SEO & Content Marketing Blog

During our Clarity World Tour event in Seattle, I had the privilege of talking with Ted Kubaitis from GreaterGood.com. Of the many great conversations I've had around the world, this one stood out the...

The emphasis on mobile for search marketers has been a focus for a while now but with Google’s algorithm announcement the expectations and panic went into high gear. If it wasn't already, it's quite a...

To the untrained eye, all of the hubbub around Google's announcement that mobile-friendliness would officially be a ranking factor globally starting on April 21st might seem unwarranted. Agreeably, th...

When the web development team at Dell was asked to de-segment and restructure their site in less than 12 months, the company turned to seoClarity’s site audits to help them save hundreds of hours of m...

4 Key SEO Reporting Metrics What's the best way to report on your SEO metrics? If you’ve relied solely on Google Analytics and reporting on-page level metrics from the get-go, then this should help yo...

What is Google Penguin 2.0?

BACKGROUND As a follow-up to our original insights on the overall impact of the recent Google “Farmer” update (see:Google Panda Update Impact on Coupon Sites

Learn how the “Farmer” algorithm update (now referred to as the Panda update) on Google affected the search landscape through the viewing glass of a large sample of keywords that we track daily. Some ...

Usually tracking issues arise when campaigns in different channels are not tagged properly. This makes measuring the results from different marketing channels/campaigns difficult and leads to skewed R...