Knowledge Base

Discover industry’s best advice, How-to’s, insights and improve your SEO skills

Why Page Speed Matters and Ways to Improve It - Featured Image

Why Page Speed Matters and Ways to Improve It

Page speed is defined as the length of time it takes to display all the content on a specific page or the length of time it takes for a browser to receive a web server’s first byte. Though similar, pa...
HTTP vs HTTPS: What’s The Difference and Why Should You Care? - Featured Image

HTTP vs HTTPS: What’s The Difference and Why Should You Care?

Google has announced that https is a ranking signal and Chrome browser users will be warned when accessing non-secure websites starting in January 2017. What does this mean for marketers and website o...
What You Need to Know About Pagination - Featured Image

What You Need to Know About Pagination

Pagination is what occurs when related content on a website has to be divided into several pages to be easily manageable. This can happen on an e-commerce site where a number of products are being off...
When to Use a 301 Redirect vs. 302 Redirect - Featured Image

When to Use a 301 Redirect vs. 302 Redirect

Webmasters have invariably substituted 302 redirects for a 301 redirect and have caused issues for a website. Search engines handle each redirect differently and may need to determine if one was used ...
What is the difference between a relative and an absolute URL? - Featured Image

What is the difference between a relative and an absolute URL?

The way that you structure your URL is absolutely essential to your site. It is the address to your site and its subpages. It’s the way Google, Bing, and other search engines land on your site. No mat...
Local SEO Strategy for Multi-Location Business - Featured Image

Local SEO Strategy for Multi-Location Business

Local SEO involves a series of steps that improve your search engine rankings, increases your website traffic and brings you more customers. All successful SEO strategies start with research and analy...
Why the Hreflang Tag is Essential to Global SEO - Featured Image

Why the Hreflang Tag is Essential to Global SEO

Does your website have an international audience? Using the hreflang tag will tell Google which language and country you are targeting for a specific page. This allows the search engine to serve the p...
Texas Instruments Conquers the 3 Major SEO Challenges Facing a Global Enterprise

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