Did you know that our clients help drive our feature roadmap? It’s because of them that we’ve been able to develop new features that solve complex problems for enterprise SEOs.
We can’t believe that we’re so far into the year already, so we wanted to stop and say thank you, and demonstrate some of the top product innovations that are live in the seoClarity platform.
Below you’ll see some of our brand new feature releases, along with some updates made to existing capabilities.
What’s New in seoClarity?
Everything in our platform solves a real industry problem. From content creation to task management, there are quite a few new platform features that you can now leverage to make your day-to-day work more efficient.
Let’s dive in.
#1. Automated SEO Content Briefs
Here’s an all-too-familiar scenario: You assign a writing assignment to your content writer with certain expectations in mind (i.e. target audience, content length, topics to include, etc.).
What you get back, however, is far from what you envisioned.
You (potentially) just wasted your investment, and the writer wasted their time. This could be the end of a what-could-have-been great working relationship.
What’s there to do?
Establish the writing criteria for the project upfront, so you and your content writer are on the same page (pun intended).
The best way to do this is with a systemized approach, which is why we introduced SEO content briefs into the seoClarity platform.
You can scale your content research and assignment process by creating a content brief in a matter of seconds. All of the key insights from our AI-driven content writer, Content Fusion, are compiled into a digestible brief that can be shared with your content writer.
- Keyword search volume trend data
- Keyword difficulty
- Current search engine rankings
- Sample title and meta description
- Recommended keywords to use
- Questions (from Google) to answer in the content
#2. Content Score
If you’ve spent hours of time crafting the perfect piece of content — or have received work from a content writer — but are hesitant to hit “publish”, you’re not alone.
Content is a key element for SEO, but it’s challenging to confirm content’s relevance before it goes live.
Most keyword recommendation systems only provide a list of general recommendations. You’re left wondering: Is the content really optimized? and Is there room for improvement?
Answering these questions manually is a time consuming, cumbersome, and subjective process.
Now with Content Score, you don’t have to worry about confirming copy’s relevance — let the technology do the work for you.
(Use the content score to confirm your content's relevancy.)
If you do use a content writer, the score helps to ensure that the writer fulfilled their expectations and leveraged all applicable data and insights in their work.
You’re also able to view the content structure (i.e. title, meta description, headlines) of top-ranking content to inform your own approach.
#3. Page Change Monitoring
With so many teams making edits and additions on your site, critical site elements can be changed without you ever knowing. That is, until it’s too late and rankings plummet.
This is a far-too-common issue we’ve seen with enterprise SEOs. After all, most teams don’t know that their own actions impact SEO.
This is always why we created Content Guard — your 24/7 site-change watchdog. It can monitor any page (that’s your own, or your competitors’) for any imaginable change.
In fact, it automatically detects changes to more than 100 page elements, and sends out customizable alerts based on change type and severity.
#4. Expanded Topic Research Dataset
Having access to a fresh keyword dataset is crucial for producing relevant content.
Topic Explorer has helped clients locate key terms to target in their content, and things just got even better: An expanded dataset surfaces even more terms to focus on.
The keyword research dataset has grown significantly — approximately 10x for the most popular topics, and in many cases over 500x for specific topic areas.
In fact, we’ve added millions of new keywords across the 90+ countries that we support.
This freshness of keyword data and search volume is significantly faster than Google Keyword Planner, which only reports on new or updates to keywords about two months after the fact.
#5. Intent-Driven Topic Research
Keyword research is a large undertaking in SEO. You need to determine which keywords (and more importantly, topics) are most viable.
Plus, with so much data to dig through, the research process is a tedious and time-consuming process. Human limitation also restricts your understanding of a subject area, which leaves many unidentified gaps uncovered. That means millions of dollars worth of opportunities are left untapped!
To help you better understand the search landscape and speak the language of your target audience, we introduced Intelligent Match and Intent Similarity.
Intelligent Match automatically uncovers the hidden relationship between keywords used by your audience and reveals all the related topics.
If you’re writing content to target “survival kit” perhaps your limitation on the subject keeps you from knowing that people also search for “go bag” and “bug out bag”.
In just the first hour, I identified eight new high-value keywords to target, a key phrase to advertise against and several existing pages to improve …”
— Chris Giovagnoni, Digital Marketing Manager
Intelligent Match fills the gaps in your own knowledge so you can understand a subject completely. Then, use our Intent Similarity metric to discover the overlap in intent for each key topic as it relates to your seed keyword.
This clues you in on what topics can be covered with one content asset, and which need to be targeted on their own page.
Recommended Reading: Build Content that Drives Authority with Topic Explorer, Our Topic Cluster Tool
#6. Two-Way Task Management with JIRA
Managing tasks between the development team, content marketing team, and of course you as the SEO is often a nightmare. Everyone has their own priorities, after all, and each team tends to have a different system they work in.
While you tend to live inside the platform, your devs monitor task management systems like JIRA. Your content writers may not feel the need to work inside the platform, so silos start to go up.
With a real-time, two-way sync between the seoClarity platform and JIRA, you’re able to assign tasks, share relevant details, and follow up on status directly from the platform UI.
Those tasks and updates are then directly synced to JIRA, so developers can stay updated while staying in their own environment. You can also use the sync to send Content Fusion analyses and content briefs to your writers — all without having to leave seoClarity.
#7. Page Comparison
While it is possible to manually pick up on changes in content from two different environments (e.g. mobile vs. desktop, or live vs. dev, for example) it’s a tedious process.
The human eye will miss critical differences between the pages.
Now, with Page Comparison, you don’t have to rely on your eye sight: The technology analyzes the pages side-by-side and points out differences across 140 different on-page SEO factors.
(Comparing two category pages in the seoClarity platform.)
#8. Specialized Rank Tracking
The SERP is crowded with more than standard organic listings. Now, it’s important to monitor your rankings in Google entities like images and shopping results, too (if those insights are business critical, of course).
We introduced specialized rank tracking so you can do just that. Use it to glean insights into your performance in the following areas to see how you can further improve:
- Google Images
- Google Shopping
- Free Product Listing
Updated Capabilities in seoClarity
We welcome the above features into the seoClarity family! We hope you can find value in using them. As always, reach out to your Client Success Manager if you have any questions about a feature functionality.
In addition to new aspects of the platform, we’re proud to continuously innovate and update existing features.
#1. Trended Search Volume
We’ve always shown search volume for keywords, but it's challenging to understand changes in demand over time — especially when understanding the overall impact of the pandemic on last year’s search volume.
For a quick, bird’s eye view analysis of demand change over time, Topic Explorer now offers 24-months worth of search volume.
This will help you surmise what the “natural” or common search demand was before the irregularities of 2020, and should help you plan ahead as well.
Search volume for “flights” over a two-year period:
#2. Confirm That a Page Addresses the Right Intent
Many SEOs often have the same question when they discover new keywords in their research: Where does my domain rank for these? or Where does my competitor’s domain rank for these?
Topic Explorer now gives you the option to input your domain or any competitors' to see rank positions side-by-side with the keywords revealed in Topic Explorer. It even shows you which specific page ranks for that keyword.
This new feature closes the loop between keyword research and existing content, and allows you to match the performance of a page with the intent of a keyword to see how well they are aligned.
(Match topic ideas to any domains' current rank.)
#3. Filter by SERP Features in Your Topic Research
The results pages are crowded and ever-changing.
With search features, you may want to optimize your content to land in a certain feature like the featured snippet, for example.
Conversely, if a SERP is heavily crowded you may want to avoid that keyword/page since your content will be many folds down if it ranks.
To give you an indication of what SERP features appear for a particular query, we’ve added the ability to filter by SERP feature in Topic Explorer.
(Filter your topic research by search features.)
You can even filter by “No Great Matches” (a notice that Google shares when it can’t find any relevant listing to present) and “Social in KG” (which signals that a social media icon appears in the knowledge graph.
#4. Even More Content Ideas
User behavior is constantly changing. So much so that it’s hard to get a grasp on what real users are looking for when they search.
To gather content ideas based on real searchers, you can manually check the SERP for People Also Ask box, but like I said, search behavior never stays the same.
If you take the manual approach here, you’ll never get ahead.
We upgraded Content Ideas so it now supports 90+ markets. It’s the world’s largest People Also Ask data set!
The new algorithms reveal consistently high-quality questions so can answer questions that you know people have.
The new Content Ideas delivers 10x speed improvements; it searches through tens of billions of records to surface top questions in milliseconds.
(Content Ideas for the query “jeans”.)
#5. Site Health Score
Usability is a key component of SEO. Actually, if your site doesn’t have a strong technical foundation, even the best content won’t perform.
For something so important, it’s difficult to determine an overall quality of life for your site based on the findings of a crawl.
Now there’s an easy-to-understand metric of your site’s technical aptitude: Site health score.
(Site Health score in the seoClarity platform.)
The score is based on a weighting of all the issues found in the site audit and provides an easy to understand metric for overall site health.
Plus, the new UI presents details in a much easier to consume format. It also brings the focus on the most important details.
#6. Google Trends Topics
We brought Google Trends into the platform last year to help clients address changes in user demand as a result of the pandemic.
Because of the response, we’ve kept it around … and even gave it an upgrade.
Even with the Google Trends UI, it’s hard to compare the interest level in a topic over a period of time.
Now with the ability to pull in entire topics from Google Trends into the seoClarity platform, you can check topic-wide demand with three years of YoY analysis.
(Compare the current year’s trend to that of the past two years.)
#7. More Ways to Segment and Analyze Data
Search engine volatility makes it harder to report performance to stakeholders and to analyze longer-term trends.
With weekly and monthly ranking trends in the seoClarity platform, you can now quickly report on where your rankings ended up each week or month and present a clearer picture of your long-term performance — free from daily volatility.
To help you narrow in on specific data points, we’ve also added the option to select multiple page tags.
More segmentation capabilities let you continue to slice, dice, and analyze your data in the best way possible.
#8. More Frequent Page Speed Retrieval
Page speed continues to be an important factor for providing a positive user experience. But as your site changes, so can page speed.
It’s challenging to monitor these changes over time, but you can’t ignore it! Not to mention page speed’s role with Core Web Vitals update coming in summer 2021.
We now offer weekly page speed updates so you can continue to monitor at scale, now at a greater frequency.
Stick around to see what else is added to seoClarity throughout the year! If you're a current client, don't forget to add your feature requests directly in the platform.