Why does the use of so many different SEO tools take up so much of your time?
Your job is to deliver on the right strategies that will drive your results forward.
Many SEO tools can deliver value for their specific focus, but the disparate tool-set complicates processes and can be a mess to manage and train. A study we conducted found that SEO professionals spend as much as 77% of their time on analysis, data collection and reporting on their efforts. With only 23% of their time left to focus on the strategy and execution work that will deliver results worth reporting.
When you think about how many additional tools you need to use on an average day, along with the sum of those costs, and you are still left to connect the data, deliver the analysis, and develop the reports from the different SEO tools to show the return.