Who can you trust online?
Ah, a question as old as the Internet itself. Many are too trusting online, sure of its security, when in reality, as demonstrated by the recent PRISM scandal, the Internet is always being watched. Even when the NSA or other government agencies aren’t involved, this is the digital age, and people make professions out of hacking and identity theft. How we operate securely online is in the middle of a paradigm shift, and we’re learning that not everyone or everything online is as trustworthy as we may initially think.
MajesticSEO‘s Dixon Jones is speaking today at Clarity ’13, seoClarity’s first ever user and experience sharing conference, about methods we can all use to prove the trustworthiness of people, programs, and applications online.
- The problem We don’t live in a world that’s just advertising – so are we happy that the only information we are given is provided by those who are making money off of it? We should have a separate element of thinking that doesn’t focus solely on advertising.
- Getting the message out to an individual is just as important as getting it out to a major publication.
- For instance, although a person may seem more influential than another on Twitter based on their number of followers, a look at both of their Klout scores may reveal that they have similar influence on the Web.
- Trust is not always clear.
- People and their relationships are digital assets.
- Just like a family tree, information flows downward through a series of branches.
- Flow Metrics: These will help us understand what a digital asset is worth and how trustworthy it is.
Flow metrics is a combination of citation flow and trust flow, which should merge towards the same numbers. Many times, especially for spammy sites, this isn’t the case. This helps you distinguish what is and what isn’t trustworthy.
- We must build context on top of people’s influence.
- Links can help understand relationships between assets at scale.
- There is still more that we can do with big data.
Do you take any precautions while searching the web? Do you have any methods for proving “trustworthiness” online?
Keep an eye on this live blog and our social media all day as we will be updating in real time. Check back after the conference for the availability of the complete video from Clarity ’13.