SEO Costs: Pricing Menu

Use this a la carte SEO pricing menu for a quick glance into what your potential investments in organic search may be. After all, many factors go into a successful SEO campaign, and pricing models vary. We created this menu for enterprise companies so their digital marketing teams can quickly understand various SEO costs. To read the full guide on SEO pricing, reference our SEO pricing guide — the complete, in-depth resource for SEO pricing.

SEO Software Costs

You can use various points solutions priced individually to inform different aspects of your SEO strategy, or you can consolidate all of the functionalities into one SEO platform.

SEO Software

SEO Software Costs

SEO Platforms

SEO Software Costs

$2,500 - $3,000 monthly

The best SEO platforms >

Keyword Research Tools

SEO Software Costs

$200 - $500 monthly

The best keyword research tools >

Keyword Rank Tracking Tools

SEO Software Costs

$500 - $4,500 monthly

The best keyword rank tracking tools >

Site Audit and Crawler Tools

SEO Software Costs

~ $200 monthly

The best site audit and crawler tools >

Page Speed Testing Tools

SEO Software Costs

Free, or included in a package.

The best page speed testing tools >

Content Creation Costs

Content marketing is at the heart of all SEO efforts. Without relevant, authoritative content, your target audience won't be able to find your site through organic search.

Content Creation

Content Costs

Content Writer

Content Costs

$35,000 - $50,000 annual salary

Content Strategist

Content Costs

$55,000 - $75,000 annual salary

Director of Content

Content Costs

$90,000+ annual salary

Freelance Writers

Content Costs

$0.20 - $1.25 per word

Content Distribution

Content Costs

$500 - $1,500 monthly

Link Building Efforts

Content Costs

~ $50 per quality backlink

Writing Services

Content Costs

~ $39 - $200 monthly retainer, plus cost per content.

More on SEO content writing services >

SEO Resources

Acquiring the right SEO services and talent — be it in-house SEO experts, or via agencies or consulting services — can take your search engine optimization to the next level.

SEO Resources

SEO Resources Costs

SEO Analyst

SEO Resources Costs

$40,000 - $85,000 annually

SEO Specialist

SEO Resources Costs

$57,000 - $70,000 annually

SEO Manager

SEO Resources Costs

$60,000 - $150,000 annually

Director of Search

SEO Resources Costs

$120,000 - $190,000 annually

SEO Agencies

SEO Resources Costs

$12,000 - $1 million annually

(A monthly retainer may be involved.)

SEO Consulting

SEO Resources Costs

$500 - $3,000 monthly

More on Managed Services offerings >

Specialized SEO

Different SEO specializations have distinct costs of their own. While ecommerce SEO depends on your traffic and sales, local SEO pricing depends on the number of brick-and-mortar stores you manage.

SEO Vertical

Specialized SEO Costs

Ecommerce SEO

Specialized SEO Costs

$1,000 - $3,000 startup costs, plus continued monthly costs depending on traffic and sales.

Local SEO Tools

Specialized SEO Costs

$20 - $30 monthly, per location

LocalClarity

Specialized SEO Costs

$8 per month, per location

More on LocalClarity >

SEO Prices: Cost of Talent, Services, SEO Tools and More

SEO Software Costs

You can use various points solutions priced individually to inform different aspects of your SEO strategy, or you can consolidate all of the functionalities into one SEO platform.

Content Creation Costs

Content marketing is at the heart of all SEO efforts. Without relevant, authoritative content, your target audience won't be able to find your site through organic search.

SEO Resources

Acquiring the right SEO services and talent — be it in-house SEO experts, or via agencies or consulting services — can take your search engine optimization to the next level.

Specialized SEO

Different SEO specializations have distinct costs of their own. While ecommerce SEO depends on your traffic and sales, local SEO pricing depends on the number of brick-and-mortar stores you manage.

For details about each one of the areas above, check out this SEO Pricing guide.

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