Knowledge Base

Discover industry’s best advice, How-to’s, insights and improve your SEO skills

Why Are Internal and External Links Important for SEO? - Featured Image

Why Are Internal and External Links Important for SEO?

In order to have a strong SEO strategy for your website, you’ll need to understand the differences between an internal link and an external link, and how they can improve your SEO strategy. Using rele...
How to Optimize Images for Your Ecommerce Site - Featured Image

How to Optimize Images for Your Ecommerce Site

Without the right SEO strategy, especially when it comes to your images, your ecommerce site will fail to get the highest ranking possible in image search results. After all, images are the main compo...
301 Redirects vs. Rel=Canonical Tags: Find the Best Route for Duplicate Content - Featured Image

301 Redirects vs. Rel=Canonical Tags: Find the Best Route for Duplicate Content

There are many technical reasons for duplicate content, from session IDs and syndicated content to the utilization of printer-friendly pages and URL parameters. Yet they all boil down to one thing: du...
Why Page Speed Matters and Ways to Improve It - Featured Image

Why Page Speed Matters and Ways to Improve It

Page speed is defined as the length of time it takes to display all the content on a specific page or the length of time it takes for a browser to receive a web server’s first byte. Though similar, pa...
HTTP vs HTTPS: What’s The Difference and Why Should You Care? - Featured Image

HTTP vs HTTPS: What’s The Difference and Why Should You Care?

Google has announced that https is a ranking signal and Chrome browser users will be warned when accessing non-secure websites starting in January 2017. What does this mean for marketers and website o...
What You Need to Know About Pagination - Featured Image

What You Need to Know About Pagination

Pagination is what occurs when related content on a website has to be divided into several pages to be easily manageable. This can happen on an e-commerce site where a number of products are being off...
What is the difference between a relative and an absolute URL? - Featured Image

What is the difference between a relative and an absolute URL?

The way that you structure your URL is absolutely essential to your site. It is the web address to your site and its subpages. It’s the way Google, Bing, and other search engines come upon your domain...
Local SEO Strategy for Multi-Location Business - Featured Image

Local SEO Strategy for Multi-Location Business

Local SEO involves a series of steps that improve your search engine rankings, increases your website traffic and brings you more customers. All successful SEO strategies start with research and analy...
Texas Instruments Conquers the 3 Major SEO Challenges Facing a Global Enterprise

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