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    Use this a la carte SEO pricing menu for a quick glance into what your potential investments in organic search may be. After all, many factors go into a successful SEO campaign, and pricing models vary. We created this menu for enterprise companies so their digital marketing teams can quickly understand various SEO costs. To read the full guide on SEO pricing, reference our SEO pricing guide — the complete, in-depth resource for SEO pricing. 

    SEO Software Costs

    You can use various points solutions priced individually to inform different aspects of your SEO strategy, or you can consolidate all of the functionalities into one SEO platform. 

    SEO Software
    SEO Software Costs
    SEO Platforms
    SEO Software Costs

    $2,500 - $3,000 monthly

    The best SEO platforms >

    Keyword Research Tools
    SEO Software Costs

    $200 - $500 monthly

    The best keyword research tools >

    Keyword Rank Tracking Tools
    SEO Software Costs

    $500 - $4,500 monthly

    The best keyword rank tracking tools >

    Site Audit and Crawler Tools
    SEO Software Costs

    ~ $200 monthly

    The best site audit and crawler tools >

    Page Speed Testing Tools
    SEO Software Costs

    Free, or included in a package. 

    The best page speed testing tools > 

    Content Creation Costs

    Content marketing is at the heart of all SEO efforts. Without relevant, authoritative content, your target audience won't be able to find your site through organic search. 

    Content Creation
    Content Costs
    Content Writer
    Content Costs

    $35,000 - $50,000 annual salary

    Content Strategist
    Content Costs
    $55,000 - $75,000 annual salary
    Director of Content
    Content Costs
    $90,000+ annual salary
    Freelance Writers
    Content Costs

    $0.20 - $1.25 per word

    Content Distribution
    Content Costs

    $500 - $1,500 monthly

    Link Building Efforts
    Content Costs

    ~ $50 per quality backlink

    Writing Services
    Content Costs

    ~ $39 - $200 monthly retainer, plus cost per content. 

    More on SEO content writing services >

    SEO Resources

    Acquiring the right SEO services and talent — be it in-house SEO experts, or via agencies or consulting services — can take your search engine optimization to the next level.   

    SEO Resources
    SEO Resources Costs
    SEO Analyst
    SEO Resources Costs
    $40,000 - $85,000 annually
    SEO Specialist
    SEO Resources Costs
    $57,000 - $70,000 annually
    SEO Manager
    SEO Resources Costs
    $60,000 - $150,000 annually
    Director of Search
    SEO Resources Costs
    $120,000 - $190,000 annually 
    SEO Agencies
    SEO Resources Costs

    $12,000 - $1 million annually

    (A monthly retainer may be involved.)

    SEO Consulting
    SEO Resources Costs

    $500 - $3,000 monthly

    More on Managed Services offerings >

    Specialized SEO

    Different SEO specializations have distinct costs of their own. While ecommerce SEO depends on your traffic and sales, local SEO pricing depends on the number of brick-and-mortar stores you manage. 

    SEO Vertical
    Specialized SEO Costs
    Ecommerce SEO
    Specialized SEO Costs

    $1,000 - $3,000 startup costs, plus continued monthly costs depending on traffic and sales. 

    Local SEO Tools
    Specialized SEO Costs

    $20 - $30 monthly, per location

    LocalClarity
    Specialized SEO Costs

    $8 monthly, per location

    More on LocalClarity >

    Ready to Jump In? View Our Pricing Guide for an In-Depth Look at SEO Costs.

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