featured Image

What are Backlinks and How Do They Work?

The SEO industry changes at an extreme pace, every year marketers evolve their strategies and shift their focus. However, backlinks remain just as crucial of a strategy as when they were first created...
Why It's Important to Audit Your Internal Links - Featured Image

Why It's Important to Audit Your Internal Links

In the past, we’ve talked about internal linking and why it is important for SEO. If you missed that one, you can read it here.
Your Guide to Google Sitelinks Management - Featured Image

Your Guide to Google Sitelinks Management

Sitelinks are a powerful way to dominate the SERP for brand terms. It will help increase the trust and drive targeted traffic to your site’s internal pages.
Mobile-First Indexing: Moving from Separate Mobile URLs to Responsive URL - Featured Image

Mobile-First Indexing: Moving from Separate Mobile URLs to Responsive URL

The SEO industry is buzzing about the mobile-first index. Google announced the roll-out last year, but we may still have to wait until 2018 before it fully takes effect. The changes currently in effec...
What are HTTP Status Codes and SEO Best Practices? - Featured Image

What are HTTP Status Codes and SEO Best Practices?

“So, what is an HTTP status code?” you may be wondering. Well, let’s back up two steps. First of all, Hypertext is the backbone of the Internet. Hypertext is structured digital text that contains (hyp...
How to Write Optimized Page Title Tags - Featured Image

How to Write Optimized Page Title Tags

The page title tag is the element of HTML that tells web browsers and search engines the title of a certain web page. In a web browser, the title of a web page (that is to say, the contents of the web...
The Rise of Mobile: Why App Indexing Matters - Featured Image

The Rise of Mobile: Why App Indexing Matters

As the mobile platform takes its place as the number one way by far that people access the Internet, mobile developers and businesses with mobile websites or mobile apps will want to make sure that co...
B2B Ecommerce Site Earns 30% YOY Growth in Organic Search Traffic

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