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    Kalpesh Guard

    Kalpesh Guard

    Kalpesh Guard is the co-founder and CFO of Actonia Inc./seoClarity, a leading SEO technology company. Kalpesh helps clients maintain an edge in the ever-evolving search marketing industry. His expertise has established seoClarity as the successful SEO technology company it is today.

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    Author's Posts

    Alt Text - Featured Image

    Alt Text

    Published on July 27, 2020
    Alternative text, commonly referred to as alt text or alt attributes, is a part of a page’s HTML element that is used to describe an image that appears on the page.
    When to Use a 301 Redirect vs. 302 Redirect - Featured Image

    When to Use a 301 Redirect vs. 302 Redirect

    Published on June 30, 2020
    Webmasters have invariably substituted 302 redirects for a 301 redirect which causes issues for a website. The user's search experience may be the same as both options land the user on the appropriate...
    Why the Hreflang Tag is Essential to Global SEO - Featured Image

    Why the Hreflang Tag is Essential to Global SEO

    Published on June 8, 2020
    If you have an audience in different countries around the world, your website – and digital marketing efforts – will benefit from using hreflang tags. The hreflang attribute tells Google which languag...
    What are Backlinks and How Do They Work? - Featured Image

    What are Backlinks and How Do They Work?

    Published on June 1, 2020
    SEO Metrics: 5 SEO KPIs You Need to Track - Featured Image

    SEO Metrics: 5 SEO KPIs You Need to Track

    Published on December 4, 2019
    SEO has evolved considerably over the years, and as such, SEO metrics have evolved as well. Measuring your results is a critical component of any SEO campaign, which is why there are 5 key SEO KPIs yo...
    What Is the Difference Between a Relative and an Absolute URL? - Featured Image

    What Is the Difference Between a Relative and an Absolute URL?

    Published on November 25, 2019
    The way that you structure your URL and links within your site is absolutely essential to the function of your site. This is important to ensure your site can be successfully crawled and indexed appro...
    Bot Activity: What is It? Why is It Important to Monitor? - Featured Image

    Bot Activity: What is It? Why is It Important to Monitor?

    Published on March 30, 2018
    Search engines rely heavily on automated software to discover content on the internet. These automated software agents have many different names: spiders, crawlers, and bots. A search engine bot disco...
    Semantic Search and Analysis: Importance in SEO - Featured Image

    Semantic Search and Analysis: Importance in SEO

    Published on March 21, 2018
    When it comes to the SEO industry, there have been a lot of changes over the years. Originally, search engine optimization was simple and easy to complete with specific keywords to help improve a page...
    Your Guide to Google Sitelinks Management - Featured Image

    Your Guide to Google Sitelinks Management

    Published on October 9, 2017
    Sitelinks are a powerful way to dominate the SERP for brand terms. It will help increase the trust and drive targeted traffic to your site’s internal pages.
    B2B Ecommerce Site Earns 30% YOY Growth in Organic Search Traffic

    B2B-Ecommerce-Site-Earns-30percent-YOY-Traffic

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