Knowledge Base

Kalpesh Guard

Kalpesh Guard is the co-founder and CFO of Actonia Inc./seoClarity, a leading SEO technology company. Kalpesh helps clients maintain an edge in the ever-evolving search marketing industry. His expertise has established seoClarity as the successful SEO technology company it is today.

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Robots.txt

Published on August 21, 2020

What is Robots.txt? Robots.txt is a text file that webmasters create and implement on their website to inform search engine crawlers (also known as bots) which pages or files on the website the crawle...

Alt Text

Published on July 27, 2020

Alternative text, commonly referred to as alt text or alt attributes, is a part of a page’s HTML element that is used to describe an image that appears on the page.

When to Use a 301 Redirect vs. 302 Redirect

Published on June 30, 2020

Webmasters have invariably substituted 302 redirects for a 301 redirect which causes issues for a website. The user's search experience may be the same as both options land the user on the appropriate...

Why the Hreflang Tag is Essential to Global SEO

Published on June 8, 2020

If you have an audience in different countries around the world, your website – and digital marketing efforts – will benefit from using hreflang tags. The hreflang attribute tells Google which languag...

What are Backlinks and How Do They Work?

Published on June 1, 2020

SEO Metrics: 5 SEO KPIs You Need to Track

Published on December 4, 2019

SEO has evolved considerably over the years, and as such, SEO metrics have evolved as well. Measuring your results is a critical component of any SEO campaign, which is why there are 5 key SEO KPIs yo...

What Is the Difference Between a Relative and an Absolute URL?

Published on November 25, 2019

The way that you structure your URL and links within your site is absolutely essential to the function of your site. This is important to ensure your site can be successfully crawled and indexed appro...

Bot Activity: What is It? Why is It Important to Monitor?

Published on March 30, 2018

Search engines rely heavily on automated software to discover content on the internet. These automated software agents have many different names: spiders, crawlers, and bots. A search engine bot disco...

Semantic Search and Analysis: Importance in SEO

Published on March 21, 2018

When it comes to the SEO industry, there have been a lot of changes over the years. Originally, search engine optimization was simple and easy to complete with specific keywords to help improve a page...

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