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Generative AI's Impact on SEO: 5 Ways SEO Will Change

By Mark Traphagen on April 5, 2024

The emergence of ChatGPT and other generative AI technologies has caused a significant shift in the SEO landscape, raising important questions about their impact on enterprise SEO.

5 Metrics to Use in SEO Split Testing (And Rankings Isn’t One)

By Rebecca Brosnan on March 19, 2024

Choosing the right metric for an SEO split test directly impacts the validity and applicability of your test results.

How to Write a Strong Hypothesis for SEO Split Testing

By Jeff Reynolds on March 18, 2024

Crafting a well-thought-out hypothesis is a critical step in ensuring that your SEO split test is structured to yield meaningful, actionable insights.

FAQ Schema for SEO: A Guide to Getting Started

By Tyson Braun on March 15, 2024

Schema markup for SEO was introduced in 2011 as a way to help search engines better understand the contents of a page.

Google's Search Generative Experience In Google Labs (A Retrospective)

By Mark Traphagen on March 14, 2024

Since this guide was last updated (March 2024), Google has started rolling out parts of this experiment, beginning with AI Overviews. However, more updates from Google Labs are expected. Consider this...

Impact of the Discussions and Forums Feature By Industry

By Rebecca Brosnan on March 13, 2024

Since the news of Google and Reddit’s partnership was announced in February, many SEOs have been curious about the impact it has on the SERPs.

Multiple Domain SEO: Reporting and Analyzing Performance

By Matt Greco on February 28, 2024

Some organizations have roots in multiple countries, and because of this, manage multiple domains all over the world.

Tips on How to Crawl Large Websites Successfully

By Suraj Lalchandani on February 27, 2024

Site audits are an essential part of SEO. Regularly crawling and checking your site to ensure that it is accessible, indexable, and has all SEO elements implemented correctly can go a long way in impr...

Optimize AngularJS SEO for Crawling and Indexing Purposes

By Richard Chavez on February 14, 2024

A website built with AngularJS (or other single-page applications like React or Vue) allows developers to easily set up API calls to render content per template. No longer do they need to write HTML o...

Why to Trust Weighted Average Rank Over Average Rank

By Aidan McClain on February 9, 2024

With organic search, you have many different metrics you can report on to share your progress with your team and executives.

6 Benefits of SEO and Paid Search Working Together

By Richard Chavez on February 6, 2024

It’s a well-known fact that SEO and paid search practitioners often work separately — even though both teams share the same goal of developing keyword strategies, content, and tactics to attract more ...

How to Do a Schema Markup Audit at Scale

By Suraj Lalchandani on February 5, 2024

Structured data is a shared vocabulary that helps Google further understand the content of your site. Also known as schema, these custom bits of code snippet offer value to search engines and users al...

How to Reduce the Risk of Hurting SEO During a Site Migration

By Clark Taylor on January 12, 2024

Nothing will 100 percent guarantee the success of your website migration.

5 Research-Backed SGE Insights All SEOs Should Know

By Mark Traphagen on January 11, 2024

Since it was announced in May of 2023, Google’s new Search Generative Experience has brewed a lot of unease among SEOs.

Google Authorship: Is It Still Important for SEO?