From the Data: 5 Insights on Google’s Mobile-First Index
It’s been a little more than two weeks since I wrote about Google’s mobile-first search index announcement and what that means for SEO. Since then, I wanted to see what impact this truly had. seoClarity took a look at the data in aggregate from more than 2,000 brands we track through our platform to see the impact thus far. Here’s what matters:
1) Speed wins.
2) There is still ONE index.
3) There is NO change happening overnight.
4) Expect to see Google’s mobile bot crawling your desktop site.
5) Make sure ALL content is on parity.
Measure the impact on YOUR site!
If you have very little traffic coming from mobile today (check all traffic, not just traffic coming from organic results), chances are that you will not notice anything different from this update. You want to be sure that not very many people are looking for you on a mobile device. Go to your analytics platform and look up the percentage of your visitors that on your site with a mobile device.