When a decline in traffic and revenue hit their merchant listings, this brand turned to seoClarity’s Clarity 360 for answers — and uncovered a critical pricing schema issue. The insights led to a fix that restored visibility and drove measurable revenue recovery.

The Challenge

A leading online marketplace for custom apparel and designs suddenly saw a big drop in Google Shopping traffic. At first, the team assumed it was a promotion pricing bug with 20% of products priced incorrectly during promotions.

It seemed like the obvious culprit. But Richard D., Senior SEO Manager, knew chasing the wrong issue could waste months of engineering time and damage credibility.

“We thought we had the answer, but Clarity 360 showed us
we were wrong.”

-- Richard D., Senior SEO Manager

Solution

With Clarity 360’s SERP-level visibility and deep crawling power, the SEO team quickly saw the bigger picture:

  • Even outside of promotions, 17% of products had incorrect pricing.
  • The real culprit was a bulk pricing schema update bug introduced in April.

Armed with hard evidence from Clarity 360, the team took the findings to engineering. The team confirmed the schema issue, fixed it, and restored confidence in their Shopping listings.

“Clarity 360 gave us the confidence to ask the right questions. Instead of wasting time, we uncovered the real cause.”

-- Richard D., Senior SEO Manager

And the use of Clarity 360 didn’t stop there: ongoing crawls have since flagged additional display issues and keyword cannibalization, helping the team get ahead of future risks.

The Results

  • Root cause uncovered: Bulk schema bug identified and fixed.
  • Traffic recovered: Organic Shopping visibility rebounded.
  • Revenue restored: Sales came back quickly, with impact valued in the tens of thousands.
  • Continuous gains: New issues surfaced and addressed proactively.

“We’re seeing positive movement. Clarity 360 pays for itself.”

--Richard D., Senior SEO Manager

Conclusion

The online marketplace’s SEO team turned a critical issue into a major win. Instead of chasing the wrong problem, they leveraged Clarity 360’s full-funnel visibility to:

  • Protect a critical revenue stream
  • Align faster with engineering
  • Build long-term SEO resilience

“For serious SEOs, Clarity 360 is perfect for people who want the nuts and bolts and a robust understanding. Big enterprise websites can really benefit from a tool like this.”

--Richard D., Senior SEO Manager

Want to uncover hidden opportunities in your search strategy? Explore how Clarity 360 can deliver actionable insights that drive measurable results.


Schedule a Demo