Knowledge Base

Kalpesh Guard

Kalpesh Guard is the co-founder and CFO of Actonia Inc./seoClarity, a leading SEO technology company. Kalpesh helps clients maintain an edge in the ever-evolving search marketing industry. His expertise has established seoClarity as the successful SEO technology company it is today.

Connect with me:

Why It's Important to Audit Your Internal Links in SEO

Published on June 19, 2025

Internal links are links that point from one page on a domain to a different page on the same domain.

Ecommerce Image Optimization Tips for Your Website

Published on November 11, 2024

Images are the visual powerhouses of search results, dominating attention and driving clicks.

15 Common Technical SEO Issues and How to Fix Them

Published on June 27, 2024

Over the years, seoClarity has conducted hundreds of site audits, and one recurring theme we've observed is the frustration clients feel when faced with the same technical SEO issues time and again.

What Is a Site Audit?

Published on February 6, 2023

In simplest terms, a site audit is the process for evaluating the search engine friendliness of a website in multiple areas. Think of it as a comprehensive evaluation of the site's overall performance...

Why Internal and External Links Are Important for SEO

Published on March 8, 2022

In order to have a strong SEO strategy for your website, you’ll need to understand the differences between an internal link and an external link, and how they can improve your SEO strategy.

How to Write the Perfect SEO Meta Description

Published on September 1, 2021

What is a Meta Description? A meta description is a short snippet, a description tag in HTML, that summarizes a webpage’s content. On a search engine results page (SERP), the meta description appears ...

Why Page Speed Matters and How to Improve It

Published on December 11, 2020

Page speed has been a ranking factor for a couple of years now. What's more, each year, its importance to your site's SERP positions is only growing.

XML Sitemap

Published on September 9, 2020

What is a Sitemap? A sitemap is an XML file that includes information about your site’s pages, images, videos, and other files on your website. This information is then presented to a search engine bo...

Page Speed

Published on September 9, 2020

What is Page Speed? Page speed refers to the time it takes for a user to be able to see the contents of a particular page after clicking through to that page. The wait time depends on how long it take...

Discover industry’s best advice, How-to’s, insights and improve your SEO skills