Semrush Platform Overview
Semrush is an all-in-one online platform designed to improve website visibility and performance.
It offers a wide range of tools that cover search engine optimization, content creation, market research, advertising, social media marketing, and agency solutions.
When it comes to SEO specifically, Semrush has 26 tools dedicated to areas like keyword research, on-page optimization, local SEO, rank tracking, link building, and competitor analysis.
- For keyword research, you can use keyword explorer, the keyword magic tool, and their organic research tools.
- For on-page SEO, there's the site audit, log file analyzer, and on-page SEO checker.
- If you're focused on local SEO, check out the listing management and position-tracking tools.
- To track rankings, there's position tracking, sensor (volatility tracking), and ranks (to uncover domains with the most organic visibility).
- And, if you're interested in link building and competitive analysis, Semrush offers the backlink audit tool, backlink analytics, organic research, and keyword gap tool.