Semrush is an online visibility and SaaS platform that includes a number of tools.
The tools cover the following areas: SEO, content, market research, advertising, social media marketing, and agency solutions.
26 tools fall under the SEO category specifically, split across these six subtopics:
#1. Keyword Research
See a keyword overview that includes search volume, intent, keyword difficult, CPC, and more. Or, research new opportunities with the Keyword Magic Tool: a database of more than 21 million keywords. There is also an integration with Google Analytics.
#2. On-Page SEO
The on-page SEO subtopic includes Semrush's site audit tool that gives you actionable solutions to fix site issues. The on-page checker and log file analyzer are also included here.
#3. Local SEO
Highlight your local business with Semrush's listing management tool to land in relevant directories. Plus, local rank tracking goes down to the zip code level.
#4. Rank Tracking
The Semrush rank tracker work for any keyword, domain, or competitor on Google. Then, their "Sensor" tool can be used to track SERP volatility for Google and Baidu.
#5. Link Building
With a database of more than 43 trillion backlinks, you can find new backlink opportunities, or audit your current backlink profile.
#6. Competitor SEO Analysis
Compare competitors to find keyword gaps, or start with one domain and see insights for that specific competitor. You can turn these insights into SEO reports with drag-and-drop widgets and export as a PDF.