Ahrefs vs. Semrush: Comparing SEO Tools

    Read up on Ahrefs and Semrush to compare the solutions.

    Then, keep track of key differences with our evaluation checklist

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    About Ahrefs

    Ahrefs is an SEO software company headquartered in Singapore that offers a suite of tools. The software suite is geared toward everyone from bloggers, to professional SEOs, as well as agencies. 

    The tools offered include:

    • Dashboard: SEO performance and progress
    • Site Explorer: Competitive research
    • Keywords Explorer: Keyword research across 171 countries, 10 different search engines
    • Site Audit: 100+ pre-defined SEO issues
    • Rank Tracker: Rank tracking across 170 countries (with an update required for daily rank tracking)
    • Content Explorer: Content ideas and popular topics from top-performing websites

    How Much Does Ahrefs Cost?

    Ahrefs offers four plans: Lite, Standard, Advanced, and Agency. 

    Here's the price breakdown for each:

    1. Lite: $99 per month
    2. Standard: $199 per month
    3. Advanced: $399 per month
    4. Enterprise: $999 per month

    Each plan comes with different limits on things like user seats, crawl credits, and tracked keywords.

    Ahrefs User Reviews

    Ahrefs scores a 4.6 out of 5 on G2, and a 4.7 on Capterra. (April 2022)

    Looking for more software comparisons? Head to our SEO tools comparison page.

    About Semrush

    Semrush is an online visibility and SaaS platform that includes a number of tools. 

    The tools cover the following areas: SEO, content, market research, advertising, social media marketing, and agency solutions.

    26 tools fall under the SEO category, split across keyword research, on-page SEO, local SEO, rank tracking, link building, and competitor SEO analysis.

    How Much Does Semrush Cost?

    Semrush has three different plans depending on the size of your business. 

    • Pro: Small in-house team, $119.95 per month
    • Guru: Built for SMEs and marketing consultants, $229.95 per month
    • Business: Large agencies and enterprises, $449.95 per month

    Semrush User Reviews

    Semrush scores a 4.6 out of 5 on G2, and a 4.7 on Capterra. (April 2022)

    Add seoClarity to Your Comparison List

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    Make the Right Decision About Your SEO Solution

    Template Comparison

    There's a lot of information out there - how can you know for sure you're making the right choice for your SEO program?

    Use this evaluation template to:

    • Build a side-by-side comparison of SEO solutions
    • Share key requirements of an SEO platform to your executives
    • Know exactly what to expect from an SEO platform

    Access the evaluation checklist >

    Template Comparison

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