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    Ahrefs vs. Semrush: Comparing SEO Tools

    We've compared the features, price points, and user reviews of Ahrefs and Semrush to help you determine which option better suits your business.

    As you read, keep track of key differences with our evaluation checklist! 


    Ahrefs Overview

    Ahrefs is an SEO software company that claims to be an all-in-one toolset for increasing organic search rankings and getting more website traffic.

    The software suite is geared toward everyone from bloggers, to professional SEOs, as well as agencies. 

    The tools offered include:

    • Dashboard: SEO performance and progress
    • Site Explorer: Competitive research
    • Keywords Explorer: Keyword research across 171 countries, 10 different search engines
    • Site Audit: 100+ pre-defined SEO issues
    • Rank Tracker: Rank tracking across 170 countries (with an update required for daily rank tracking)
    • Content Explorer: Content ideas and popular topics from top-performing websites

    How Much Does Ahrefs Cost?

    Ahrefs offers four plans: Lite, Standard, Advanced, and Agency. 

    Here's the price breakdown for each:

    1. Lite: $99 per month
    2. Standard: $199 per month
    3. Advanced: $399 per month
    4. Enterprise: $999 per month

    Each plan comes with different limits on things like user seats, crawl credits, and tracked keywords.

    Ahrefs does not currently offer a free trial.

    Ahrefs User Reviews

    Ahrefs scores a 4.6 out of 5 on G2, and a 4.7 on Capterra. (April 2023)

    Looking for more software comparisons? Head to our SEO tools comparison page.

    Semrush Platform Overview

    Semrush is an all-in-one online platform designed to improve website visibility and performance.

    It offers a wide range of tools that cover search engine optimization, content creation, market research, advertising, social media marketing, and agency solutions.

    When it comes to SEO specifically, Semrush has 26 tools dedicated to areas like keyword research, on-page optimization, local SEO, rank tracking, link building, and competitor analysis.

    • For keyword research, you can use keyword explorer, the keyword magic tool, and their organic research tools.
    • For on-page SEO, there's the site audit, log file analyzer, and on-page SEO checker.
    • If you're focused on local SEO, check out the listing management and position-tracking tools.
    • To track rankings, there's position tracking, sensor (volatility tracking), and ranks (to uncover domains with the most organic visibility).
    • And, if you're interested in link building and competitive analysis, Semrush offers the backlink audit tool, backlink analytics, organic research, and keyword gap tool.

    How Much Does Semrush Cost?

    Semrush has three different plans depending on the size of your business. 

    • Pro: Small in-house team, $119.95 per month
    • Guru: Built for SMEs and marketing consultants, $229.95 per month
    • Business: Large agencies and enterprises, $449.95 per month

    Semrush offers a 7-day free trial of their Pro and Guru plans.

    Semrush User Reviews

    Semrush scores a 4.5 out of 5 on G2, and a 4.7 on Capterra. (April 2023)

    Add seoClarity to Your Comparison List

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    Make the Right Decision About Your SEO Solution

    Template Comparison

    There's a lot of information out there - how can you know for sure you're making the right choice for your SEO program?

    Use this evaluation template to:

    • Build a side-by-side comparison of SEO solutions
    • Share key requirements of an SEO platform to your executives
    • Know exactly what to expect from an SEO platform

    Access the evaluation checklist >

    Template Comparison

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    How much does seoClarity cost?

    Pricing starts at $3,000 per month, and is based on your number of keywords and domains. 

    You can learn more about pricing specifics on our pricing page

    What services are available?

    seoClarity becomes an extension of your team. 

    Each client has a dedicated Client Success Manager and access to SEO Advisory services, where you can have your questions answered by experts with more than a decade of SEO experience. 

    There are additional services available, including strategic SEO consulting, content marketing services, and data science services. 

    More information is available on our Professional Services page.


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    Head over to our FAQ page for everything you need to know about seoClarity. 

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