SEO Platform the First to Apply User Intent Across Content Marketing Workflow
CHICAGO, Ill., (May 31, 2019) -- seoClarity, an SEO platform, will present their latest innovations at Search Marketing Expo’s SMX Advanced in Seattle, Washington next week. Their latest releases make it the only SEO platform to enable marketers to apply user intent across the entire content marketing process.
“With the search industry ever-changing, so too are the ways in which people are searching for products and services,” said Mitul Gandhi, CEO and co-founder of seoClarity. “Understanding the reasons why someone conducts a search is of paramount importance. As I’ve said before, unless your page matches the user search intent, you’re not going to gain search visibility.”
Further recognizing the long process and the countless hours that many SEOs and content marketers face in keyword research, the product team at seoClarity set out to reduce the friction and sort the variations of how users search to a more manageable keyword discovery process within their platform’s technology.
“Everyone has a different process of keyword research and planning,” said Gandhi. “Sorting through millions of keywords is a tedious process of messy spreadsheets to actually get to the high-demand opportunities. This is the challenge we set out to address with our latest release this year.”
Among the biggest product updates are as follows:
World’s Largest Competitive Keyword Dataset
Research GridTM provides interactive and dynamic research to analyze the performance of content from any domain, sub-domain, URL, and more with access to the entire search landscape in 90+ countries.
To help brands realize their search visibility in the mobile-first search landscape, Research GridTM features:
- First enterprise SEO platform with Baidu research data set - providing unprecedented visibility into the China search landscape
- Up to 10x more mobile search visibility than any other keyword database in the marketplace
- LIVE keyword ranking updates with all keywords refreshed monthly, no exceptions
- Largest community-based keyword database that clients contribute to
- Three years of historical trended data
Interactive and Visual AI Topic Research
Topic ExplorerTM moves from simple keyword string match to discover related keywords by leveraging machine learning to identify semantically related terms. This shifts marketers away from traditional keyword research to topic research, allowing marketers to get to high demand opportunities in just a few clicks.
Topic ExplorerTM also allows marketers to:
- Sift through mountains of keywords to gather the most impactful opportunities
- Leverage machine learning to identify semantically related terms and shift away from string match to discover the entire topic
- Apply an AI-driven approach to user search intent at all stages of keyword research
- Categorize opportunities from semantic keywords
- Visualize and develop relevant topic clusters
- Return keyword patterns to quickly identify search patterns
AI-driven User Intent Across the Entire Content Marketing Process
The content marketing suite includes the full lifecycle of content optimization management and applies user search intent across the entire workflow - from content research to providing a steady stream of content ideas and adding a built-in, AI-enabled content writer, Content FusionTM. It reduces research time and allows marketers to understand an entire topic and create credible content faster than ever before. In addition, marketers can track and measure results and the impact of intent-driven optimized content.
seoClarity is the only SEO platform to include all SEO data, metrics and capabilities and to allow brands to simplify their approach, structure workflows and process to and scale their SEO for repeatable and consistent success.
“We’ve removed artificial limitations, so there are no limits on data downloads, competitors, or the number of pages crawled, among other things,” Gandhi said. “We are thrilled to be sharing these innovations at SMX Advanced, and we continue to innovate based on client feedback.”
Visit seoClarity next week in Seattle at SMX Advanced at Booth #22. As part of their offerings, attendees of the show will be given access to Research GridTM LIVE, allowing users to take advantage of Research GridTM capabilities - no registration required. The company is also running a promotion for an all-access pass to next year’s SMX Advanced on top of unveiling new product innovations.
SMX Advanced kicks off on June 3 and runs until June 5.
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seoClarity is an AI-driven search and content optimization platform that focuses on the users' search experience and guides enterprises on their journey to SEO Excellence. Using a combination of deep, machine-learning and real-time insights, seoClarity covers the entire SEO lifecycle, from site usability and relevance to content authority. The innovative technology turns the focus from the search engines and algorithms to the end user and audience. For more information on seoClarity, visit https://www.seoclarity.net/platform/.
ABOUT SEARCH MARKETING EXPO
Search Marketing Expo - SMX - is the global search engine marketing conference series from Third Door Media, the company behind the Search Engine Land and Marketing Land news sites, and the Digital Marketing Depot webcast series. For over a decade, SMX® Advanced in Seattle has been the only conference that’s 100% devoted to elite search marketing training. Learn more at https://marketinglandevents.com/smx/advanced/.
Contact: Mary Kate Mack